Sales Hacker

NOVEMBER 8, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Even a brief in-person meeting can reinforce a strong working relationship.

GTM 110

GTM Customers Hospitality UX 110

Martech

MARCH 4, 2025

Today, marketing is a core strategic pillar that shapes not just pipeline and revenue but also customer experience, product positioning and competitive differentiation. With access to deep data insights, marketing leaders now co-create go-to-market (GTM) strategies with sales and product teams.

Drivers/motivators 123

Drivers/motivators Strategize B2B Growth 123

SaaStr

JULY 27, 2022

Secret 5: Build a B2C Rather Than a B2B Marketing Engine. When considering B2B versus B2C tactics, B2B is more about relationship building with longer sales cycles, while B2C leans toward building awareness and supporting independent buyer journeys.

Go To Market 97

Go To Market B2C GTM Price 97

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy? Who is on the GTM Team?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Highspot

MAY 12, 2020

Now, more than ever, businesses must expand enablement’s reach beyond frontline sales to empower all go-to-market teams and keep customer momentum going, long after the deal has closed. The New Reality of Post-Sale Success. Today, customer experience is paramount. The Status Quo That’s Hurting Your Business.

Customers 98

Customers Account management Relationship building Consult 98

Heinz Marketing

MAY 20, 2021

In general, marketing takes care of all the activities and resources needed to reach out and persuade target customers, including messaging, advertising, branding, pricing, customer research, social media campaigns, email campaigns and newsletters, PR, event management and other activities. Stagnant Growth.

Campaign 121

Campaign Cold Call Sales Education 121

Sales Hacker

NOVEMBER 8, 2021

How good are you at relationship building and flexing that listening muscle? Within the go-to-market world, CS and PS can overlap. Sales professionals and the companies that hire them should be serious about taking advantage of SDR talent in other areas of go-to-market and beyond.

Clients 114

Clients Sales GTM Technology 114

Heinz Marketing

JANUARY 13, 2022

None of these reach the bar of a true, integrated account-based go-to-market motion. An equally coordinated approach across the seller’s go-to-market teams. Over the course of your relationship with the account, surely key internal AND external members will move on. Sustainable Marketing.

B2B 136

B2B Objectives and Key Results Campaign Cross-sell 136

Outreach

AUGUST 9, 2021

Great sales leaders know that calls aren’t just about relationship building: they’re a vital source of valuable insights into customer needs, rep performance, and team growth opportunities. Making the most of these insights before, during, and after your calls equips you to exceed customer expectations.

Drivers/motivators 98

Drivers/motivators Sales Follow-up Niche 98

Sales Hacker

NOVEMBER 21, 2019

However, companies in that range might have dramatically different go-to-market models. By using our own AI for account selection, we noticed that the companies’ go-to-market complexity formed a better indicator of their lead quality for us. Taste, tact, and timing are crucial parts of relationship building in sales.

Technology 102

Technology Technology Sales Clients 102

Sales Hacker

NOVEMBER 15, 2017

B2B is an acronym for Business-to-Business, a model for selling, relationship-building or engagement. . B2C is an acronym for Business-to-Consumer, a model for selling, relationship-building or engagement. . Go-to-Market Strategy. Gatekeeper. General Manager. Global Business Unit.

B2B 105

B2B E-commerce Cold Call Sales 105

Outreach

OCTOBER 20, 2020

Leaders who oversee go-to-market teams understand that better than anyone. The events and in-person meetings your teams relied on for leads or relationship-building were canceled. Develop clear messaging to announce and build excitement around the changes to your go-to-market team.

Launch 59

Launch Territory Inside sales Go To Market 59

Outreach

AUGUST 26, 2020

In an overwhelming and often over-scheduled world, an approach that focuses on listening and empathy will go far: “Now is the time to master the basics of relationship building. These changes have created a new selling model that positions go-to-market teams for an increase in expertise and collaboration.

B2B 52

B2B Teamwork Inside sales Outside Sales 52

Hubspot

JULY 18, 2025

Where the buyer’s journey ends with a transaction, the customer’s journey becomes about relationship-building. Sometimes, through relationship-building right after the sale. Yet most teams still structure their go-to-market (GTM) motions around one goal: acquisition. Sometimes through brand storytelling.

Referrals 62

Referrals GTM Objectives and Key Results Trust 62

Highspot

SEPTEMBER 30, 2020

But to succeed, you’ll need your team to execute your go-to-market strategy in a single, unified motion. As Dan Swift, CEO at Empire Selling said, “A sales methodology ensures your go-to-market teams are all singing from the same hymn sheet.” How can you unite many sellers under one approach?

Cross-sell 85

Cross-sell Sales Consult Strategize 85

Outreach

MAY 4, 2021

Creating a culture of “one team” is a challenge for many go-to-market (GTM) teams. How do you help three distinct departments — sales, marketing, and revenue operations — become a united front? Relationship building can also help your team solve problems together more effectively.

GTM 52

GTM Intrinsic Sales Relationship building 52

Heinz Marketing

MARCH 1, 2021

I think some people still feel more comfortable responding to a business signal than bringing up something personal, even though the personal thing might actually be a faster accelerant towards the relationship building. How are the most successful salespeople as well as marketers balancing the business story with Darth Vader?

Pipeline 126

Pipeline Sales Up-sell Start-ups 126

Gong.io

DECEMBER 2, 2019

I think relationship building with their team members—that’s the skill. How do I cultivate stronger relationships with the people who are working with me, and for me? . If you were to leave today to go to some other place, and you don’t have people that would follow you, you’re not doing your job right. podcasts.

Pitch 71

Pitch Sports Sales Presentation 71

Highspot

JANUARY 9, 2024

This includes market understanding, solution selling, and long-term relationship building. For example, sales training courses may focus on aggressive selling techniques, which conflicts with a company’s goal of long-term customer relationships.

Technique 52

Technique B2B Cross-sell B2C 52

Heinz Marketing

MAY 16, 2022

Last question for you here before we wrap up, you talked about the importance of alignment as a CMO, as a marketing leader, aligning with your go-to market counterparts. But you really need to understand the culture and what pre-conditions people have about what marketing is.

Pipeline 96

Pipeline Referrals X-functional Cross-sell 96

Cience

NOVEMBER 6, 2019

The most important thing about any go-to-market approach is the buyer and the buying process. It’s the seller’s responsibility to adapt its approach to the market ; it’s not the market’s responsibility to adapt to any company. What are the key requirements in developing an effective multi-channel go-to-market effort?

Retail 42

Retail Manufacturing Price Up-sell 42

Hubspot

JUNE 8, 2021

If the product you're supposed to sell isn't ready to go to market by the deadline, you'll be the one explaining the delay to potential customers. The skills you gain from a job in finance, marketing, management, public relations, or customer service can be enough to convince employers you're right for the role.

Commission 94

Commission Territory Finance Inside sales 94

SaaStr

DECEMBER 17, 2019

That allows us to have a very different go to market strategy. So we have a wonderful team that does a lot of that relationship building. A lot of my time is focused on internal infrastructure building, making sure that the company is functioning as it needs to function. And so we grow very much as a flywheel.

Finance 85

Finance X-functional Non-Profits Launch 85

Veloxy

FEBRUARY 15, 2024

These podcasts cover a diverse range of sales topics, including mastering the sales funnel, customer relationship building, sales psychology, leadership, personal growth, and the latest sales trends and innovations. They emphasize the importance of connecting with the buyer on a human level to help them solve problems.

Gaming 233

Gaming Sell GTM Technique 233

Martech

SEPTEMBER 8, 2023

It isn’t a lack of vision: Most marketers understand that event content that lives on for months increases post-event touchpoints, drives more leads and grows brand awareness. To get the most value, you’ll need to focus on building relationships across event marketing, content marketing and brand marketing.

Campaign 130

Campaign Relationship building Pipeline Prospecting 130

ConversionXL

NOVEMBER 23, 2022

This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. CXL Live is all about relationship building. Conclusion.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Selling today requires our traditional soft skills of empathetic listening, communication, relationship building, and decision-making.

Sales 136

Sales Up-sell Start-ups Cross-sell 136

Heinz Marketing

FEBRUARY 5, 2018

But again, we’re still going back to all our user generated data in the first place and then just reorganizing that and showcasing it in different ways. As much as I like revenue responsible marketing, sometimes PR’s a different animal. They come from a lot of relationship building. We did this thing.

Pipeline 54

Pipeline B2B Sales Pitch 54

SaaStr

JUNE 5, 2025

The relationship building. The Great Sales AI Skepticism Just Died For months, B2B sales leaders have been saying the same thing across LinkedIn and at every conference: “Sure, AI will help with lead scoring and email sequences, but it’ll never impact enterprise and in-person sales. The handshake deals.

Niche 70

Niche Negotiate Objection handling Strategize 70

SaaStr

AUGUST 26, 2022

A few things they don’t do: build the relationship, build trust. Jason Lemkin: If there is any genius in SaaStr, that’s now 10 years old, it’s abstracting product away from the fact that our go-to market motions are pretty much the same at an ACV. At least not very much of it.

Quota 98

Quota Growth Product Closing 98

Sales Hacker

MARCH 2, 2020

Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. Matthew Dixon and Brent Adamson.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

SaaStr

APRIL 17, 2019

We kept the messaging and the go-to-market simple. The one thing that I always struggle with though is how do you determine the true strength of character of someone and something like EQ through such a short process in terms of relationship building, with kind of maybe two or three interviews?

Sales 40

Sales Engineering Objectives and Key Results Up-sell 40

SaaStr

MARCH 27, 2019

In Leyla’s role today, she leads the charge on extending the power of Salesforce with a full portfolio of mobile apps, and is responsible for driving product, go-to-market and other key programs around Salesforce’s mobile offerings. But I do think that influence, a lot of it comes from relationship building.

Start-ups 56

Start-ups Objectives and Key Results UX Follow-up 56

SaaStr

JANUARY 22, 2025

What CROs Can Really Deliver in the First 90 Days: Full Business and Market Assessment. A good CRO will dive deep into product-market fit, pipeline, forecasts, and existing deals. Relationship Building (Internally and Externally). That could include Sales, Customer Success, Partnerships, or sometimes Marketing.

Pipeline 104

Pipeline Drivers/motivators Strategic planning Territory 104