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Lead gen advertising in the automation era: How any brand can succeed

Search Engine Land

In addition to established platforms like Google and Meta, lead gen advertisers can also consider emerging ones (like TikTok), niche ones (like Pinterest) and underrated ones (like Twitch and other Amazon non-endemic platforms). How will your product or service help them? Ability to address objections proactively. Quality of leads.

CRM 116
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The billion-dollar one-person SEO agency: Fiction or the future?

Search Engine Land

With the emergence of AI, the roles of operations, client services, writers, SEO execs, account managers, SEO directors and tech SEOs could be significantly transformed or even replaced by AI agents, potentially reshaping the entire SEO industry. We already see a lot of customer service being outsourced to AI in every sector, so why not SEO?

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The complete guide to optimizing content for SEO (with checklist)

Search Engine Land

Content marketing is a competitive game, so you must also ensure your piece is memorable or “sticky.” Perhaps you’ve stopped selling a particular product, changed your internal focus or added new services to your offering. Increase brand visibility by slowly building up your presence and creating something valuable in your niche.

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7 of the Most Effective Ways to Build Credibility With Prospects, According to Sales Leaders

Hubspot

says, "Knowing your product inside and out is a game-changer for any sales rep. In addition, you need to be human — be upfront about what your service or product is not good at or for, along with your strengths. Navin Chandwani , Co-Founder of Maionic , says, "Our niche is B2B. Exhibit thorough product knowledge.

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How to build and manage your brand across multiple platforms

Search Engine Land

With AI taking over more and more platforms being used, all content on the web is now fair game to be used as a training source for generative AI responses. Research has shown that the priority of Instagram, X, Pinterest or Quora will greatly vary depending on your niche and competitors’ activity levels. Customer service details.

Clients 92
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SaaStr on 20VC This Week: Why 40% Cloud Adoption Marks the End of Easy Growth. And Why the AI Budget War is Just Getting Started

SaaStr

If you’re not top 2-3 in your category, prepare for acquisition, find a defensible niche, or pivot to less mature markets. The AI Budget War: A Zero-Sum Game or Market Expansion? There’s a 10x opportunity if AI can truly tap into that services budget. Consolidation Wave Incoming : Mature markets consolidate.

Growth 103
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Social media and influencers: 2025 predictions

Martech

Customer service on social media We dont know what shape TikTok will take in the U.S., This creates an opportunity for marketers to boost customer service on social in the new year. This creates an opportunity for marketers to boost customer service on social in the new year. as the date for a likely ban approaches.

Niche 116