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Political ad spending shifts regional CTV costs for brands

Martech

Politics drive up CPMs. No surprise that CTV cost-per-mille (CPM) went up in swing states like Georgia, Pennsylvania and Arizona. Linear TV networks are selling out and pushing these budgets to digital channels. Dig deeper: 2024 elections playbook works for brands too Email: Business email address Sign me up!

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How Georgia-Pacific connects with customers on retail media networks

Martech

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Q: Why did you decide to start advertising Georgia-Pacific brands on retail media networks? A: I worked at a number of companies before, but began at Georgia-Pacific in 2016. Get MarTech! In your inbox.

Retail 122
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How Georgia-Pacific uses retail media networks to reach customers

Search Engine Land

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. Chris Wood (CW): Why did you decide to start advertising Georgia-Pacific brands on retail media networks? Paras Shah (PS): I worked at a number of companies before, but began at Georgia-Pacific in 2016.

Retail 116
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The ROI of Losing: How to Rethink Loss in Sales

Salesforce

These tactics arent just ineffective, but they also pave the way for a cover up sales culture. In a cover up culture, teams are more likely to brush missteps under the rug instead of mining them for valuable insights. Sign up now Thanks, you’re subscribed! Your team can also gain insights from no decision at all.

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March Madness Thursday and Selling

Anthony Cole Training

How can I possibly tie the NCAA Basketball Tournament (also known as March Madness) to selling? Honestly, I’m not sure…so I will be making this up as I go. Let me begin by setting the stage for selling and how I see it is similar to the event of March Madness. The same is true in selling. What happened?

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Sales Invoices: What You Need to Know to Get Paid On Time

Salesforce

They also offer insight into a customer’s history of purchases, making them the key to cross-selling and upselling products. Sign up now Thanks, you’re subscribed! For example, if a customer signed up late in the month, the bill may only be for 15 days of that first month.

Finance 104
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An Essential Guide to Using the MEDDIC Sales Framework

Salesforce

A lead’s criteria may not neatly line up with what you consider the product’s main selling point. Sign up now Thanks, you’re subscribed! Sales reps should be able to easily access an up-to-date record of everything you know about each lead and all your interactions with them to date.