Martech

APRIL 14, 2025

Team Expected use cases Unexpected use cases Marketing management Clear alignment with management and data use cases such as dashboards, data integration and sourcing matching their strategic and oversight role. Management use aligns with meeting notes, playbooks and coordination. Low in sales and commerce. Marketing managers.

Territory 87

Territory Government Legal A/B testing 87

SaaStr

JULY 5, 2025

Go Ultra-Vertical When Everyone Says Go Horizontal – The Strategic Why The Contrarian Mindset Peter’s origin story: “I never liked to follow the herd. ” This contrarian nature became Veeva’s strategic advantage. I literally told my parents in first grade ‘I don’t want to learn how to read.

E-commerce 94

E-commerce Price Pharmaceutical CRM 94

Salesforce

JANUARY 13, 2025

Salesforce research also indicates that 80% of business leaders consider data essential in decision-making, positioning it as a critical driver in strategic choices. Establish a data governance framework Like any successful project, enhancing data quality starts with a well-structured plan.

Government 52

Government Objectives and Key Results Drivers/motivators Legal 52

Martech

FEBRUARY 20, 2025

Effective AI integration requires structure to align efforts with organizational goals and governance boundaries. Dynamic governance Instead of developing static AI policies lost in the labyrinth of a corporate intranet, establish adaptive governance mechanisms.

Government 79

Government Legal Strategize Campaign 79

Martech

JULY 11, 2025

That is where the promise of AI meets the reality of event marketing. Her early exposure to neural networks and LLMs shaped her technical fluency and strategic marketing approach and she shares her expertise generously, from LinkedIn conversations to podcast interviews. The valuable content you created is already gathering dust.

Territory 72

Territory Government Pipeline Pitch 72

Highspot

JULY 7, 2025

To meet rising buyer expectations and achieve predictable revenue growth, you need a smarter approach to ABS—starting with a revamped go-to-market (GTM) technology stack. For instance, Highspot’s AI-powered meeting intelligence enables smarter coaching to individual reps.

Sell 52

Sell GTM Objectives and Key Results Cross-sell 52

PandaDoc

JUNE 26, 2025

” – Will O’Neil, Head of IT & Strategic Enablement at Nomad Ready to streamline your sales process and close deals faster? Use of PandaDoc services are governed by our Terms of Use and Privacy Policy. “PandaDoc’s HubSpot integration is second to none in comparison to competitors. See how PandaDoc can work for you.

CRM 52

CRM Legal Sales Price 52

Salesforce

OCTOBER 29, 2024

Some neighborhoods, government buildings, or private properties prohibit door-to-door sales. Be strategic about when you approach a home or business. This information, housed in your CRM , can be used to develop or improve products that better meet customer needs. What are the laws regarding D2D in this area? Is anyone at home?

Objectives and Key Results 52

Objectives and Key Results Territory E-commerce Pitch 52

Hubspot

JANUARY 14, 2025

Just know that regardless of what real estate lane you choose to niche in, careful planning and strategic decision-making are non-negotiables. Get out there, build a network, meet people! Its inherently dynamic, influenced by consumer preferences and the fluctuating economy, and factors such as government policies.

Real Estate 64

Real Estate Non-Profits Strategic planning Education 64

Salesforce

MAY 20, 2025

Its so nuanced that it borders on impossible – to build an international email program that can meet every regional demand when you factor in cost, time to build, and compliance. Indonesia Requires certain public sector and strategic electronic data to be stored domestically. Generally limits use of international cloud services.

Campaign 72

Campaign Legal Territory Government 72

Martech

JULY 10, 2025

But what we mean is: we’re doing what we’ve always done, or what everyone else is doing or what feels safe in a meeting. In a meeting, saying “We should do more paid social, that always works for us” earns nods. They are accountability gaps masquerading as strategic certainty. Email: See terms.

GTM 60

GTM Finance Drivers/motivators Government 60

Martech

OCTOBER 31, 2024

Brands must meet these expectations if they want to stay relevant and drive meaningful engagement. Knowing what your audience is searching for allows you to create content that meets their needs in the right place at the right time — whether it’s educational articles, how-to guides or videos and infographics.

Government 120

Government Trust Education Strategize 120

Highspot

APRIL 14, 2025

To ensure your learning material stays top of mind for reps, govern it regularly and update it as needed. With Scorecards , you can track onboarding performance and connect it to real sales behaviors like content usage, course completion, Digital Room creation, and meeting execution.

High impact 52

High impact Government Quota Strategize 52

PandaDoc

MARCH 25, 2025

This stage can involve multiple meetings and additional stakeholders. With longer sales cycles, multiple decision-makers, and higher stakes, these deals demand a strategic combination of deep buyer understanding, skilled communication, and the right technology to drive success.

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

PandaDoc

JUNE 16, 2025

When these deals are poorly structured, or when compensation plans are unclear, reps may have a hard time meeting their goals or maxing out their plan. OTE stands for on-target earnings and represents the total compensation a salesperson can expect to earn if they meet 100% of their quota. What is OTE in sales?

Commission 52

Commission Quota Represent Sales 52

Sales Hacker

NOVEMBER 22, 2024

This is due to the fact that enablement spans a vast spectrum — from content and training to strategic adoption of tools like AI. Governance matters : Form committees to evaluate AI tools and create clear guidelines for their use. Defining sales enablement in 2025 Sales enablement remains a somewhat ambiguous concept.

GTM 106

GTM Sales Represent Government 106

Salesforce

NOVEMBER 12, 2024

will continue to be supported since it meets the requirement for Perfect Forward Secrecy (PFS). For details, see the Supported Cipher and TLS versions for Government Cloud article. Starting May 1, 2025 , Salesforce will no longer support RSA key exchanges for all incoming TLS connections.

Transportation 52

Transportation Networking Government User Experience 52

Sales Hacker

MARCH 4, 2025

To flip our [00:15:00] resources to the SLG motion and let’s get a, uh, strategic AE on this one. I think Calendly, it’s one of those blessings and a curse where you can sell into all different parts of the organization, really, like everyone has meetings, everyone needs to schedule their, their day in their life.

GTM 74

GTM X-functional Start-ups Campaign 74

Martech

JULY 1, 2025

Instead of the usual planning meeting, invite a representative from sales leadership, a product manager and a customer success manager to a dedicated “Campaign Kick-off and Alignment Workshop.” Marketing’s role is to provide strategic oversight, editing and distribution of that content.

Objectives and Key Results 94

Objectives and Key Results Campaign Government SQL 94

Highspot

JULY 9, 2025

In manufacturing, where proprietary specs, buyer conversations, and sensitive customer data are involved, data governance is non-negotiable. That’s why centralized platforms like Highspot are designed to meet SOC 2 Type II, ISO 27001, and GDPR standards. Of course, all of this hinges on trust.

Manufacturing 40

Manufacturing GTM Objectives and Key Results Sales 40

SaaStr

JUNE 29, 2025

The Commercial Breakthrough For years, Palantir was primarily a government contractor. Government Can Be a Feature, Not a Bug Palantir’s deep government relationships initially seemed like a limiting factor for commercial growth. The AI wave finally cracked the commercial market wide open. Is This Reacceleration Unique?

Growth 104

Growth Government Represent Networking 104

Sales Hacker

MARCH 25, 2025

You have 500 seats, scrap that, just use us every time you book a meeting or you do X, Y, Z. So they like to build an agent that sees who’s accepted the meeting invite. And then once it says, okay, who’s arriving for this meeting, places an order with a pizza chain for the pizza to arrive 15 minutes beforehand.

GTM 67

GTM X-functional Start-ups Relationship building 67

Hubspot

JANUARY 3, 2025

Pro tip: Look into government grants for small business owners. Additionally, I made it a point to personally meet with clients, ensuring that they felt valued and understood," Stevens says. Great upskilling areas include leadership, digital marketing, sales, data analysis, financial management, strategic planning, and tech skills.

Networking 36

Networking Finance Non-Profits Referrals 36

Salesforce

OCTOBER 29, 2024

Get the free report What Crestron does At Crestron , we manufacture technology that provides a seamlessly integrated experience for our customers when they host meetings from their offices or homes. Strategic roadmap. Our customer support and technical support teams are paramount to our success. Integrations. Customer experience.

Service 69

Service Customers X-functional Pharmaceutical 69

Martech

NOVEMBER 21, 2024

Ensuring leadership is supportive and strategically involved is central to passing a readiness assessment for AI integration. AI requires resources and a shift in the organization’s strategic focus. Tactical tip : Conduct a leadership survey or hold focused meetings to ensure alignment.

Government 66

Government Strategic partnership Consult Strategize 66

Salesforce

OCTOBER 29, 2024

The data governance problem Traditional databases store data with structured schemas, allowing for clear permissions, visibility, and consistent data recall. This transformation creates a governance nightmare, making it nearly impossible to enforce granular permissions or extract specific information once learned by an LLM.

Government 145

Government Engineering Territory Technology 145

PandaDoc

NOVEMBER 13, 2024

Pricing analytics uses data to provide insights into customer behavior, market trends, and competitor strategies — ultimately helping businesses set prices that maximize revenue and meet customer expectations. “It’s not just a matter of setting prices high or low; it’s about finding that sweet spot where demand meets profitability.”

Price 52

Price Legal Retail Strategize 52

Sales Hacker

FEBRUARY 11, 2025

I would challenge them and the thought experiment I would have them [00:06:00] play is like, I want you to come so prepared to this meeting that. Scott, these people had to give money back to the government. And then are, this is amazing strategic intent. Um, we, Oh, here’s, we can even flag project at risk of delay.

GTM 83

GTM Pitch Up-sell Contact 83

Sales Hacker

FEBRUARY 14, 2025

I compare this to a Strategic Account Executive at a tech company: They will often connect with other Strategic AEs at non-competing companies with an overlapping ICP. We tried it all: Buying a sales engagement platform and testing different messaging to book meetings. Now comes the hard part getting in front of them.

GTM 77

GTM Sell Pipeline Networking 77

Sales Hacker

JUNE 27, 2025

AI startups are hitting ARR quicker than ever before, with some achieving $5M ARR in nearly half the time it took SaaS peers – 24 months vs. 37 months.

GTM 91

GTM Legal Trust B2C 91

Salesforce

MAY 6, 2025

This governing board can oversee your companys AI usage, develop a strategic vision, reduce risks, and guarantee that the technology is used in an ethical way. Master AI governance basics Learn everything you need to know about the policies, processes, and best practices that help businesses use their AI in a responsible way.

Government 123

Government Legal Finance Territory 123

Highspot

JULY 15, 2025

You need the right tools to meet customers where they are. Since most healthcare professionals also have limited time and prefer either completely virtual or hybrid meetings, you need to align your engagement strategy to match. Structured content governance is the foundation of any high-performing MedTech sales strategy.

Healthcare 52

Healthcare Customers GTM Hospitality 52

Hubspot

APRIL 1, 2025

Before you start Googling: No, AI agents arent secret spies fueled by mysterious government schemes. They check availability, avoid conflicts, and send invites before you even remember the meeting exists. It could also automatically schedule follow-up meetings after a sales call and blocks focus time for important tasks.

CRM 36

CRM Follow-up Clients High impact 36

Martech

JUNE 23, 2025

Picture your last board meeting: the CEO asks about your AI strategy. The breakdown isn’t technical; it’s strategic, stemming from weak alignment across the organization. Without guardrails and governance, enterprise AI isn’t a strategic asset — it’s a legal and operational disaster waiting to happen.

Objectives and Key Results 76

Objectives and Key Results Government Legal Strategize 76

SaaStr

JULY 6, 2025

This strategic focus proved prescient as the fund launched just as the generative AI boom was beginning to reshape entire industries. Meeting Intelligence: Granola Granola tackles the massive market opportunity in meeting productivity and transcription. billion fund deployed, NFDG has achieved remarkable capital efficiency.

Represent 125

Represent Launch Technology Technology 125

Heinz Marketing

DECEMBER 20, 2024

Overreliance on Tools Without Strategy Problem: Companies invest heavily in marketing technology but fail to use it effectively due to lack of strategic direction. Clear Governance Define roles and responsibilities for key stakeholders involved in the GTM process. The Result Lead-to-customer conversion rates increased.

GTM 98

GTM Go To Market Objectives and Key Results Campaign 98

Salesforce

OCTOBER 18, 2024

To find information about local laws for small businesses, you can start by visiting your city or county’s official government website. You target certain kinds of customers with specialized products or services that meet specific needs — things that larger companies have overlooked. Do you go local or virtual?

Minimum Viable Product 111

Minimum Viable Product Cross-sell Niche Legal 111