Martech

OCTOBER 14, 2021

Delays in your revenue processes, especially in lead follow-up, decimate funnels. round robin, direct assignment, etc…) Sequencing – Start sales outreach asap. You must also account for the overhead homegrown has in terms of ongoing maintenance and adapting to changes as your go-to-market strategy evolves.

SQL 120

SQL Pipeline Technology Technology 120

SaaStr

DECEMBER 8, 2023

It’s easier for someone who isn’t as sophisticated with SQL because they can ask questions of their data without the 3-6 month learning curve beforehand. You could feed in transcripts from Gong and have it analyze that and write a next steps follow-up email that’s beautiful and personalized. Will it be Python or English?

GTM 123

GTM SQL X-functional Engineering 123

Martech

JANUARY 22, 2024

Setting up your agency partner for success from the beginning yields efficient spend and improved outcomes for business objectives. Here are key lessons from my agency career that have helped me form stronger relationships with clients and their internal teams in marketing, sales and RevOps.

Clients 114

Clients Closing Objectives and Key Results SQL 114

Sales Hacker

DECEMBER 6, 2021

Many organizations focus too heavily on upfront price when selecting a CRM only to end up spending more money customizing a system that doesn’t meet their needs. Let’s start at the top. The vast majority of data stored in Salesforce can be picked up by the API and shared with other systems, whereas other CRMs limit shareable data.

CRM 105

CRM SQL Government Customer Relationship Management 105

Sales Hacker

APRIL 21, 2021

If the answer is “yes” to all three, now is the best time to get started in a revenue operations job. Revenue operations (RevOps) is a centralized org within a company that supports all revenue-generating business operations including Sales Ops, Marketing Ops, Customer Success Ops, and systems management. Asia Corbett ).

Finance 115

Finance Cross-sell SQL GTM 115

Sales Hacker

APRIL 8, 2021

If you’ve worked at a B2B company that uses an ABM strategy for their Go To Market and has an SDR team you have inevitably run into the problem of lead attribution. Moreover, you must measure lead attribution at the moment it becomes an SQL, rather than waiting for purchase, due to long sales cycles. It’s hard to know.

B2C 119

B2C E-commerce Tradeshows Commission 119

Hubspot

MARCH 7, 2023

But identifying individual tech solutions doesn't enable you to look at the full picture of your business processes, so instead, she urges teams to look at all business capabilities across the go-to-market lifecycle, and then try to plug-in where there are strengths and weaknesses. I want somebody that's able to solve a problem.

SQL 85

SQL GTM Pipeline Technology 85

Pointclear

JANUARY 27, 2017

I start with Matt Heinz : If we could get more sales and marketing teams to develop and agree on this model TOGETHER, we’d have a foundation for much better, more efficient and effective sales results well into 2017 and beyond. Most people see nurtured leads as converting to a MQL/SQL--which you are already counting.

SQL 51

SQL Pipeline Strategize Presentation 51

Sales Hacker

NOVEMBER 15, 2017

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started. Gatekeeper.

B2B 105

B2B E-commerce Cold Call Sales 105

Openview

OCTOBER 13, 2017

As someone who is often caught in the crossfire between sales and marketing (it’s part of my job description as the VP of Go-to-Market here at OpenView) I was delighted to have the opportunity to host a panel of industry leaders with diverse opinions about and varied experience with this very issue. I drove them to that event.

SQL 74

SQL Management Consulting Sales Territory 74

InsightSquared

SEPTEMBER 20, 2018

At Winning by Design, we help implement Sales as a Science by applying the scientific method to all areas of the customer journey which is, in many ways, the kaizen approach to GTM (go-to-market). Start simple and confirm MDR/SDR effectiveness and marketing targeting accuracy.

GTM 73

GTM Assembly Line Manufacturing SQL 73

Heinz Marketing

MARCH 29, 2021

A lot of that was in-person or semi in-person rituals, whether it was the weekly stand up or people in a large inside sales floor, or you meet up with a manager a “x” number of times per month for lunch or whatever. I got reps that are used to going to someone’s office with a box of samples. Let’s talk about it.

Pipeline 128

Pipeline Sales Gaming Up-sell 128

SaaStr

JULY 25, 2021

As we gear up for 2021 SaaStr Annual, I wanted to highlight some of my very favorite Annual sessions from the past you may have missed. Also, don’t miss out on SaaStr Annual 2021 coming up FAST Sep 27-29 in SF Bay Area! Jyoti Bansal : All right, let’s get started here. This was certainly one of them.

Up-sell 104

Up-sell SQL Product Start-ups 104

Hubspot

NOVEMBER 28, 2023

Meeting goals requires CSOs and CMOs to intertwine their unique roles and focus on unified, revenue-generating activities that support both go-to-market strategy and operational execution. Customer Messaging One of the most obvious signs of misalignment between sales and marketing teams is during direct customer interactions.

Objectives and Key Results 78

Objectives and Key Results SQL Sales Campaign 78

Sales Hacker

FEBRUARY 24, 2020

You can’t be all things to all people,” and then they turn around and leave the board meeting and go operate the firm in a way that completely violates that instruction that they gave. “You got to get on Slack,” and so they create a small team and they start communicating over Slack instead of internal email.

Growth 84

Growth Product SQL Price 84

Heinz Marketing

MAY 11, 2020

I ask him to talk about managing his team through all of this and as a marketing leader, how does he manage his team through it successfully? “I think it starts with empathy and understanding the individual and where they are, and even your teams and where they are.” Parks and golf courses are going to open next week.

Pipeline 90

Pipeline Sales Healthcare Manufacturing 90

Heinz Marketing

DECEMBER 11, 2017

Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Data-driven Marketing Executive.

Pipeline 53

Pipeline Sales Cross-sell B2B 53

Sales Hacker

SEPTEMBER 2, 2021

It’s a go-to-market strategy that leads with the product, so you can experience its value firsthand. What you end up “hunting” for largely dictates whether you should adopt a sales-led, product-led, or sales-assisted approach to user onboarding. If they meet this requirement, leads become a sales-qualified lead (SQL).

Product 117

Product SQL Contract Sales 117

Heinz Marketing

JUNE 4, 2018

Start-up advisor. – Territory and Market Optimization – executing to high conversions on the active funnel. Every week we’re featuring some of the best and brightest minds in B2B sales and marketing. This is when Salesforce came to the market and started being the kind of up and running SaaS CRM play.

Pipeline 60

Pipeline Sales Drivers/motivators X-functional 60

SaaStr

MAY 10, 2019

Currently growing 100% year over year, working with companies to un-silo their operations and create one strategic revenue ops team to support their Go To Market strategy. In the past, Go Nimbly has helped companies like Zendesk, Twilio, PagerDuty and Coursera to achieve alignment and increase revenue by 26%.

X-functional 56

X-functional SQL Pipeline Go To Market 56

SaaStr

MARCH 1, 2019

So a huge thank you for putting up with these dulcet British tones once again. I started a little legal software company with my Dad in South America. And my word, I can tell him I’m going to enjoy this episode. And that moves us to the second, which is now we have the client signed up. I really appreciate it.

Contract 63

Contract Price Commission Conversion 63

SaaStr

JANUARY 3, 2020

Listen to the start of the episode for a promo code to our upcoming events! So a huge thank you for putting up with these dulcet British tones once again. I started a little legal software company with my Dad in South America. And my word, I can tell him I’m going to enjoy this episode. Loving our podcast content?

Contract 12

Contract Price Commission Conversion 12

SaaStr

NOVEMBER 22, 2019

Listen to the start of the episode for a promo code to our upcoming events! Harry Stebbings: That’s far to kind of you, but I do want to start today with a little bit about you. I started my career as an Oracle DBA and a failed Java developer and realized pretty quickly that I wasn’t great at that.

Start-ups 75

Start-ups Customers Objectives and Key Results Pipeline 75

SaaStr

SEPTEMBER 20, 2019

As for Janine before joining Zoom, she spent 11 years at Cisco where among many incredible achievements she led worldwide demand gen for WebEx and led their worldwide digital marketing team with a $25M annual budget. Listen to the start of the episode for a promo code to our upcoming events! Pssst Loving our podcast content?

E-commerce 56

E-commerce Trust Start-ups SQL 56

SalesHandy

OCTOBER 28, 2022

For example, Leads that are ready to make a purchase i.e. Sales Qualified Lead (SQL) The survival of your business is dependent upon getting 300 leads each quarter. All of your marketing and sales efforts are centered around pushing your product or service to your target audience, rather than pulling them in through inbound lead generation.

Lead generation 59

Lead generation Cold Call Referrals Objectives and Key Results 59

Sales Hacker

FEBRUARY 7, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. We spoke to him about the importance of data storytelling, how to get started with it, and tips on how to run a successful data-driven content strategy. You start noticing connections among the data.

GTM 81

GTM Finance Real Estate SQL 81

ConversionXL

JUNE 19, 2019

Decline stage: product sales start to shrink. Product lifecycle marketing does the following: Ensures you’re operationalizing in the right context. Follow the go-to-market strategy using the Google Sprint structure: Research: ask the experts, competitive research. Sex up the headline. Create an angle.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90