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GTM 85: A $2.6 Billion Lesson and Embracing Ecosystem-Led Growth with Bob Moore

Sales Hacker

As a writer and speaker, Bob has appeared in The New York Times, Forbes, TechCrunch, VentureBeat, Web Summit, TEDx, Business of Software, and many more. Discussed in this Episode: Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful. The post GTM 85: A $2.6

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GTM 70: The ‘5 Ps’ Winning Formula Behind Crunchbase’s Sales Leader Ang McManamon

Sales Hacker

She is currently the VP of Sales at Crunchbase , where she leads a high-growth team out of New York City. Go-to-market perspectives. 47:15) One thing that is working for Ang in go-to-market right now. 47:15) One thing that is working for Ang in go-to-market right now.

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Doubling Down: Rebecca Lynn, Co-Founder & General Partner at Canvas Ventures

SaaStr

By the time companies get to Series B, they’ve figured out their product-market fit but they still haven’t scaled. Series B is where the go-to-market expertise is essential – you have to know how to truly understand who your target customers are and set up an experimental channel strategy.

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? A Peek Behind the Curtains of 2 Companies Excelling Despite a Challenging Macro Environment

Sales Hacker

Most often, it comes down to go-to-market (GTM) execution. Behind the Curtains of 2 Companies Killing It Take a peek behind the curtains at some of the go-to-market strategies and tactics behind these two companies excelling despite challenging times Owner : Behind the curtains Year-to-date in 2023 (11 months) Owner has grown 2.6X

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Thanks to Mercury, Rattle, Remote, Trustero, and Vention for Sponsoring SaaStr Annual 2023!

SaaStr

At Rattle , we are redefining the way revenue teams and leaders interact with their go-to-market systems! Headquartered in New York with 20+ offices, Vention provides access to 3,000+ engineers worldwide and equips technology leaders with the top engineering talent from the world’s most respected tech hubs.

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How Adidas builds metaverse experiences and partnerships

Martech

Adidas VP global marketing Erika Wykes-Sneyd at the DPAA Global Summit in New York. Using these ideas, Wykes-Sneyd developed a go-to-market strategy with the same foundations in consumer and category research that she uses with other product launches. Image: DPAA.

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PLG: How to Turn A Free Sign-Up Into An Enterprise Logo

Sales Hacker

Beyond meeting founders and LPs all day, I’m slowly eating my way through New York City. Subscribe for free to receive new posts and support my work. Let’s hear from two experienced go-to-market leaders who have “been there done that” at some of the best PLG companies in SaaS. Anyway, let’s get into it.

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