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Product-Led Growth: The Strategy Everyone Is Watching

Heinz Marketing

Content marketing has defined the last two decades, but there’s a go-to-market strategy that’s been capturing lots of attention — product-led growth. As a growth strategy, product-led growth removes the traditional sales cycle and, instead, lets the product sell itself. Product-led growth isn’t for every technology company.

Growth 119
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3 Ways to Build Customer Loyalty in the First 3 Months

Sales Hacker

External to the product While intrinsic product value is crucial, adding external value enhances customer loyalty. Making Proactive Introductions: Connecting with Relevance: Leverage your network to make meaningful introductions, showcasing your commitment to their success. Growth Engineer at Coast – more details here.

Intrinsic 122
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How advertisers can take the lead in reducing carbon emissions

Martech

With digital advertising’s growth powering everything from connected TV platforms, retail media and outdoor advertising, the carbon cost of online advertising has become impossible to ignore. . Use Wi-Fi instead of mobile networks. Mobile networks emit around six times more GHG than Wi-Fi. Digital initiatives account for 3.5%

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Doubling Down: Nina Achadijian, Partner at Index Ventures

SaaStr

We invest across all stages — seed, early venture, and growth, with a primary focus on early-stage. Many founders hit the brakes on growth to pivot towards profitability when in reality, the right combination is aiming for durable growth with a profitable business model. And how big is your current fund?

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7 Ways Salespeople Can Avoid Burnout During Q4

Hubspot

I truly seek to help my partners, customers, and network to PIF: Pay it forward. There are some aspects to what I do that have more residual intrinsic value than money can ever buy, like mentoring wonderful people. Approach your life and your role with a growth mindset, and success will follow. 4) Practice altruism. 5) Passion.

Intrinsic 101
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6 Things No One Tells You about Raising a Seed Round with Tapestry VC, Cocoa, Frontline Ventures, and Cavalry Ventures (Video)

SaaStr

Chambers believes that founders should also understand that alignment and cohesive vision should be top-of-mind for the investor and the founder: “Are you up for what this journey in my mind is going to look like, which means building something super high-growth at a pace which is actually quite relentless…it’s almost a mentality check-in.”. #2

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How to Sell Better: Lesson 6 – Use The CRM

A Sales Guy

My job was to cold call businesses around the city to highlight the value of a chamber membership to their business and business growth. What’s most notable about this, is because everyone’s CRM resided on their computer, there was no “network, ” and each one was custom made, management never saw our CRM.

CRM 125