PandaDoc

MAY 12, 2025

If the initial go-to-market pricing strategy is off, by the time the company makes an adjustment, damage is already done. Businesses may find new suppliers if they cant negotiate preferred rates on necessary materials in order to maximize profits.

Price 52

Price A/B testing Non-Profits Legal 52

SaaStr

JULY 9, 2025

Learning #2: AI-Native Hiring is Non-Negotiable Windsurf : Graham Moreno requires “a key component of the sales interview now is: what are you doing with AI? Invest heavily in making your A-players even better with AI tools. For your C-players, you have roughly 12 months to help them level up or transition them out.

Technical Sales 68

Technical Sales Commission Pipeline Negotiate 68

Highspot

JULY 9, 2025

In today’s market, pressure is high and performance is non-negotiable. Make practice part of your platform – Role Play lives alongside the content, training, and coaching in Highspot—so it’s built into how reps already work and deeply integrated with the rest of your go-to-market. Pipeline is harder to build. Nearly gone.

GTM 52

GTM Launch Objection handling Negotiate 52

Sales Hacker

APRIL 25, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Cartas move into fund administration and private equity made technical expertise non-negotiable. If youre looking to scale your sales and marketing teams with top talent, we couldnt recommend our partner Pursuit more.

Growth 72

Growth GTM Cross-sell Negotiate 72

SaaStr

JUNE 21, 2025

Remote work has stabilized (no more explosive growth catalysts) Competition has increased (more solutions in market) Feature differentiation has narrowed (market maturity) Truth #3: Vertical Specialization Shows Strong Returns The data suggests vertical specialists are outperforming horizontal platforms in 2025.

B2B 104

B2B Government Healthcare Contract 104

Highspot

JULY 9, 2025

Manufacturing companies that embrace AI in their go-to-market (GTM) enablement programs see up to 20% higher revenue outcomes today. In manufacturing, where proprietary specs, buyer conversations, and sensitive customer data are involved, data governance is non-negotiable. Of course, all of this hinges on trust.

Manufacturing 40

Manufacturing GTM Objectives and Key Results Sales 40

Hubspot

APRIL 23, 2025

Prepare to go to market. Doing so will help you stay on top of important deadlines, buyer requests, and negotiation points. As you get closer to going to market, its also important to get your financials in a row to paint the best possible picture for your potential buyers. Tips to Get Started: Use a deal tracker.

Sell 48

Sell Legal Negotiate Non-Profits 48

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. Uh, so Jordan Crawford is a go to market engineer and advisor for some of the fastest growing companies out there.

GTM 83

GTM Pitch Up-sell Contact 83

Sales Hacker

JUNE 10, 2025

With over two decades of experience leading marketing ops, sales ops, and go-to-market infrastructure, Andy is a true pioneer of modern RevOps. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM 66

GTM Networking Growth Go To Market 66

SaaStr

DECEMBER 11, 2024

AI can help discover preferences in contracts, understand how legal teams like to negotiate and implement that automatically in the software. One example from Ironclad, but something we all experience as a SaaS company is contract negotiation.

B2B 113

B2B Contract Negotiate Legal 113

Sales Hacker

FEBRUARY 4, 2025

To claim this offer, go to www.superhuman.com/gtmnow The GTM Podcast The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. So number one is the modern CFO wants to be, and should be deeply integrated into go to market and product.

GTM 84

GTM Finance Cross-sell X-functional 84

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit.

GTM 95

GTM Quota Drivers/motivators Sales 95

Martech

APRIL 22, 2025

Why ABM strategies are entering a new era The past decade solidified ABM as a mission-critical component of B2B marketing, but as customer behaviors, technology and markets evolve, so must strategies. Here are the key takeaways from the session to elevate your ABM approach. Email: Business email address Sign me up! Processing.

Cross-sell 93

Cross-sell Government B2B Pipeline 93

Sales Hacker

MAY 2, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Beyond the product build feedback loop, they can also be go-to-market accelerators. If youre looking to scale your sales and marketing teams with top talent, we couldnt recommend our partner Pursuit more.

Launch 102

Launch Engineering GTM Campaign 102

SaaStr

FEBRUARY 25, 2025

Speakers share their playbooks on everything from achieving product-market fit to optimizing CAC:LTV ratios and scaling go-to-market strategies. This provides an efficient way to evaluate potential additions to your tech stack, negotiate deals, and discover innovative solutions to operational challenges.

Pitch 76

Pitch Strategize B2B Strategic planning 76

Salesforce

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. What you’ll learn: What is a go-to-market strategy? Why is a go-to-market strategy important? See how it works Why is a go-to-market strategy important?

Go To Market 119

Go To Market Objectives and Key Results GTM Price 119

Hubspot

NOVEMBER 21, 2018

So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years. But first, what is a go-to-market strategy? What is a go-to-market (GTM) strategy? But first, what is a go-to-market strategy?

Go To Market 101

Go To Market Process GTM Education 101

SaaStr

JULY 27, 2022

Secret 1: A Self-Serve Product is Non-Negotiable For SMBs. Smaller organizations don’t typically respond to the long sales cycle or constant conversations and negotiations that an enterprise needs. If you approach an SMB with a heavily involved sales process, they will likely move on or go to your competitor.

Go To Market 97

Go To Market B2C GTM Price 97

Salesforce

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. See how it works What is a go-to-market strategy? A go-to-market strategy is a step-by-step plan for introducing a new product to buyers.

Go To Market 72

Go To Market Objectives and Key Results GTM Price 72

Partners in Excellence

MARCH 26, 2024

Eventually, I was invited into customer meetings to answer questions, and occasionally, I presented the pricing models and assisted in negotiating pricing and deal structures. We also have companies with just OK products but great go-to-market teams, and they’re doing well.”

Sell 136

Sell Cross-sell Finance B2C 136

Openview

APRIL 11, 2018

Discuss your company’s non-negotiables. A healthy discussion for founders to have with their early sales leaders is to identify each other’s non-negotiables. We’re personal – Another non-negotiable is keeping communication with leads personal and respectful, a testament to our mission of making business personal.

Product 100

Product Negotiate Quota Cross-sell 100

Highspot

OCTOBER 23, 2023

Develop a Robust Product Launch Plan and GTM Strategy A well-thought-out launch plan and a go-to-market strategy (GTM) ensure you reach the right audience with the right message. The post The 8 Non-Negotiables for a Winning Product Launch appeared first on Highspot. Ready to elevate your next product launch?

Launch 59

Launch Negotiate Product GTM 59

Martech

JANUARY 28, 2022

The revenue bubble happens when go-to-market teams, and the technologies they use, organize as one central group with one goal: Sales. A team has dozens of planning and negotiation meetings with a vendor, only to discover that employees have already started using a different platform they paid for with their credit card.

Legal 124

Legal Negotiate Growth B2B 124

Sales Hacker

MAY 6, 2021

The mandate of a VP of Sales is to maximize the organization’s revenue bookings, renewals, and retention by maintaining control of the entire deal pipeline, from SQL to proposal to negotiation, to commit, to close. Collaborating with CFO on securing and adhering to budget for the company’s cost of sale and EBITDA margin impact.

B2C 119

B2C Pipeline SQL Strategize 119

Sales Hacker

SEPTEMBER 2, 2023

Have you re-negotiated current contracts given the market? —- Robert Simmons – VP of Sales Yes, at time of renewal we’ve negotiated and came to mutually beneficial terms. Brian Weinberger – SVP of Sales We have re-negotiated contracts as the renewals come in. AI and automation can replace most everything else.

GTM 97

GTM Negotiate Pipeline Contract 97

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. Therefore, it is essential to define the parameters of the deal structure in advance of price negotiation. Customization.

GTM 86

GTM Negotiate Profit margin Contract 86

Sales Hacker

JUNE 23, 2021

Topics include: Negotiating and closing. They write about negotiation techniques, sales email tips, and how to build rapport with customers. This article dives into the math (no really, there is actual math) about creating your go-to-market model in a sustainable way. Running meetings. Cold calling. Qualifying leads.

Cold Call 104

Cold Call Negotiate Objectives and Key Results Sales 104

Hubspot

SEPTEMBER 12, 2018

Perhaps prospects are 75% likely to buy in the demo stage and 90% likely to buy in the negotiation stage. If you need to win 135 deals, and your reps typically close 90% of deals in the negotiation stage, 150 opportunities must reach that stage in a month. He may need coaching on negotiation. Repeat this process for every stage.

Pipeline 101

Pipeline Sales Negotiate Objectives and Key Results 101

Salesforce

APRIL 7, 2022

You deal with a lot of failure as a rep,” said Belal Batrawy, veteran sales coach and head of go-to-market (GTM) at GTM Buddy. The best way to improve your numbers is not to spend all your time focusing on the majority of leads that aren’t going to come through — but on the leads that most likely will. watch now.

Pipeline 97

Pipeline GTM Quota Pitch 97

Hubspot

JANUARY 25, 2019

Openview works with companies of all kinds to help with their expansion stage and go-to-market strategy. The lead investor sets the terms of the round with the company and acts as the primary negotiator. Here is a list of top funds in the U.S. grouped by region: 1. Region : East Coast. Region : East Coast.

Territory 97

Territory Finance Healthcare Negotiate 97

SaaStr

JANUARY 25, 2021

Lower tiers often have less back and forth negotiation and can create buy-in and proof for your customer to expand their use to the rest of their team. How many different touchpoints does a customer interface with you, whether it’s via an online application, email, or marketing? Optimize your touchpoints.

Cross-sell 95

Cross-sell GTM Sales Territory 95

Sales Hacker

JUNE 16, 2021

The mandate for sales enablement is to increase the effectiveness of their go-to-market (GTM) strategy by providing coaching, training, and introducing sales enablement platforms and tools. Once you’ve created a shortlist, you’ll need to dive deeper into technical requirements and negotiating your contract.

GTM 120

GTM Contract Quota Sales 120

Salesforce

OCTOBER 22, 2021

Many companies assume the same go-to-market strategies will be effective as they scale up, but that’s often not the case,” said Brandon Jones, head of Revenue Strategy and Operations at Komodo Health , which specializes in software for the healthcare industry. Are they in the discovery, proposal, or negotiation stage?

Territory 98

Territory Strategize Sales Healthcare 98

Partners in Excellence

FEBRUARY 28, 2022

Classically, customer procurement processes looked at, negotiated, and ordered products individually. So much of our go to market/selling strategies are driven by this. Just a short list: We could create a very simplified process for customer procurement, reducing the complexity and cost of acquiring the product.

Price 90

Price Negotiate Up-sell Start-ups 90

Sales Hacker

JUNE 14, 2021

Our client, a JDA implementation firm, kept receiving a shortlist of 30 pain points needing coverage within six weeks to go-to-market causing our client to build for “wants”. And Sephora would try to penny-pinch and negotiate on the number of hours and resources that would be needed for different projects.

GTM 109

GTM E-commerce B2B Profit margin 109

Sales Hacker

JANUARY 11, 2021

Deal desks create efficiency, speed, and greater visibility across go-to-market teams. Point of contact for negotiations. Lower the amount of improperly priced contracts that go out? Create greater alignment between go-to-market teams? This lacks visibility, can be slow and is prone to errors.

Legal 87

Legal Contract Price Negotiate 87

Sales Hacker

AUGUST 23, 2018

The other advantages of selling to SMBs is that over time businesses can gain experience in developing enterprise-grade software while beefing up their go-to-market strategy for SMBs. Asking the critical few from the trivial many questions will shorten your negotiation time and enable prospects to make faster decisions.

B2B 71

B2B Cross-sell Negotiate Up-sell 71