Martech

MARCH 24, 2023

When setting up a new digital asset management (DAM) system, governance is usually toward the bottom of the to-do list and, in some cases, forgotten altogether. Do you need to worry about governance right away, too? Governance touches all those things and more. What is DAM governance? Yes, you do. Multi-task!

Government 117

Government Legal Angle Launch 117

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly. Data privacy: The cornerstone of ethical marketing For years, data privacy has been one of the primary ethical concerns in marketing technology.

Technology 131

Technology Technology Government Legal 131

Salesforce

JULY 28, 2021

Governments worldwide are facing a trust deficit with their constituents. Trust in government is needed to get communities back on track on the heels of the global pandemic. Now, recent research is a good indicator of the way forward for government organizations. The Trust Imperative Report. Read the report.

Government 98

Government Trust Agriculture Appointment 98

Salesforce

OCTOBER 29, 2024

Companies are spending heavily on training LLMs or launching isolated AI Copilot pilots that ultimately go nowhere, missing the bigger picture of what’s truly required for AI success. An ecosystem of innovators But technology alone is not enough. Here’s the truth: an LLM alone is not the answer.

Government 145

Government Engineering Territory Technology 145

Martech

APRIL 11, 2025

If anything, AI will go from the thing everything is talking about to another fundamental technology users expect and probably dont even notice. Journey Governance helps marketing teams work together with the correct permissions and oversight. The first message is AI. Its everywhere, its maturing quickly and its not going to stop.

Territory 104

Territory Government Account management Contact 104

Martech

MAY 14, 2025

Marketing was already a top-five use case for Databricks customers, and today’s launch of its new Data Intelligence for Marketing platform formalizes the company’s efforts to unify marketing data in one place and make it easily accessible. ” And that’s not surprising.

Launch 102

Launch Government Pipeline Campaign 102

Martech

FEBRUARY 20, 2025

Effective AI integration requires structure to align efforts with organizational goals and governance boundaries. Dynamic governance Instead of developing static AI policies lost in the labyrinth of a corporate intranet, establish adaptive governance mechanisms. hours per week per employee!)

Government 83

Government Legal Strategize Campaign 83

Smarter With Gartner

AUGUST 3, 2021

Effective, cross-organizational governance policies can help organizations proactively manage these issues. Governance policies and processes are key to protecting your organization from these risks, and to ensure the longevity of the software products your teams build,” says Anne Thomas , Distinguished VP Analyst, Gartner.

Government 82

Government Legal Represent Finance 82

Martech

JULY 19, 2024

First-generation customer data platforms (CDPs) lacked features like AI and struggled with data governance and with omnichannel applications. Semrush soft launched an enterprise product in October 2023. Where things are going well for Zeta Global There’s a CDP replacement cycle. Certain sectors are bouncing back. AI innovation.

Cross-sell 122

Cross-sell Growth CRM Up-sell 122

Martech

MARCH 31, 2025

They attract funding and generate buzz but quietly disappear when the technology fails to deliver. Some AI products launch without addressing critical ethical and compliance concerns. Demand transparency Be wary of vendors that can’t clearly explain the underlying technology or provide a well-defined use case.

Strategic partnership 104

Strategic partnership Strategize Government Legal 104

Hubspot

NOVEMBER 26, 2019

Technology is becoming more complex and the number of channels has increased, so clients are looking to agency partners to help them navigate the increasingly competitive landscape. What Are Technology Partnerships? Technology partnerships exist to help organizations implement and optimize their technical systems.

Technology 77

Technology Technology Referrals Government 77

Salesforce

SEPTEMBER 17, 2024

Now, every business is looking to incorporate new technology and agents into their operations to optimize work and outcomes. And Salesforce, the #1 AI CRM , is at the forefront of this revolution creating technology that helps you work smarter and connect more deeply with your customers. Get hands-on and study for certification.

Government 130

Government Launch Technology Technology 130

Search Engine Land

NOVEMBER 17, 2023

Mira Murati, OpenAI’s chief technology officer, has been named interim CEO, the company announced. Search marketers were shocked to learn of Altman being forced out of OpenAI, the company behind the extremely popular generative AI tool ChatGPT, which launched less than a year ago on Nov. Sam Altman is no longer CEO of OpenAI.

Government 115

Government Non-Profits Technology Technology 115

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. AI operations (AIOps) refers to the application of artificial intelligence technologies to enhance and optimize business operations and workflows. Governance. The introduction and safe use of AI is the ultimate goal.

Government 123

Government Objectives and Key Results Campaign Legal 123

Salesforce

JULY 18, 2023

The AI boom is here , which means it’s time to see how AI in government can make things run smoother for both organizations and constituents. Public agencies have an opportunity to create awareness around the importance of AI in government. A SAS survey of decision makers from major U.S. A SAS survey of decision makers from major U.S.

Government 52

Government Education Healthcare Technology 52

Martech

APRIL 13, 2023

The company took the AI chat app offline in Italy last month after the government restricted its data processing and launched an investigation into privacy breaches. Longer-term deadlines were also given for age-gating to the app and launching an awareness campaign so Italians know what their rights are. Why we care.

Government 113

Government Launch Campaign Education 113

Hubspot

APRIL 23, 2025

Pro tip: Ive learned that clear governance is everything. Tech companies co-developing a product, then parting ways once its launched. government incentives (e.g., For Rivian, its deep-pocketed support to expand its technology across more vehicles. Who has the final say? How will disputes be handled?

X-functional 57

X-functional Manufacturing Government Non-Profits 57

SaaStr

DECEMBER 22, 2022

That’s why we give boards and leadership teams an elegant solution that simplifies governance. Launched in 2011, today, OnBoard serves as the board intelligence platform for more than 2,000 organizations and their 12,000 boards and committees in 32 countries worldwide.

Government 21

Government Healthcare Pipeline B2B 21

SaaStr

MAY 27, 2025

Incubators and Accelerators Now Account for 24% of All VC Deals The Surprise : Despite being largely overlooked in venture discourse, startup launch programs accounted for nearly a quarter of all US VC deals. They’re not just launching companies they’re democratizing access to venture capital.

Price 66

Price Government Launch Technology 66

Highspot

OCTOBER 17, 2023

Highspot is accelerating the adoption of sales enablement technology by offering new generative AI and analytics capabilities, as well as expanded technology integrations that give customers a unified platform for defining, executing and measuring their strategic growth initiatives. and more have switched to Highspot.

Launch 64

Launch Government Sales Strategize 64

Salesforce

OCTOBER 18, 2024

While some successful small businesses have been launched with a shoestring budget, it’s less stressful if you have a significant financial cushion. Use technology to streamline work, such as project management tools and automation. You can’t control the market, but you can choose your technology and support.

Minimum Viable Product 111

Minimum Viable Product Cross-sell Niche Legal 111

Sales Hacker

DECEMBER 5, 2022

When you perform a gap analysis to align your sales and marketing orgs, you will be evaluating the people, processes, and technology involved in your lead cycle. In particular, you’ll do a gap analysis in each of these five categories: Technology sophistication. Governance. Gap 1: Technology sophistication. Enablement.

Government 122

Government Sales Territory Technology 122

Salesforce

MARCH 25, 2025

Investment in technology and equipment: You’ll get to invest in the right tools , machinery, and artificial intelligence (AI) to streamline operations and enhance product quality while meeting industry standards. You’re unable to invest in modern technology, equipment upgrades, and digital solutions. Tools like the U.S.

Real Estate 90

Real Estate Government Finance Growth 90

Martech

JUNE 20, 2023

I think it’s going to take governance and control.” As long ago as 2017, it launched the Pega “T-Switch,” allowing businesses to dial the level of transparency up and down on a sliding scale for each AI model. For marketing, in its essentially customer-facing role, that level of governance is likely to be high.

Government 113

Government Launch Gaming Follow-up 113

Martech

OCTOBER 18, 2022

She has experience in fintech and gaming technology at PlayStation, Venmo and Uber. This boosted the credibility of cryptocurrency, as well as the underpinning blockchain technology that governs transactions in web3. Here are the steps Adidas has taken so far. Build a metaverse-ready team.

Gaming 142

Gaming Government Pitch Technology 142

A Sales Guy

SEPTEMBER 18, 2017

When the customer says, they are trying to launch a brand new product and need to understand the impact sales and marketing will have on its success. The rep asks why they are launching the new product? And it’s the money question because why they are launching a new product is most likely the key to the sale.

Sell 121

Sell Drivers/motivators Government Launch 121

Smarter With Gartner

JULY 8, 2021

For example, it prompts IT leaders to look beyond just impactful technology trends. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete. The seven key areas are: Technological. The evolution, impact and disruption of technology change.

Drivers/motivators 116

Drivers/motivators Strategize Strategic planning Government 116

SaaStr

NOVEMBER 28, 2022

One strategy for growth is launching new product lines and expanding the prospects who need your services. With a new product launch, you may shift from a flat monthly subscription fee to a consumption-based pricing model. As SaaS businesses expand, we are seeing more technology, business acquisitions, and inorganic growth.

Finance 98

Finance GTM Government Territory 98

Martech

MARCH 27, 2025

… the upshot is that companies will need to treat unstructured data with the same care as structured data applying governance and quality checks because its becoming a critical input. They include: Governance: Both types of data lack of agreed-upon processes and definitions. My reaction was: Oh #@% *! the same care?!

Government 97

Government Legal Contract CRM 97

Salesforce

JUNE 27, 2024

Previously, developers built applications by collecting requirements and writing business logic (the rules and processes that govern how an app operates) to meet those needs. The company wants to launch a new product and needs to develop two new APIs to do so, requiring development time to build and test. AI changes that equation.

CRM 115

CRM Government Technology Technology 115

Martech

NOVEMBER 3, 2021

Processes govern work and ensure consistent outcomes via intake mechanisms, handoffs between teams, approval, and compliance rules. Platforms are the technologies used to power and measure performance. Teams are empowered to quickly make governance choices and platforms are simpler and more streamlined with limited tech debt.

Non-Profits 117

Non-Profits Government Growth Education 117

Martech

MAY 3, 2024

Automated call handling with IVR technology. However, as with many AI-assisted functions, we recommend establishing a thorough review process before launching workflows created with AI. Here’s what we’re covering today for HubSpot’s April 2024 updates: Flexible meeting allocation with weighted rotation option. Open invoice editing.

Service 128

Service E-commerce Strategize Campaign 128

Martech

NOVEMBER 17, 2022

In addition, several HubSpot Payment improvements were rolled out and data governance was improved for better security, compliance and trustworthy reporting. Customer journey analytics launched in beta. Improved governance enhances security, data and reporting.

Government 126

Government Campaign Contact Pipeline 126

Salesforce

APRIL 28, 2025

These interdependent, multi-agent systems will require sophisticated coordination, orchestration, and governance (by humans and AI) that transcends traditional oversight models. The role of humans may evolve to focus on strategic guidance, and ensuring the AI ecosystem serves human needs and goals.

Engineering 109

Engineering Appointment Strategize Government 109

SaaStr

APRIL 9, 2024

With long-term success comes some approach towards governance, which includes data and AI governance. At IBM, they launched Watson X, their approach to an AI and data platform mainly focused on B2B. How does this AI come to the decisions that it did? It will only get better with time and is an area seeing tremendous growth.

Product 118

Product Government Healthcare Growth 118

Martech

NOVEMBER 5, 2021

Compliance and governance are also harder to enforce across a more distributed workforce. Operating with efficiency and proficiency, this centralized model can unlock additional platform capability or help enforce governance by more easily enabling checks and balances; it enables more sophisticated programs to capture.

Process 127

Process Government Growth Niche 127

Smarter With Gartner

AUGUST 16, 2021

Here are three critical cloud-adoption disciplines CIOs can master to scale cloud as an innovation platform for digital initiatives — and even launch new business models. It is imperative that CIOs balance the risks against the rewards of multicloud via strong decision governance and exploration of the emerging potential of distributed cloud.

Government 91

Government Strategize Technology Technology 91