Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. SDR hiring is declining, while AE hiring remains steady and shows gradual growth. Details below – let’s get into it.

GTM 125

GTM Sales Growth Represent 125

Sales Hacker

DECEMBER 13, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The accidental discovery the unification of sales and customer success delivered outsized results by creating a cohesive customer journey, aligning internal teams, and driving sustainable growth. Lets get into it.

GTM 109

GTM Customers Sales Growth 109

Sales Hacker

DECEMBER 1, 2023

Most often, it comes down to go-to-market (GTM) execution. Behind the Curtains of 2 Companies Killing It Take a peek behind the curtains at some of the go-to-market strategies and tactics behind these two companies excelling despite challenging times Owner : Behind the curtains Year-to-date in 2023 (11 months) Owner has grown 2.6X

GTM 122

GTM Contract Represent CRM 122

Sales Hacker

JANUARY 5, 2024

Factors to Consider for Product-Led Sales There are important factors that make a purely product-led growth motion easier. Alex Poulos (CMO at Crossbeam): “Efficient growth is reimagined. Next year, we will see companies move into offense mode for efficient growth. Let’s get into it. That’s it, that’s all.

Product 126

Product GTM Sales CRM 126

Salesforce

APRIL 2, 2025

Discover how to make product-led sales a part of your go-to-market strategy. Implementing a product-led growth (PLG) strategy significantly increases the likelihood of converting these prospects into paying customers. This ensures that the product or service effectively drives sales and customer growth.

Product 86

Product Territory Sales Price 86

Sales Hacker

NOVEMBER 19, 2018

Rob has a background in finance, but jumped into the startup world first at Groupon, where he was the GM for their Latin American division, before moving to New York to become the first sales hire for Justworks. How you can use mindfulness as a strategy to deliver new revenue. The impact of culture on future growth.

Finance 74

Finance Growth Start-ups CRM 74

SaaStr

JUNE 22, 2023

At Rattle , we are redefining the way revenue teams and leaders interact with their go-to-market systems! Rattle’s revenue acceleration platform enables teams to increase efficiency, transparency, and growth across their revenue funnels.

Contract 97

Contract Engineering Trust Technique 97

Sales Hacker

SEPTEMBER 22, 2023

Beyond meeting founders and LPs all day, I’m slowly eating my way through New York City. Subscribe for free to receive new posts and support my work. Let’s hear from two experienced go-to-market leaders who have “been there done that” at some of the best PLG companies in SaaS. Anyway, let’s get into it.

GTM 122

GTM X-functional Inside sales User Experience 122

Salesforce

OCTOBER 4, 2024

Every CRO finds themselves thinking this about their original revenue engine at some point — usually after a period of growth. It makes sense – in the early days of growth, your team had to be lean. The good news is, there’s a solution. This is the secret sauce that fuels rapid growth. “It’s not me. Guess what?

GTM 98

GTM Territory Finance E-commerce 98

Sales Hacker

NOVEMBER 17, 2020

If you missed episode 135, check it out here: Pushing Through the Zone of Discomfort Towards Personal Growth with AJ Bruno. Again, people that are running finance, legal and human resources or people functions within high-growth companies. Matt’s a marketer at heart with a unique blend of creative and operational expertise.

Start-ups 109

Start-ups Technology Technology B2B 109

SaaStr

AUGUST 20, 2019

In this session, Anna and Sameer will highlight SendGrid’s journey from growth stage through acquisition and why focusing on people and culture is mission critical to success as a company goes through the scaling process. You don’t make a CEO change if everything is going perfectly. But the growth rate was slowing.

Growth 61

Growth X-functional Start-ups Conversion 61

Sales Hacker

APRIL 14, 2020

This week on the Sales Hacker podcast, we speak with Jessica Wilkeyson , Co-Founder and Principal at Alternate Route , a go-to market strategy and revenue operations consultancy based in New York. Today I’m excited to have my friend and New York Revenue Collective member Jessica Wilkeyson on the show.

Contract 86

Contract CRM Consult Cross-sell 86

Sales Hacker

AUGUST 4, 2020

This week on the Sales Hacker podcast, we speak with Matt Rizzetta , founder of North 6th Agency, which is a communications and PR firm based in New York City. Matt is a friend of mine, but he’s also the founder of North 6th Agency, which is a communications and PR firm based in New York City. Sam Jacobs: Awesome.

Objectives and Key Results 123

Objectives and Key Results Finance Start-ups Prospecting 123

Sales Hacker

MARCH 23, 2021

On May 11 through 13th, we’re focusing on how to win all together in the new sales era. You’ll learn new go-to-market strategies, get deeper funnel insides, and actual takeaways for your entire organization from revenue leaders at high-growth startups and Fortune 500 companies. Like, at all.

Finance 113

Finance Education Sales Start-ups 113

Salesforce

APRIL 7, 2022

Finding growth in unexpected places. You deal with a lot of failure as a rep,” said Belal Batrawy, veteran sales coach and head of go-to-market (GTM) at GTM Buddy. Belal batraway, head of Go-to-market, GTM buddy. . Belal batraway, head of Go-to-market, GTM buddy. watch now. Stop walking on eggshells.

Pipeline 97

Pipeline GTM Quota Pitch 97

SaaStr

APRIL 7, 2022

Luciana: Last year the growth was also meaningful. What is your philosophy around growth if you have one? Unless you just go every day and try to do your best and survive. Growth for us is about massive scaling and hiring. You don’t typically go into Japan and drive huge growth fast, right?

Finance 108

Finance Government Growth Start-ups 108

SaaStr

SEPTEMBER 12, 2019

Ashley Smith, Venture Partner at OpenView provides insight on what investors are looking for in product metrics and growth indicators so you can capitalize on your product’s story for funding. I live in New York City. I’m the only New York partner. I’m the only New York partner.

Growth 45

Growth Product Price Up-sell 45

Sales Hacker

DECEMBER 3, 2018

How to execute “developer marketing” and how to build a developer community. Using bottoms-up marketing funnels to drive enterprise growth. She’s a well known startup advisor in addition to being a really respected sales and marketing leader here in the New York community. What You’ll Learn.

Product 83

Product Angle Objectives and Key Results Sales 83

Sales Hacker

JULY 13, 2021

Effectively communicating your professional successes can feel self-indulgent at times but can help your superiors recognize your personal growth & build standards for the rest of the company. Thinking of helping the collective can stave off the feeling of over-confidence and position yourself for promotion. powered by Sounder.

Objectives and Key Results 104

Objectives and Key Results Electricity Start-ups Networking 104

SaaStr

JULY 17, 2020

But that’s more the exception than the rull of the go to market for many companies. There’s going to be different rules, and different processes, and different tasks and different paperwork you need to travel. Every time you add friction of getting paperwork, tasks, et cetera, less people are going to travel.

E-commerce 93

E-commerce Retail Real Estate Growth 93

Sales Hacker

AUGUST 11, 2023

I’ve had about two months now to process the news, and couldn’t be more excited to hit the gas pedal on the new brand. We’re really excited to be able to provide our audience and network with even more high-quality content on all things go-to-market. We’ve got some big articles and podcast dropping next week.

GTM 85

GTM Sales Launch Pipeline 85

Hubspot

OCTOBER 23, 2019

According to Harvard Business Review , "Companies that were instrumental in creating their categories accounted for 53% of incremental revenue growth and 74% of incremental market capitalization growth.". However, in the end, we've seen a ton of growth in the conference overall. Oh, and one more -- it's lucrative.

Product 64

Product Finance Growth Meeting 64

ConversionXL

NOVEMBER 29, 2018

And optimizing for micro-conversions can undermine macro-conversions, especially if your marketing team never sees what happens after a form fill. Define your go-to-market strategy. As Wes Bush details, you have three options for a SaaS go-to-market strategy : sales led, marketing led, or product led.

Customers 119

Customers Cross-sell Referrals Networking 119

Sales Hacker

DECEMBER 30, 2019

Sam Jacobs: We are incredibly excited today to have a friend and rising star amongst thought leadership in the world of high growth companies. I got reached out to by a company called ZocDoc in New York City. And I did, I took a bus from Allentown PA to New York and moved in and made very little money.

Cross-sell 53

Cross-sell Contract Pharmaceutical Quota 53

Sales Hacker

JULY 24, 2018

He’s currently VP of Sales at Hitachi Vantara and a Founding Member of the New York Revenue Collective. Most founders ignore market cap [13:38]. Strategic functions to go to market with [30:24]. He’s someone I consider a mentor — a founding member of the New York Revenue Collective. What You’ll Learn.

Negotiate 47

Negotiate Strategize Sales Pipeline 47

Heinz Marketing

SEPTEMBER 19, 2022

But as strategists, if we want to plan a smart go-to market, we should be thinking differently. And the real first way to do that is to recognize that your target market has characteristics. Well, okay, but when you are going to market, what are some other factors involved? We will all do that when we are selling.

Pipeline 105

Pipeline Healthcare B2B Sales 105

SaaStr

DECEMBER 26, 2019

Guillaume Cabane | Founder, Growth @ Ex Machina. Pauline Fumeron | Marketing Automation Manager @ OpenC lassrooms. Guillaume : And today we’re going to talk about how to build your marketing stack. OpenClassrooms is an around 200 employees and we have offices in Paris, HQ, London and New York.

B2C 74

B2C CRM Product Engineering 74

SaaStr

AUGUST 27, 2019

We are an enterprise VC fund in New York City. Unless you’re Jason Lemkin, and that’s also why we’re going to talk through the four different stages of sales today. So all the way from founder led sales to growth stage sales. But also what is my go to market motion?

Territory 61

Territory Cross-sell Contract Drivers/motivators 61

Sales Hacker

APRIL 24, 2018

How to use NPS to improve revenue growth and reduce churn. The importance of investing in Customer Success early in a company’s growth. 5) Balancing your Go To Market Strategy with Customer Experience [10:30]. I’m your host, Sam Jacobs, founder of the New York Revenue Collective. We’re on iTunes.

Customers 51

Customers Account management Go To Market Follow-up 51

SaaStr

SEPTEMBER 26, 2019

Stages of growth. Basically, he had seen something at scale, but he hadn’t gone through that sort of growth phase where you don’t have everything at the tip of your finger. For instance, my first rep from Marketo, he was the first rep at Marketo in New York. One and 10? Okay, cool.

Territory 57

Territory Cross-sell Sales Cold Call 57

SaaStr

DECEMBER 17, 2019

That allows us to have a very different go to market strategy. But yeah, so that story kind of growing out of … at the time, the company was located in New York and it was a fintech developer community and it was just kind of growing out of that. Ari : And this is in New York? Of people using it.

Finance 85

Finance X-functional Non-Profits Launch 85

SaaStr

JUNE 16, 2020

Matt Garratt: All of our mid-market business and we are going to be talking about how our portfolio companies and how Salesforce ventures, and how Salesforce is shifting our go to market strategies during these very uncertain times and really excited to have Adnan here, one of the best sales leaders I’ve ever had the privilege of working with.

GTM 83

GTM Pipeline Healthcare Sales 83

SaaStr

JANUARY 14, 2020

What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. It was the focus, the laser focus on that one priority, that one objective that allowed us to really move into a hyper growth mode as a company.

B2B 69

B2B B2C Technology Technology 69

SaaStr

FEBRUARY 22, 2019

Matt Turck talks with three hyper-growth stage Co-Founders and CEOs on three roadblocks when scaling past $15M ARR: hiring, culture, and sales. Ticket prices go up March 1st! FirstMark is an early stage venture firm based in New York. We have offices in Paris London Cologne Madrid and New York and we have 700 clients.

Up-sell 47

Up-sell Start-ups Clients Growth 47

SaaStr

NOVEMBER 21, 2019

Series A money is to fund the growth energy and the Series B money and C the expansion and the scale up. To build the initial team, to build the product, to build the initial go to market, to build the first customers and to build the ARR, the starting. The seed money is to fund the product energy. We see it as a journey.

B2C 70

B2C B2B Start-ups Growth 70

Sales Hacker

APRIL 16, 2018

I’m your host Sam Jacobs, founder of The New York Revenue Collective. Node is creating an entirely new paradigm for sales and marketing professions to grow pipeline and accelerate revenue philosophy. . I’m the founder of the New York Revenue Collective. Sales Hacker Podcast—Sponsored by Node.

Territory 44

Territory Cross-sell Up-sell Objection handling 44

SaaStr

FEBRUARY 26, 2019

Jason Lemkin: So this chart I love, but I want to hit some other stuff unless you want to talk about this nice growth here. ” And it was like, “I bring the ability to go to market globally.” It’s the universal language. You got cash, they’ll invest in you. Ryan Smith: I mean … Yeah.

Up-sell 63

Up-sell Product Follow-up Start-ups 63