Sales Hacker

JULY 25, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. With over 15 years of go-to-market experience across foodtech and vertical SaaS, Erica has led revenue at companies like Slice, Seated, and Odeko, and held roles across sales, customer success, partnerships, and RevOps.

GTM

Sales Hacker

APRIL 18, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Go-to-market teams need to rewrite the brand awareness playbook for a world where content marketing, SEO, and PPC all look very different. TL;DR The New Brand Awareness Playbook AIO is the new SEO.

GTM

Sales Hacker

MAY 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Nicole Baer (CMO) and Jeff Perry (CRO) aligned from day one: Weekly syncs before exec meetings. If marketing performance outpaced sales outcomes, both sides leaned in to diagnose root causes, not assign blame.

GTM

Sales Hacker

SEPTEMBER 22, 2023

Beyond meeting founders and LPs all day, I’m slowly eating my way through New York City. Subscribe for free to receive new posts and support my work. Let’s hear from two experienced go-to-market leaders who have “been there done that” at some of the best PLG companies in SaaS. Anyway, let’s get into it.

GTM

SalesLoft

AUGUST 23, 2019

Achieving success in sales transcends simply meeting your quota. The New York Time best-seller, Daring Greatly is about finding strength in vulnerability and authenticity. This book goes in-depth on go-to-market strategies for start-ups but keeps it simple and easy to understand. Daring Greatly by Brené Brown.

Cross-sell

Sales Hacker

APRIL 14, 2020

This week on the Sales Hacker podcast, we speak with Jessica Wilkeyson , Co-Founder and Principal at Alternate Route , a go-to market strategy and revenue operations consultancy based in New York. Today I’m excited to have my friend and New York Revenue Collective member Jessica Wilkeyson on the show.

Contract

Sales Hacker

NOVEMBER 17, 2020

Matt’s a marketer at heart with a unique blend of creative and operational expertise. Before Vertify, Matt built the media technology, marketing and operations practice at RSG Media in New York City. And as a marketer, I was really sick and tired of being sick and tired. So we started 3 ½ years ago.

Start-ups

Sales Hacker

AUGUST 4, 2020

This week on the Sales Hacker podcast, we speak with Matt Rizzetta , founder of North 6th Agency, which is a communications and PR firm based in New York City. Matt is a friend of mine, but he’s also the founder of North 6th Agency, which is a communications and PR firm based in New York City. Sam Jacobs: Awesome.

Objectives and Key Results

Heinz Marketing

AUGUST 16, 2021

Join Marne and I as we talk about the things that create and maintain the PFL culture, the importance of the integrated experience between marketing channels and the body of work, the importance of having a personality as a brand, some best practices for enabling experience across go-to-market teams, plus more about hybrid experiences.

Pipeline

SaaStr

APRIL 7, 2022

When Daniel moved the company to New York, it was really about getting closer to the biggest market of large companies that were going to become the biggest opportunity. Bobby: Every, all hands meeting, which we have multiple a month, humility starts the conversation, right? Was it organic?

Finance

Heinz Marketing

SEPTEMBER 6, 2021

I want to get into what you’ve done in Newsela, but I mean, let’s talk about public versus private sector marketing and go-to-market in general. How big of a shift was it to go from commercial to public sector? What were some of the biggest pivots you saw in differences in your go-to-market strategy?

Pipeline

Outreach

OCTOBER 20, 2020

Leaders who oversee go-to-market teams understand that better than anyone. The events and in-person meetings your teams relied on for leads or relationship-building were canceled. Meetings booked increased by 50 percent, and opportunities increased by 69 percent. There was no choice: The options were bend or break.

Launch

Hubspot

JUNE 30, 2014

Their product has a great blend of the past meets the future -- classic exterior, modern interior. They focus on a small, niche network just in New York. 10) Go Inbound Marketing | Element Three. We quickly are becoming the go-to marketing conference within the Midwest. The image is iconic.

Niche

Sales Hacker

NOVEMBER 19, 2018

Rob has a background in finance, but jumped into the startup world first at Groupon, where he was the GM for their Latin American division, before moving to New York to become the first sales hire for Justworks. Rob is leading all of their new customer acquisition go-to market efforts. So, Rob, welcome to the show.

Finance

Hubspot

OCTOBER 23, 2019

These CSMs would meet online in a LinkedIn Group and in person in offices across the Bay Area. Three takeaways: Meet your customers (in-person, if possible). It takes a lot more patience to go-to-market this way than it does to try to disrupt an established industry. Ultimately, we listened to them. Be authentic at scale.

Product

Heinz Marketing

MARCH 1, 2021

And so really I think it comes down to any great sales or marketer being able to understand the audience and meet them where they are and not push them to a place where they’re feeling uncomfortable, but put them in a comfortable position so that from there you can take the conversation where it needs to go.

Pipeline

Sales Hacker

DECEMBER 30, 2019

I got reached out to by a company called ZocDoc in New York City. Back then they were just nine people in a thousand square foot office in Chinatown and they were selling me on coming to New York City and becoming one of their first salespeople. And I say, “Hey, how are we going to market with this?

Cross-sell

SaaStr

DECEMBER 17, 2019

That allows us to have a very different go to market strategy. But yeah, so that story kind of growing out of … at the time, the company was located in New York and it was a fintech developer community and it was just kind of growing out of that. Ari : And this is in New York? Of people using it.

Finance

SaaStr

DECEMBER 26, 2019

OpenClassrooms is an around 200 employees and we have offices in Paris, HQ, London and New York. We launched a year ago and we’re based in New York and the team is seven people today. Guillaume : So your the… as the founder and CEO of a very early stage, like almost pre-product market fits a startup.

B2C

Heinz Marketing

NOVEMBER 15, 2021

I was in sales a long time and I worked as an actor and took a few years off to do that in New York. And I realized that all these people going on camera, and they have never had the benefit of understanding how to adapt to speaking on the camera, because it is a highly unnatural act as everyone has found out.

Pipeline

SaaStr

JUNE 16, 2020

Matt Garratt: All of our mid-market business and we are going to be talking about how our portfolio companies and how Salesforce ventures, and how Salesforce is shifting our go to market strategies during these very uncertain times and really excited to have Adnan here, one of the best sales leaders I’ve ever had the privilege of working with.

GTM

SaaStr

JULY 17, 2020

But that’s more the exception than the rull of the go to market for many companies. There’s going to be different rules, and different processes, and different tasks and different paperwork you need to travel. Every time you add friction of getting paperwork, tasks, et cetera, less people are going to travel.

E-commerce

SaaStr

AUGUST 27, 2019

We are an enterprise VC fund in New York City. Our goal is that there will be at least one new tactic you can take back and try with your teams tomorrow. First step, we have who has worked with a number of SAAS companies in New York City as a CFO, and is now CEO of Concert Finance, a sales commission platform.

Territory

Sales Hacker

APRIL 16, 2018

I’m your host Sam Jacobs, founder of The New York Revenue Collective. Node is creating an entirely new paradigm for sales and marketing professions to grow pipeline and accelerate revenue philosophy. . I’m the founder of the New York Revenue Collective. Sales Hacker Podcast—Sponsored by Node.

Territory

SaaStr

JANUARY 14, 2020

The next phase of our journey took us to a board room in New York city. It was a board meeting I’ll never forget. We’re going to change things. That was when we realized we had to go hire some experienced enterprise go-to-market leaders, like Heather Zynczak who runs marketing at Pluralsight.

B2B

SaaStr

SEPTEMBER 26, 2019

For instance, my first rep from Marketo, he was the first rep at Marketo in New York. The peak of your day starts around 3:00PM because that’s when New York wakes up. Around five, San Francisco that wakes up, you’ll have all your one to ones and your meetings between five and 8:00PM Paris.

Territory

SaaStr

NOVEMBER 21, 2019

To build the initial team, to build the product, to build the initial go to market, to build the first customers and to build the ARR, the starting. Pietro : This journey used to end at the legendary, mythical product/market fit. So it starts from really the founders, the problem and the solution, maybe a prototype. growth fund.

B2C

SaaStr

FEBRUARY 22, 2019

FirstMark is an early stage venture firm based in New York. We’re gonna try and keep it in the same vein we are going to talk specifically about the road to 15 million ARR. We have offices in Paris London Cologne Madrid and New York and we have 700 clients. Matt Turck: Hi everyone welcome to this panel.

Up-sell

SaaStr

SEPTEMBER 12, 2019

I live in New York City. I’m the only New York partner. After that I went and led go-to-market at Parse. I’ve always lived in New York though. Individuals typically begin using our platform when someone invites them to a Zoom meeting. FULL TRANSCRIPT BELOW. I’m Ashley.

Growth

SalesLoft

JUNE 20, 2019

I couldn’t just go in and sell a copier just because I was Xerox. I would sit there and meet with people, talk to them and understand their workflows, the layout of their office, and everything else. And that’s going to wax and wane based on not just the extrinsic piece, right? They’re based in New York.

Territory

SBI

NOVEMBER 7, 2019

Percolate will be essential in helping Seismic widen our industry lead in enabling marketers do so in one-to-one customer interactions while also expanding our combined capabilities into all content initiatives and distribution channels. San Diego, CA and New York, NY (November 5, 2019) –. Even add a "schedule a meeting" button.

Customers

Salesforce

MAY 2, 2022

This year, we’re adding 13 new names to our top-tier cohort, featuring experts in go-to-market strategies, diversity and inclusion, mental health, productivity, and revenue growth in our digital-first world. Founder and CEO, Sistas in Sales, New York City, New York. Belal Batrawy. Sign up now.

Gaming

SaaStr

NOVEMBER 28, 2019

Felix will share insights on how he founded Collibra in Belgium, successfully relocated the company headquarters to New York City, and raised $233 million total in venture capital to become a unicorn company. I was the only one going to board meetings. Teddie : Can you tell us a little bit about why New York?

Growth

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. See if they would be willing to meet on a monthly basis to start and bring a topic you would like to discuss. Not sure where to start?

Sales

SaaStr

MAY 8, 2020

Jessica is actively involved with the education and workforce development community in New York City and as chair of the Industry Advisory Board at Opportunities for a Better Tomorrow. And the hardest thing, Bob said, is for founders to let go of their founding idea. Loving our podcast content? It can feel really uncomfortable.

Cross-sell

Sales Hacker

MAY 1, 2018

4) Growth in an SMB, mid-market, and enterprise [5:10]. I’m your host, Sam Jacobs, founder of the New York Revenue Collective. He started as an individual contributor, spent three years as a frontline manager and then two years building out the go to market strategy in Hong Kong. Show Agenda and Timestamps.

Product

SaaStr

JULY 15, 2020

But that’s more the exception than the role of the go to market for many companies. There’s going to be different rules, and different processes, and different tasks and different paperwork you need to travel. Every time you add friction of getting paperwork, tasks, et cetera, less people are going to travel.

X-functional