Remove Go To Market Remove Hospitality Remove Sell
article thumbnail

How to choose the right AI sales assistant for smarter selling

Highspot

Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. Top benefits of using an AI sales assistant The best AI sales assistants automate repetitive tasks (think data entry and follow-ups) so your reps can focus on selling. Asynchronous selling Buyers don’t always want a sales call.

Sell 52
article thumbnail

Territory or Vertical: What’s the Best Sales Team Structure for Your Business?

Highspot

This setup works best if your company has a broad customer base, sells products that require local support, or needs to navigate regional differences. For example, a rep covering Texas must understand regional energy markets and local procurement norms. And in smaller verticals, your reps may struggle to build pipeline consistently.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Empowering MedTech customer engagement in the omnichannel era

Highspot

Healthcare providers (HCPs), health system procurement leaders, and hospital decision-makers, who once relied almost entirely on in-person sales calls and paper materials, now expect the same ease of access and personalization they experience with everyday consumer tech across a mix of remote channels. The good news?

article thumbnail

Is product-led growth a GTM silver bullet?

Martech

1 pick as your go-to-market (GTM) motion? went to market with a product-led process that, for a decade, obviated the need for a sales team. ” Stouse, at least, came up with a memorable example: hotels and hospitality. He quoted a marketing executive at Four Seasons: “We sell trip insurance.

GTM 120
article thumbnail

Build Customer Loyalty in the First 30 Days

Sales Hacker

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Nine lessons from going multi-product, drawing on examples from both Stripe and Watershed.

GTM 110
article thumbnail

What is a Successful Pivot in SaaS with Skyflow’s CEO Anshu Sharma

SaaStr

Is it: Customers Technology Go to market For example, some companies start in healthcare to build an EHR. You enter the market and discover nobody is looking to buy a new EHR. Now that you’ve spent two years hanging out in hospital systems, you can figure out what else you can build.

GTM 104
article thumbnail

What’s new and what’s working, in B2B channel partner marketing

Martech

To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. This approach allows for a smooth sales process for the customer, and generates cross-sell and upsell opportunities for partners.

B2B 112