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Why we care about marketing management

Martech

Product management : This aims to develop or bring a new product to the market. This is closely related to “go-to-market” strategies. Agile marketing management team development. Agile marketing is an approach which takes its cue from agile software development.

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Secrets To Combining PLG and Enterprise Sales with Grammarly CEO Brad Hoover (Pod 602 + Video)

SaaStr

This fact made it clear to Grammarly that their technology will help enterprises save money lost to ineffective communication. Start by looking at tectonic shifts in technology or market that facilitate the creation or adoption of your product. Values help accelerate teamwork and innovation—and thus PLG—at scale.

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In Search of the Perfect Sales Tech Stack (Here’s What’s Working Today)

Sales Hacker

So what’s going on behind the curtain? And is it possible to leverage technology for a better pipeline and bigger deals? In short, having the right sales technology for the job matters. Our Sales team embraces a wide variety of technologies, especially as new sales tools become available. Building your own stack.

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How Limeade Is Keeping Collaboration at the Heart of Their Account-Based Plays

SalesLoft

An account-based strategy is only a strategy until marketing and sales come together to hyper-focus on their top-tier accounts. Not technology. It is teamwork that remains the ultimate competitive advantage, both because it is so powerful and so rare.”. We met three times per week to align on our go-to-market strategy. .

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What Is Enterprise OEM Software Licensing?

Sales Hacker

This article was written for technology professionals who would like to learn more about OEM deal strategies and structures. CRM application licenses a natural language search technology. ERP system licenses graph database technology. Enterprise OEM software licensing is a multibillion-dollar segment of the software industry.

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Founder’s Perspective: The Importance Of Investing In Your Sales Development Team

SalesLoft

Dan Hanrahan has spent over a decade starting, leading and growing technology businesses. His latest business, Sigstr, gives companies central control of branding and marketing in each employee’s email signature. Previously he led go-to-market teams at iGoDigital and ExactTarget.

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The 8 Non-Negotiables for a Winning Product Launch

Highspot

It starts with strategic actions, teamwork, and market understanding. Dive into the art of coordinated strategies, discover how hits like the iPhone and Netflix mastered market needs and brand appeal, and use key metrics to elevate your launch. So, how do you ensure your product launch bears fruit?

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