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The high cost of undervaluing experienced marketing leadership

Martech

When startups build without senior marketing leadership, they gamble on short-term activity over long-term strategy. He believes fractional GTM roles represent the future. Fractionals aren’t in the weekly leadership meetings, and they aren’t present for boardroom decisions. But do startup CEOs know any better?

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Stackies 2021: How the winning companies think about their marketing stacks

Martech

said Scott Brinker, program chair for MarTech , when presenting the winners of the 2021 Stackie Awards this week. Gambling platform Betway has loaded the marketing technology deck in their favor with external, as well as internally-developed tools. Watch the entire 2021 Stackie Awards presentation here (free registration required).

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How to Write an Effective Communications Plan [+ Template]

Hubspot

Tide’s parent company, Procter & Gamble, was swift in their response, thanks in large part to their communication plan. When writing the communication plan, work with groups or representatives from your stakeholder groups to improve accuracy. Strategies should solve goals or potential risks. Measure results.

Gambling 101
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10 New Findings Reveal How Sales Teams Are Finding Success Now

Salesforce

Challenges like inflation, lingering health scares, and supply chain breakdowns are ever-present. Instead of gambling on higher-risk strategies and tactics, sales leaders are pulling back and focusing on what they know works. 81% of sales representatives say team selling helps them close deals. Download the report. 6 min read.

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P&G's Olympic Effort: A Video About Moms and Athletes

Hubspot

For marketers, the challenge is to create marketing around the Olympics that feels authentic to the brand they represent as well as to the games, and to do that without being overly cheesy. In that spirit, I present the following video made by Procter & Gamble.

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6 Seemingly Harmless Ways You're Sabotaging Your Proposals

Hubspot

As if to prove the point, Procter & Gamble announced in January they will review all ad agency contracts in 2017. Are some disciplines represented more than others? Be a ruthless editor and discard anything that distracts from presenting your best argument. 4) You "save" your best material for the presentation.

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Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger

The Lost Book of Sales

On the other hand, I’m not as sure of the exact usefulness of inverting problems like Charlie recommends you to always try, neither do I still know where and how to most usefully employ the psychological behavior checklist that he presented in his last, expanded talk of the book. Bias from gambling compulsion.

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