SaaStr

APRIL 1, 2024

So … You WILL get to $3m in ARR ($250k MRR) from $300k ARR … as long as: you have truly happy customers (they can’t churn), keep hustling to get more of them (you found a way to get some already) and you don’t quit. Happy customers will beget more happy customers. Even if you raised more money.

Promote 101

Promote Meeting Customers Product 101

ClickFunnels

OCTOBER 20, 2021

Want to sell more life insurance? Then you need to figure out how to generate more leads. A lead is a potential customer who has: Expressed an interest in your product. Note that a potential customer needs to meet both of these criteria to be considered a lead. What You Need To Know About Lead Generation. What Is a Lead?

Lead generation 242

Lead generation Niche Promote Up-sell 242

ClickFunnels

OCTOBER 12, 2021

Want to make more money? Then you need to make more sales. And that starts with generating more and better leads. So you might feel that there simply isn’t enough time in the day to give lead generation the attention it deserves. A lead is a potential customer who has: Expressed an interest in your product or service.

Lead generation 244

Lead generation Contact Contract Price 244

ClickFunnels

SEPTEMBER 16, 2021

When people talk about sales funnels, they typically focus on converting site visitors into leads, leads into customers, and customers into repeat customers. Moreover, if you can’t get potential customer’s attention, the rest of your funnel doesn’t matter because they don’t know that you exist! Want to get it right?

Niche 223

Niche Sales Trust Follow-up 223

Search Engine Land

MARCH 4, 2024

A world of excess: Is more really better? Consumers are experiencing ad fatigue and are more concerned about their data and digital footprints now than ever – partly due to this hyper-targeting and partly due to some high-profile current events focused on the misuse of user data. Search marketing is a heavily data-centric world.

A/B testing 120

A/B testing Click Through Rate Campaign Trust 120

Search Engine Land

MAY 9, 2024

Who will give the answers? The growing number of users researching AI-powered platforms gives us an idea about just how big the issue may become. The growing number of users researching AI-powered platforms gives us an idea about just how big the issue may become. The search landscape is changing heavily. Who you do it for.

Engineering 102

Engineering Networking Clients Construction 102

Search Engine Land

NOVEMBER 13, 2023

A few years ago, you’d have been laughed out of any room for even insinuating that paid social and paid search had similarities. Fast forward to the era of automation in PPC advertising, and there’s more in common between Meta and Google’s ad products than you might realize. But what exactly should you be looking at?

Campaign 109

Campaign Lead generation Conversion Growth 109

Search Engine Land

FEBRUARY 27, 2024

Primarily for paid search, they can be adapted for SEO, paid social, retail media or other needs. Primarily for paid search, they can be adapted for SEO, paid social, retail media or other needs. How many total paid search clients does the agency have and what is the average annual spend of their clients?

Retail 100

Retail Clients Contract Campaign 100

Search Engine Land

APRIL 30, 2024

The Google interface we know today will be gone in less than three years. Give me a hint to today’s Wordle. And what if you had a butler who was brilliant at every subject in the world and could give you the best answer to any question you had, not just an accurate answer but helpful, friendly and thoughtful? Is SEO dead?

User Experience 108

User Experience Niche Service Closing 108

Search Engine Land

SEPTEMBER 8, 2023

Make sure you’re there before you need to be Potential candidates often casually browse rather than actively search for a new job. You can capture that passive audience using paid ads by including broader, awareness-based coverage focusing on branding your company as a potential employer. Is it the benefits? Growth opportunity?

Healthcare 129

Healthcare Strategize Promote Campaign 129

Search Engine Land

SEPTEMBER 7, 2023

You can find your GA4 measurement ID, tagging instructions, enhanced measurement settings, and more here. I say “some” because while GA4 may look like it can handle custom events, the truth is that this event setup is only good for destination-based events (i.e., The All Filters area lets you see your account’s filters aggregated.

GTM 138

GTM Campaign Follow-up Start-ups 138

Search Engine Land

MARCH 4, 2024

In this article, we’ll share some fundamental changes that the end of cookies will likely bring to digital marketing and paid search. In this article, we’ll share some fundamental changes that the end of cookies will likely bring to digital marketing and paid search.

Territory 115

Territory Market share Legal Strategize 115

Search Engine Land

NOVEMBER 22, 2023

Best practices for aligning your efforts with paid search, social, PR and other marketing initiatives leading up to opening day and beyond. Once you have the business details, plan tactics to reach your client’s target audience and engage potential customers effectively. Uploading photo.

Niche 117

Niche Promote Campaign Launch 117

Search Engine Land

JULY 26, 2023

At any one time, 95% of your potential customers are not in the market looking to buy, according to research by the Ehrenberg-Bass Institute and LinkedIn’s B2B Institute. Always-on marketing requires more planning, content, creativity, budget and time over standard short-term lead generation campaigns.

Click Through Rate 97

Click Through Rate Objectives and Key Results Drivers/motivators Lead generation 97

Martech

JANUARY 26, 2023

Additionally, customer attention is at an all-time low, so campaign messages must be as concise and relevant as possible. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. Reaching buyers today is difficult. Integrating creators into your programming.

B2B 140

B2B Campaign Technology Technology 140

Search Engine Land

SEPTEMBER 1, 2023

High-volume keywords can be a goldmine, attracting significant organic traffic and potential customers. Put yourself in your target customer’s shoes and think about the language they would use. Search marketing is an ever-changing industry, but even amid the generative AI movement, one thing remains constant: keywords.

Objectives and Key Results 132

Objectives and Key Results UX Niche Engineering 132

Search Engine Land

OCTOBER 10, 2023

Google Ads has started rolling out Demand Gen globally so that all customers now have access. Demand Gen is an effective tool when it comes to reaching new audiences and offers more creativity than its predecessor. What is Demand Gen? Creating ads tailored for your audience. Product feeds for retailers.

Customers 127

Customers Click Through Rate Entertainment Retail 127

Search Engine Land

APRIL 18, 2023

SEO helps your webpages rank higher on the non-paid search results by improving the quality and relevance of the content on your website. PPC ads are paid online advertisements that are laser targeted by demographics and keywords to get in front of the right people at the right time. And more ads. What is right for you?

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101

Search Engine Land

OCTOBER 4, 2023

If there is one thing Meta has been pushing on paid social practitioners over the past couple of years, it’s automation. Their ambitions for turning ads manager into a paid social autopilot have reached a new altitude with AI-powered Advantage+ audience targeting. And that’s the goal. What creative to use. Audience suggestions.

A/B testing 109

A/B testing Lead generation B2B Campaign 109

Partners in Excellence

MAY 10, 2024

Customer could choose to sign contracts for several years, but they couldn’t purchase them outright. Customer could choose to sign contracts for several years, but they couldn’t purchase them outright. Like today’s offerings, ongoing maintenance, service, support were built into the monthly pricing the customer paid.

Service 62

Service GTM Contract Price 62

Search Engine Land

APRIL 2, 2024

This article explores how SaaS companies can improve customer onboarding to retain customers and achieve product-led growth. This article explores how SaaS companies can improve customer onboarding to retain customers and achieve product-led growth. Demonstrates how well the product meets the user’s needs.

Customers 80

Customers Real Estate Education Conversion 80

Search Engine Land

SEPTEMBER 6, 2023

This is the marketing of content, which is a different skill than traditional link building. The second path is harder at first, but staying focused will lead you to build more skills in content marketing. The second path is harder at first, but staying focused will lead you to build more skills in content marketing.

Niche 132

Niche Technique Campaign Contact 132

SaaStr

MAY 27, 2022

Most of you give about a 12.5% discount on average for multi-year deals. Most of you give about a 12.5% But 19% of you give no discounts at all. Only 42% of you find free pilots generally convert to Paid. But 74% of you find your Paid Pilots convert to Paid Customers at the end of the pilot.

Price 116

Price Niche Up-sell Contract 116

Martech

FEBRUARY 8, 2024

We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. But management started asking us for more. “Go Drive more. Part one: The promise Part two: The shift Part Three: The crossroads Part Four: Where do we go From here? It was the early aughts. Hey kid,” they said.

B2B 118

B2B Technology Technology Pipeline 118

Search Engine Land

FEBRUARY 10, 2023

The truth There are a couple of ways to break down this misconception: From a paid perspective , affiliate teams can and should be willing to work with their paid search partners to put measures in place to keep both parties happy. I come up against frequent misconceptions you may carry yourself: Affiliate cannibalizes attribution.

Non-Profits 93

Non-Profits Real Estate Retail Commission 93

SaaStr

FEBRUARY 9, 2024

It is often the first point of interaction between potential customers and your company. It is often the first point of interaction between potential customers and your company. Given this, you must understand the role that each facet of the business plays in promoting that product, from marketing and sales to customer service.

Go To Market 107

Go To Market Growth GTM Product 107

Search Engine Land

JANUARY 27, 2023

All Google would say at the time was: “we’re always experimenting with different types of answers, but we don’t have more details to share at this point.” Botify partnership with Microsoft brings real-time content indexing to Bing 2020: Immediate indexing and more control over content were the benefits for publishers and site owners.

Government 114

Government Launch Real Estate Negotiate 114

SaaStr

FEBRUARY 27, 2023

So we’ve done a few good posts on SaaStr about how to steal a customer / prospect from a competitor on SaaStr here: How to Steal a Customer From the Competition (a good one) Want to Steal a Customer From the Competition? It’s that simple: A customer 6 months into a 12-month contract? Why do they even bother?

Contract 113

Contract Commission Price Sales 113

Martech

MAY 15, 2024

We discussed the importance of being able to translate technology and break down silos in organizations, all while never losing sight of the customer. We discussed the importance of being able to translate technology and break down silos in organizations, all while never losing sight of the customer. Did you find that to be the case?

Healthcare 59

Healthcare Technology Technology Sports 59

Martech

MARCH 6, 2024

If you could increase your revenue from email just by sending messages more often, you’d do it, right? So, what’s stopping you from communicating more often? I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. Are you in business to get more opens and clicks?

Campaign 105

Campaign Drivers/motivators Start-ups Follow-up 105

Search Engine Land

SEPTEMBER 19, 2023

Much like paid search practitioners occasionally like to borrow competitor clout and poach traffic by bidding on brand terms, SEO professionals who are growing brands in new markets need to look at poaching the demand that already exists for related markets – and then explain why their brand is a great alternative.

Transportation 130

Transportation Represent Service Drivers/motivators 130

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. It’s fair to say that GA4 did not receive the warmest welcome.

Retail 121

Retail X-functional Launch Non-Profits 121

Search Engine Land

JULY 28, 2023

This means you can no longer analyze your customer journeys within Google Ads and Google Analytics using attribution models. Time decay : The last players who touched the ball during the action leading to a goal deserve more credit than the first players. An attribution model custom-made just for you. SUBSCRIBE See terms.

B2C 92

B2C CRM Clients Conversion 92

SaaStr

APRIL 2, 2021

Free users and “free customers” can do incredible things for you, if you are running a freemium playbook. But they also provide terrible, distracting feedback if you aren’t also getting feedback from folks that convert to paid. — not a low-level more junior hire. — not a low-level more junior hire.

Start-ups 132

Start-ups Customers Product Sales 132

Search Engine Land

OCTOBER 23, 2023

With the impending “threat” of Google’s Search Generative Experience (or SGE), SEOs are scrambling to do anything that can give them an edge in the SERP. This can lead to search engines displaying your site in rich snippets – giving you broader exposure to searchers. Enter Bard , Google’s answer to the AI chatbot revolution.

Niche 138

Niche Engineering Strategize Consult 138

Search Engine Land

JULY 19, 2023

So they agreed to set up a paid (i.e., So they agreed to set up a paid (i.e., Lesson: If you’re unsuccessful with Google Grants (and even if you are), consider having a concurrent paid Google Ads program. We tried leaning into this strategy, dedicating even more budget to Google text ads. They needed a different strategy.

Pharmaceutical 89

Pharmaceutical Campaign Clients High impact 89

Salesforce

FEBRUARY 16, 2024

About 69% of sales professionals say selling is more difficult now than in previous years, according to Salesforce’s State of Sales report. Done the right way, commissions can be a powerful incentive to give your best and go beyond your comfort zone. Learn more What is sales commission? But they offer a lot more.

Commission 104

Commission Territory Quota Drivers/motivators 104