Highspot

OCTOBER 29, 2024

It’s because teams who invest in sales coaching and development technology significantly outperform their peers, seeing a 57% higher success rate. This scorecard or dashboard gives managers a view of all team members so they can see who is excelling and who is behind the curve on executing critical go-to-market initiatives.

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

Highspot

JUNE 17, 2025

Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. In short, the newer type of sales technology acts as a virtual assistant that streamlines workflows so sales reps can maximize their time and close more deals. Those that use AI realize up to 20% better revenue outcomes.

Sell 52

Sell Objectives and Key Results GTM Hospitality 52

Sales Hacker

JUNE 6, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. AI is transforming how go-to-market teams operate. Marketers are shipping more content. We’re doing so by using AI, operator networks, and go-to-market strategies to power the next wave of tech winners.

GTM 53

GTM Objection handling Cold Call Follow-up 53

Highspot

JUNE 19, 2025

It also extends into the B2B world, where go-to-market (GTM) teams—notably, sales, marketing, and customer success—must work in tandem to deliver exceptional experiences across the buyer’s journey through a thoughtful customer engagement model that builds brand loyalty. Did you know?

52

52

Highspot

JANUARY 23, 2025

Yet, a rapidly changing landscape of technologies and buyer expectations can outpace professional development and overwhelm even seasoned professionals. Your entire go-to-market team also relies on these abilities to create seamless experiences for buyers at each stage of the buyers journey.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Highspot

NOVEMBER 24, 2024

This encompasses access to content, information, and technology that sales reps can leverage to engage customers more effectively. For instance, training teaches salespeople to pitch a product, ask better questions, or handle objections, while enablement ensures they can access customer data or case studies to support their pitch.

Pitch 52

Pitch Technique Sales Cross-sell 52

Martech

OCTOBER 18, 2022

She has experience in fintech and gaming technology at PlayStation, Venmo and Uber. This boosted the credibility of cryptocurrency, as well as the underpinning blockchain technology that governs transactions in web3. Members of the taskforce were then invited to pitch ideas. “We Here are the steps Adidas has taken so far.

Gaming 142

Gaming Government Pitch Technology 142

Martech

JUNE 22, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner.

Launch 109

Launch Pitch Technology Technology 109

Martech

FEBRUARY 19, 2024

This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? The answer is in providing relevant experiences, not sales pitches in disguise. So, adding more to your marketing mix is easy, right? dimensional research).

B2B 117

B2B Education Sports Pitch 117

Highspot

NOVEMBER 23, 2021

The integration gives go-to-market teams the ability to scale best practices across their sales teams and drive more revenue. Faster time to insight through a comprehensive view of buyer engagement, including Gong calls and Highspot pitches, on Gong’s Activity Timeline. SEATTLE, Nov.

Pitch 98

Pitch Sales Go To Market Strategize 98

Martech

FEBRUARY 16, 2024

This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? The answer is in providing relevant experiences, not sales pitches in disguise. So, adding more to your marketing mix is easy, right? dimensional research).

B2B 112

B2B Education Sports Pitch 112

Highspot

FEBRUARY 20, 2025

Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. This level of expertise allows well-trained reps to pivot on the fly, tailoring their pitch to different buyer needs. co-marketing materials). Customer support to address customer queries and ensure adoption.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Martech

FEBRUARY 12, 2024

This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? The answer is in providing relevant experiences, not sales pitches in disguise. So, adding more to your marketing mix is easy, right? dimensional research).

B2B 102

B2B Education Sports Pitch 102

Highspot

MAY 26, 2025

These categories are used across industries where educational technology and digital learning continue to evolvespanning enterprise training, higher education institutions, and online learning environments like massive open online courses (MOOCs). How do sales enablement leaders use learning analytics?

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Education 52

Heinz Marketing

MARCH 15, 2021

I feel like if you go and talk to each of them, if you go to every tool’s website or you see them in a trade show (eventually we’ll see them at trade shows again), you go to their website and you hear from them– everybody individually has a great story. It sounds like a good pitch. Judy Ash: Thank you.

Pipeline 120

Pipeline Sales Technology Technology 120

Sales Hacker

NOVEMBER 8, 2021

Within the go-to-market world, CS and PS can overlap. Conversely, in cases where the solution is more technologically complex like implementing a CRM or service desk, or integrating the product with the company’s existing software, a level of expertise is needed that is found in an organization’s professional service teams.

Clients 114

Clients Sales GTM Technology 114

Highspot

MAY 15, 2025

Theyll be empowered to close deals, expand your reach, and stay aligned with your go-to-market goals. Ensure partners can easily access case studies, one-pagers, email templates, pitch decks, and call scripts. A well-organized partner portal is ideal for hosting all marketing and sales collateral. And simplicity matters.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Highspot

MARCH 31, 2020

With the right technology and communication processes, you can keep your team informed, equipped, and ready for action. Many teams are seizing the opportunity to talk to customers differently, get creative with technology, and bring a human touch to every engagement.

Pitch 98

Pitch Meeting Quota Prospecting 98

Sales Hacker

DECEMBER 21, 2017

This often overlooked and sometimes under-appreciated department uses data to drive strategy, best practices to guide training, and technology to hack success. Technology. Selection of Enablement Software and other Technology Tools. Technology Adoption and Optimization. Sales Ops: Table of Contents. Performance.

Territory 105

Territory Non-Profits Contract Quota 105

SaaStr

AUGUST 26, 2020

That technology, as it’s getting cheaper, more flexible, more accessible is democratizing access and doing so most profoundly in industries and functions and for constituencies that haven’t been able to leverage technology in the past. Do it now, before you pitch. Satya Patel | Partner @ Homebrew.

Pitch 125

Pitch Finance Start-ups Product 125

Sales Hacker

JANUARY 24, 2020

In the “What’s In My Stack” series, we’ll feature one brand and look at at the sales technology they use in 5 categories: Intelligence. Quick Pitch: Bloobirds’s end-to-end platform is the all-in-one SDR tech stack, sales manager’s process enforcer, sales operations’ KPI advisor, and CEO’s revenue predictor.

Pipeline 79

Pipeline Pitch Sales Represent 79

Highspot

MAY 9, 2023

We are entering a future where you will open a new sales pitch template, and there’s already a draft copy tailored to the situation waiting there for you to refine and send. With the right instruction, it will rapidly create everything from persona-tailored decks to product marketing assets.

Cross-sell 98

Cross-sell Sales Entertainment Strategize 98

Openview

APRIL 11, 2018

For example, we’re exploring technologies that would allow us to celebrate accomplishments in real time. We want to ensure there is a good platform to celebrate all the fantastic things going on in the business and share best practices. I’m a big believer in positive reinforcement and the symbolic banging of the gong.

Product 100

Product Negotiate Quota Cross-sell 100

Heinz Marketing

MAY 24, 2018

Every Thursday ll feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. His career runs the gamut across sales, business development, marketing and customer success responsibilities. But I ignore/delete almost every spammy sales pitch email/LI invite I get.

Technology 47

Technology Technology Pitch Consult 47

Hubspot

AUGUST 5, 2016

Mainly because no matter how good your positioning is, it takes time to get the pitch down, and not everyone will get it. Use every meeting to pitch people and ask questions. This is your opportunity to test your messaging and build real-world proof to support your pitch with an audience that is ready to share feedback.

Launch 78

Launch Product Pitch Go To Market 78

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit.

GTM 91

GTM Quota Drivers/motivators Sales 91

Highspot

FEBRUARY 11, 2020

Today, building true-blue customer love has become an essential part of any go-to-market strategy. This holds true for software — we need technology that enhances, not inhibits, productivity. It’s essential that your user experience is seamless, even when the technology behind it is complex.

Product 72

Product Technology User Experience Technology 72

Hubspot

AUGUST 1, 2011

Remember when your go-to marketing strategy was outbound? Marketers want to pitch offers and receive responses instantly. Today, marketers must learn how to transform and adapt their marketing to gain competitive advantage in their industry. Consumers want to find and receive things right away.

Pitch 76

Pitch Sales Contact Technology 76

Sales Hacker

MARCH 18, 2025

How do we get back to the first principles of revenue, which is that relationships close deals, and really use this technology to build a better relationship focused, one to one experience for the buyer. And so I started to go-to-market at VMware.And the thing that was exciting for me in retrospect is that.

GTM 63

GTM Sales Pipeline Technology 63

Sales Hacker

MARCH 22, 2018

I run a European-based sales agency for software and technology companies. Would the product fit the selected market? Product/market-fit evaluation is key in every new market you want to enter as part of your Go-To-Market strategy (geographically and target-segment). W hat is Sales Outsourcing?

B2B 98

B2B X-functional Cold Call SQL 98

SaaStr

JUNE 27, 2019

We tend to find that there are three key technology initiatives that we can help our customers with when they’re undergoing a digital transformation. When I started at the company five years ago, we didn’t have a pitch deck. The product was the pitch and I’ll talk about that in a little bit.

Cross-sell 91

Cross-sell Technology Technology Inside sales 91

Sales Hacker

APRIL 30, 2018

times more effective at linking sales actions to revenue, 83% more effective at improving productivity using technology, and, 58% more effective at finding, training, and retaining talent. Optimization of technology resources such as CRMs (sales orchestration). 3) Tools and technology enhancement. These generally include — .

Non-Profits 98

Non-Profits Profit margin Quota Sales 98

SaaStr

NOVEMBER 7, 2023

Go-to-Market is expensive and labor-intensive. Everything described is going to be assisted with ML technology. Let’s say you have a big pool of SDRs and a ton of communications going out. Language models can summarize what it was about the pitch or hook that generated interest.

GTM 117

GTM UX Appointment Engineering 117

Heinz Marketing

OCTOBER 5, 2020

Ryan and I are talking about tactile marketing, talking about building relationships and the value of still leaning in on a non-digital world when we can. Ryan say of PFL “… we are a marketing technology company. Nick Runyon: So PFL is a marketing technology company. So it’s been a lot of fun.

Pipeline 132

Pipeline Sales Contact Prospecting 132

Heinz Marketing

SEPTEMBER 19, 2022

But as strategists, if we want to plan a smart go-to market, we should be thinking differently. And the real first way to do that is to recognize that your target market has characteristics. For example, CAT happens to be an early adopter of new technology. Things like how technology decisions are made.

Pipeline 105

Pipeline Healthcare B2B Sales 105

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more. And, um, I made the jump.

GTM 62

GTM Up-sell Start-ups Gaming 62

Sales Hacker

SEPTEMBER 13, 2022

Sam Jacobs: We like to give you an opportunity to pitch your business and give us an overview. But it has also enabled us to push the market from a competitive perspective in the way that allows us to dictate how people consume go-to-market technology. ZoomInfo’s acquisition by DiscoverOrg [07:40].

Up-sell 99

Up-sell Growth Sell Engineering 99