Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 49:07) The effectiveness of small group events in go-to-market strategies. (31:55) So I guess I should do a quick bio.

GTM

Martech

OCTOBER 3, 2024

Fifty-two percent of C-suite executives and marketing leaders at B2B technology companies surveyed said AI is assisting in deploying marketing and sales resources more cost-effectively to capture market opportunities. Larger firms anticipate needing more capital for data, people and technology.

Launch

Highspot

JULY 7, 2025

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Guide: What Good Client Engagement Looks Like Download free guide What is account-based selling?

Sell

Martech

NOVEMBER 7, 2024

They unlock an account-based approach to marketing, which is the right GTM for any business selling to an account. Dig deeper: Maximizing your B2B spend: Is account-based marketing worth it? Because these platforms demand continuous management and optimization, the ongoing costs of staff time and resources can be significant.

B2B

Highspot

JUNE 17, 2025

Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. In short, the newer type of sales technology acts as a virtual assistant that streamlines workflows so sales reps can maximize their time and close more deals. Asynchronous selling Buyers don’t always want a sales call.

Sell

Martech

APRIL 30, 2025

At a time when technology is raining down and radically changing the business landscape, B2B marketing is hiding under an umbrella. The best salespeople are innovative marketers. The best marketers sell every day of their lives. How are we going to market? AI is eyeing marketing and licking its chops.

B2B

Sales Hacker

FEBRUARY 7, 2025

During this stage, SaaS businesses often expand their teams, invest in marketing, and refine their go-to-market strategies. It specializes in creating personalized shopping experiences for customers by leveraging machine learning and AI technologies.

Price

Highspot

AUGUST 12, 2025

Key Takeaways Increasing go-to-market (GTM) sales velocity means aligning your teams, tools, and training to help reps move fast, stay sharp, and close more with confidence. If your go-to-market organization doesn’t consistently scale sales, you risk falling behind and missing your chance to hit key revenue milestones.

Pipeline

Highspot

OCTOBER 29, 2024

To sum up the importance of generative AI on sales coaching, CEO of Highspot, Robert Wahbe notes that: “The bad news is today’s sales professionals face arguably the hardest selling environment in a decade. Why is AI being so rapidly adopted across sales organizations? But what role does AI really play in coaching?

Objectives and Key Results

Heinz Marketing

MAY 15, 2025

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing In B2B marketing, precision matters. Knowing who you’re selling toand how they make buying decisionsis key to building effective campaigns, aligning sales and marketing, and accelerating pipeline. ICPs align go-to-market teams.

Drivers/motivators

Highspot

MAY 15, 2025

Theyll be empowered to close deals, expand your reach, and stay aligned with your go-to-market goals. Partner enablement equips your external partners, like resellers and distributors, with the tools, training materials, and content they need to sell your companys products or services. What is partner enablement?

Healthcare

Martech

SEPTEMBER 27, 2024

The owner also owned a magazine; I was operations director there, did a lot of graphic design, but was also in charge of selling advertising. I learned about the operation of business and not just the discipline of marketing. Q: Finally, what interests do you have outside marketing technology ?

Pitch

Highspot

FEBRUARY 20, 2025

Product training is a structured learning process that helps team members understand, communicate, and sell a product. Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. What is Product Training? Customer support to address customer queries and ensure adoption.

Product

Highspot

AUGUST 11, 2025

Free Resource Guide: What a Good Revenue Software Stack Looks Like Download Now Go-to-market teams at companies across industries fly blind far too often. That means marketing, enablement, and sales can finally row in the same direction. Going to market gets faster, smarter, and more aligned, and reps win more of the time.

GTM

Highspot

JANUARY 23, 2025

Yet, a rapidly changing landscape of technologies and buyer expectations can outpace professional development and overwhelm even seasoned professionals. Your entire go-to-market team also relies on these abilities to create seamless experiences for buyers at each stage of the buyers journey.

Objectives and Key Results

Highspot

NOVEMBER 24, 2024

At its core, sales training teaches sales reps how to sell, imparting essential skills and techniques for engaging customers. On the flip side, sales enablement provides the tools to sell better. This encompasses access to content, information, and technology that sales reps can leverage to engage customers more effectively.

Pitch

Sales Hacker

JULY 1, 2025

They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine. This episode explores how to apply product thinking to Go-To-Market. at an earlier stage, you just have to take big swings.

GTM

SaaStr

FEBRUARY 7, 2025

With Databricks now one of the largest pre-IPO technology companies, with $10 billion of expected non-dilutive financing and a valuation of $62 billion, Ron’s insights are gold for any revenue leader looking to scale. And we expect our salespeople to understand the technology. We tend to be very technical. Talk to users.

Technical Sales

SaaStr

DECEMBER 5, 2024

56% of respondents said they already purchased an AI platform, and even more so, 77% said they genuinely believe that they’ve advanced A I technology in their products beyond merely capitalizing on the AI hype. “You’re not going to make a $50,000 purchasing decision without talking to somebody. Today, there are 488.

GTM

Sales Hacker

JANUARY 14, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today.

GTM

Martech

AUGUST 12, 2025

Crossing that gap is a product and marketing challenge. It takes a go-to-market (GTM) strategy that helps buyers understand what the product does, why it matters now and how it fits into their world. Technology’s role is to reinforce why the solution works, not to be the story itself. Are you ready?

GTM

Highspot

JULY 2, 2025

In today’s high-stakes go-to-market (GTM) environment, success isn’t defined by having the best product or service. The go-to-market strategies look great in planning decks. But adding another tool won’t fix your go-to-market motion, if there’s no clear definition of success, or alignment on how to get there.

GTM

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. Pursuit – best in breed recruiting firm specialized in sales and marketing roles The best talent isnt actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis.

GTM

Highspot

JULY 3, 2025

Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches. What’s more, these VPs and directors know their sellers must use influential and captivating sales materials that marketing creates to address buyers’ wants, needs, and challenges.

B2B

Sales Hacker

JUNE 6, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. AI is transforming how go-to-market teams operate. Marketers are shipping more content. We’re doing so by using AI, operator networks, and go-to-market strategies to power the next wave of tech winners.

GTM

Hubspot

DECEMBER 4, 2024

Once you’ve identified your business’s best ways of using AI, you’ll be able to train its technology to recognize unusual patterns and, eventually, develop contingency plans in response to them. You’d be selling yourself short if you didn’t give AI a little bit of a chance. AI can help you go to market faster.

Service

Highspot

MAY 26, 2025

These categories are used across industries where educational technology and digital learning continue to evolvespanning enterprise training, higher education institutions, and online learning environments like massive open online courses (MOOCs). While these inputs may feel helpful, they’re anecdotal, not actionable.

Objectives and Key Results

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. Pursuit – best in breed recruiting firm specialized in sales and marketing roles The best talent isnt actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis.

GTM

Highspot

JUNE 19, 2025

It also extends into the B2B world, where go-to-market (GTM) teams—notably, sales, marketing, and customer success—must work in tandem to deliver exceptional experiences across the buyer’s journey through a thoughtful customer engagement model that builds brand loyalty. ” The post What is customer engagement?

GTM

Highspot

OCTOBER 14, 2024

Leaders quickly realize the importance of revenue operations (RevOps) and how aligning go-to-market teams under one unified approach can boost performance, improve operational efficiency, and increase revenue. B2B companies must make fast, smart decisions to drive revenue growth and scalability.

Teamwork

SaaStr

AUGUST 1, 2025

A Cal Bears rugby player turned sales leader, Ross has become one of the most respected voices in vertical SaaS go-to-market strategy. Today, that crazy decision has paid off to the tune of an $11 billion market cap and over $770 million in ARR.

Non-Profits

Sales Hacker

JANUARY 7, 2025

One of my questions right away was just, you made this transition, at least at Aircall, from APAC and running that to now overseeing you know global what are some of the differences between selling in apac and selling in in north america hmm. So I think I’m going to start with what is the same.

GTM

Highspot

JULY 9, 2025

Your go-to-market (GTM) tech stack and the workflows implemented around your GTM tools—including your sales enablement platform—play a pivotal role in increasing sales efficiency. Sales efficiency is a key performance indicator (KPI) that measures the effectiveness with which a company’s sales and marketing teams generate revenue.

GTM

Martech

FEBRUARY 7, 2025

Your technology might give you a temporary edge, but competitors will catch up. Dig deeper: How to develop a winning B2B ideal customer profile Formula 2: The catalyst has to become integral to the way you go to market Your ICP must also be embedded in every aspect of your go-to-market (GTM) strategy.

B2B

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. And after a couple of years, I sold it. Super cool.

GTM

Martech

JULY 10, 2025

Fluff—assumption-based systems, overly simplistic heuristics, correlation masquerading as causality—is the dominant currency in modern go-to-market thinking. A measurement consultancy sells more dashboards by providing correlation-heavy reports that feel comprehensive rather than the more complex work of isolating true causal drivers.

GTM

Sales Hacker

JUNE 24, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube What’s actually working in go-to-market right now? These are three vertical SaaS startups talking about what is working in Go-To-Market. I was there first Go-To-Market hire, and then Gaiia for about a year.

GTM