article thumbnail

7 B2B content distribution strategies that work

Search Engine Land

And for B2B, you need a content strategy with a strategic distribution plan. Facebook and X can also be effective for reaching a broader audience and engaging with industry influencers. Platforms like LinkedIn, Facebook and X offer robust targeting options based on demographics, interests and behaviors.

B2B 106
article thumbnail

Project management for in-house SEO teams: 6 best practices

Search Engine Land

This article explores the key elements of successful project management for in-house SEO teams, helping you navigate the constant project flow while supporting broader business goals and focusing strategically on improving organic search performance. I have used this functionality in both Jira and Asana, saving me up to an hour every week.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

22 Sales Buzzwords You Love to Hate – and How to Use Them the Right Way

Sales Hacker

“We’re looking for a strategic rockstar sales rep who knows how to leverage and optimize our customers’ digital transformation to really move the needle!”. Unfortunately, optimize is not a magic word that you wave like a wand over complicated systems, hoping that they start functioning perfectly. But that doesn’t mean they’re all bad.

article thumbnail

How to Set Sales Quotas for Effective Business Growth

Lead Fuze

Finally, you’ll gain insights on cross-checking territory assignments, compensation incentive programs, capacity staffing and understanding different types of quotes serving different functions. A well-structured quota system ensures that high-performing reps get the cha-ching they deserve, while motivating others to step up their game.

Quota 52
article thumbnail

PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

These impressive outcomes followed Amazon’s strategic layoffs in April within its advertising division. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. In August, major brands began pausing their ad spend on X after learning campaigns appeared under pro-Nazi content.

Retail 121
article thumbnail

SEO meta-skills: How research on goal setting can make you a better SEO

Search Engine Land

In our previous article, we delved deep into the meta-skill of learning advanced concepts that elevate one’s SEO game. The dopaminergic pathways, integral to motivation and reward, function optimally when goals are precisely defined. If situation X arises, then I will perform response Y").

article thumbnail

Google Ads Leads vs Website Traffic: Boosting Success

Lead Fuze

Table of Contents: Unlocking the Potential of Bing Ads for Lead Generation The Edge of Lower Competition on Bing Leveraging Proven Strategies Across Platforms Outsmarting Competitors with Creative Ad Strategies Effective Competitive Analysis Auction Insights: A Game Changer? Auction Insights: A Game Changer? Absolutely.