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How to navigate the shift from Product-Led Growth to Enterprise

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Every great Product-Led Growth (PLG) company eventually faces a crossroads: When and how to introduce a Sales-Led Growth (SLG) motion. PLG and SLG arent competitors, theyre partners in growth.

Growth 76
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The Early Days: How Veeva Hit $100m ARR With Just $3m Raised — And a Deep Vertical Focus

SaaStr

at IPO 1,432+ customers paying average of $1.75M annually 7,291 employees – from 650 at IPO 20%+ growth at massive scale, highly profitable Dominant market position : 80%+ market share in life sciences CRM This represents a 29.8% revenue growth year-over-year 2013 IPO : $129.5M market cap – up from $2.4B net income, 111.5%

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The Sales Manager’s Guide to Salesforce Automation

Veloxy

Automation saves time, and increases data accuracy, sales productivity, and revenue growth. Salesforce Drives Exponential Growth—In Theory Salesforce gives companies the potential for exponential growth. Yet, hospitals that use automatic data capture to generate health records cut error rates in half. It saves lives.

Territory 342
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How to Scale a SaaS business: 5 Growth Tips with Jason Lemkin + Algolia

SaaStr

While some of it was familiar territory, I thought it was a pretty fun discussion with a different perspective in many cases than we’ve touched on before. Jason identifies product/market fit (PMF) as the stage where a startup that has struggled to get customers suddenly sees growth but they don’t know why.

Growth 125
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Cost of Living in the Business Innovation Capitals of the U.S.

Sales Pop!

Companies like BayCare Health System, Tampa General Hospital, and HCA West Florida make up a large portion of Tampa’s job market. Arizona is a state that has seen enormous growth in the past decade, with residents of Washington, California, Oregon, and Nevada moving to the area for increased job opportunities and a lower cost of living.

Gambling 130
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How unifying customer profiles is paying off for this iconic travel brand

Martech

Swiftcurrent Lake in the Many Glacier region at Glacier National Park. Xanterra Travel Company owns an extremely unique and diverse collection of travel and hospitality brands that all share a common mission — to provide travelers with unforgettable experiences. It was new territory for us.”. Image provided by Xanterra.

Territory 107
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How is marketing operations evolving?

Martech

This means every business line or region might use, for example, the same outbound marketing platform, but deploy campaigns locally. For some this was the only way to scale during a period of intense growth in digital customer touches. Excerpt of a martech org chart from a global hospitality firm. Source: RSG.