Martech

SEPTEMBER 14, 2023

Reducing marketing budgets while facing business headwinds debilitates revenue goals and depresses network effects. The decision can create significant downward bottom-line margin pressures rather than fuelling recovery and growth. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

GTM 111

GTM Market share Growth Technology 111

Search Engine Land

OCTOBER 16, 2023

17 – including the first winner of our all-new category, Best use of AI technology in search marketing. Meet Search Engine Land 2023 award winners at SMX Next We will be inviting some of the winners of this year’s awards to join us on Day 1 of SMX Next (Nov.

Engineering 135

Engineering Non-Profits A/B testing Growth 135

Highspot

OCTOBER 17, 2023

in 2022, after growth of 19.7% in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. Advise: Easily assess seller skills, delivery and readiness at scale with analysis of real-world sales meetings. Businesses worldwide are prioritizing sales productivity, driving investment in sales enablement.

Launch 64

Launch Government Strategize Sales 64

SaaStr

NOVEMBER 30, 2023

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. According to ICONIQ’s data, many successful companies hit a growth plateau at around $15M ARR.

Go To Market 89

Go To Market GTM Cross-sell Growth 89

The 5% Institute

AUGUST 1, 2023

Business development is a vital process that drives the growth and expansion of an organization. It encompasses a wide range of activities aimed at identifying and creating opportunities for sustainable business growth. Customer Acquisition Costs Acquiring new customers can be costly, especially in competitive markets.

Strategic partnership 52

Strategic partnership E-commerce Healthcare Objectives and Key Results 52

SaaStr

AUGUST 19, 2020

Public SaaS companies are now worth more than $1 trillion collectively , and Apple alone $2 trillion: With those massive valuations generally come insane expectations of growth, not just for now, but for a decade to come. The fastest fix perhaps if you’re worried about meeting those expectations? You buy that growth.

Growth 106

Growth Price Market share Meeting 106

Search Engine Land

OCTOBER 17, 2023

Consider a blog on why {client} customer service is key to their growth. Reddit If you’re a challenger brand trying to take market share from a bigger fish, you may find that the brand itself has its own subreddit (as in this NerdWallet example ). Poor customer service? Missing a key feature that users are craving?

Angle 122

Angle Strategize Strategic planning Territory 122

The 5% Institute

MAY 22, 2023

In today’s competitive business landscape, setting and achieving sales targets play a pivotal role in driving growth and ensuring the success of organizations. These goals can include increasing market share, entering new markets, launching new products, or improving customer retention.

Profit margin 52

Profit margin Non-Profits Objectives and Key Results E-commerce 52

Search Engine Land

NOVEMBER 30, 2023

Poor campaign performance (not meeting client goals/expectations). They think they are hitting goals and delivering, but they may not understand what the decision-makers really care about – whether it’s growth, increased profit, market share, etc. Not delivering on these will result in poor client retention.

Clients 103

Clients Drivers/motivators Education Campaign 103

SaaStr

APRIL 3, 2021

Well, your growth or lack thereof of market share is the #1 sign of potential decay in your product. And a few related points: Comparing your growth directly to your competitors keeps it honest. You can’t blame it on market changes. Knowing your relative growth rates challenges you to do … better.

Growth 79

Growth Education Meeting Market share 79

SaaStr

AUGUST 13, 2023

The best veteran CEOs go out and meet their top competitors all the time. Don’t blame the market. Even if everyone is OK with the absolute growth rate. If you are clearly #1 in the space with 70%+ market share, then sure, block the competition if you want. You never know where it could go. Avoid a big conflict?

Niche 79

Niche Growth Pitch Market share 79

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7% in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Search Engine Land

MARCH 15, 2023

Search in Pics: Android totem poles, Google’s book tree & printed faces on lattes 2018: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. ” Adscape was an in-game advertising company.

Launch 93

Launch Engineering Gaming Territory 93

Heinz Marketing

MARCH 27, 2020

It’s about market share, not even lifetime value (at least not immediately). If you’re a marketer, it’s important to be really clear which stage of company you’re working for. Because if you’re working for a growth-phase company, especially one backed by private equity, you’d do well to get very familiar with EBITDA.

B2B 97

B2B Growth Gaming Market share 97

SaaStr

OCTOBER 7, 2022

Other companies started looking up to Zoom to achieve similar growth rates, which was a false assumption. VCs and investors are still adjusting to the market. This has resulted in investors telling founders what they think founders want to hear instead of the hard truth necessary for successful growth.

Construction 79

Construction Growth Niche Meeting 79

ConversionXL

SEPTEMBER 10, 2021

Market maturity: Conversely, competitors are investing in a new featureset and thus, they’ve become table stakes. Market share: You may already be a category leader, and growth requires you to expand into new verticals. Can you realistically expect the ROI to lead to compound growth?

Technology 96

Technology Technology Launch Transportation 96

SaaStr

DECEMBER 29, 2022

Shopify is seeing higher e-commerce growth at the end of 2022 than earlier, Healthcare has seen no real downturn or impacts. Don’t settle less growth that Your NRR + 20%. Do real board meetings every 8-10 weeks. At least take market share. If things are tougher for you, well they can’t be tougher everywhere.

E-commerce 88

E-commerce Healthcare Launch Promote 88

ConversionXL

NOVEMBER 23, 2022

Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Salesforce, for example, increased its revenue market share to 18.4%

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

SaaStr

FEBRUARY 1, 2024

As companies scale, they evolve, so how should marketing evolve accordingly to add maximum value? Kady Srinivasan , CMO of Lightspeed Commerce, has been through every stage of marketing growth at companies like DropBox, Owlet, Klaviyo, and now Lightspeed Commerce. What are the current growth levers that can scale?

GTM 74

GTM Growth Education Strategic planning 74

Highspot

FEBRUARY 25, 2024

Read on for practical tips to supercharge your sales ops and turn obstacles into opportunities for revenue growth. Lack of Visibility Into Sales Metrics Without real-time, accurate sales metrics , decision-making is guesswork that hinders growth.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Sales Strategize 52

Veloxy

MAY 24, 2023

Mastering sales velocity is essentail for driving revenue growth in today’s competitive business landscape. It provides valuable insights into the health and effectiveness of your sales process, allowing you to identify areas for improvement and drive revenue growth. What is it?

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

The 5% Institute

AUGUST 15, 2023

In today’s competitive business landscape, having a well-defined sales and marketing strategy is essential for the success and growth of any organization. Understanding Your Target Audience To effectively market your products or services, you must have a deep understanding of your target audience.

Objectives and Key Results 52

Objectives and Key Results A/B testing Strategic planning Sales 52

Martech

OCTOBER 14, 2022

But most often, they’re more interested in being part of a bigger solution, like go-to-market planning and execution that achieves your business growth plan. Responsibilities of a chief marketing officer. Regardless if they focus on products or services, they: Take specific actions to drive growth. Growth driver.

Non-Profits 110

Non-Profits E-commerce Strategize Consult 110

SaaStr

MAY 10, 2022

Recovery from COVID has taught us that adapting and learning how to thrive in new ways in the face of change, whether good or bad, can lead to exponential growth. . Put your employees and customers first by pivoting to meet their needs through innovative solutions. Discover opportunities. Remote work presented another opportunity.

Presentation 77

Presentation Growth Meeting Product 77

The 5% Institute

MAY 10, 2023

The ultimate goal of sales management is to increase revenue and drive growth. Enhance brand recognition: Create a positive brand image through effective communication and marketing strategies. Drive growth: Sales management can help businesses expand their customer base and increase market share.

E-commerce 52

E-commerce Lead generation Cold Call Sales 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Pointclear

AUGUST 30, 2012

2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. Click to start video at this point — Asked about what has or hasn’t surprised him in marketing and sales this year, Craig says he’s seen some great developments. I live in the marketing side, so I talk to these marketers. It’s hard.”.

Growth 74

Growth B2B Start-ups Up-sell 74

Hubspot

DECEMBER 2, 2020

Consider, for instance, the supreme importance of having a boss who doesn't cry or yell every time a meeting doesn't go her way. At Driven to Succeed, we offer online Community Dialogues, where we uncover deep insights around brand perceptions and opportunities for growth. How can emotional intelligence impact a business' bottom line?

Relationship Management 99

Relationship Management Market share Growth Consult 99

Hubspot

NOVEMBER 19, 2020

In this article, we'll explain what market development is and how you can employ it to increase sales and grow your business. What is market development? Market development is the expansion of your total addressable market (TAM) and how much market share you can expect to claim. Increase revenue by 100%.

Drivers/motivators 101

Drivers/motivators Territory Growth Launch 101

ConversionXL

OCTOBER 7, 2021

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. However, the shape of the curve—the length of the arc and the speed of the decline—is also determined by how you market that product at each stage of its life. Growth will come mostly through word-of-mouth.

Product 142

Product Minimum Viable Product Price Launch 142

Lead Fuze

OCTOBER 4, 2023

But what if we told you there’s more than meets the eye with b2b ai? What if it could also help sales teams enhance their sales process or aid marketers struggling with content creation by offering unique insights into buying behavior? This shift not only enhances customer experience but also drives revenue growth.

Technology 52

Technology Technology B2B Lead generation 52

Search Engine Land

OCTOBER 10, 2023

Market share – splitting by digital and non-digital. Demand growth rate. Annual growth trends. By seamlessly optimizing for search, integrating online and offline channels and leveraging data-driven insights, enterprise brands can meet their customers where they are and provide a seamless, personalized experience.

Objectives and Key Results 108

Objectives and Key Results X-functional Intrinsic Construction 108

SaaStr

JANUARY 17, 2021

E.g., “Well, MaestroQA is at $5m ARR and has grown 14.20309% a month for the past 5 months and is completely changing the way a $50 billion market does …” [numbers not actual, just for the sample anecdote]. But if you are the #1 or #2 by market share, competition can slow you, but it doesn’t stall you out.

Legal 145

Legal Growth Start-ups Up-sell 145

Search Engine Land

JULY 13, 2023

Perspectives” SEO is going to be a huge growth opportunity. It's a growth mindset. The thing is, no one is going to give us this extra market share. If you’re interested in meeting this demand head on, you must boost your skills. In practical terms, your work is now a lot sexier. So, OSO is more of a mindset.

Start-ups 97

Start-ups Engineering Growth Follow-up 97

Search Engine Land

MARCH 9, 2023

Search in Pics: Android ice sculpture, AMP team & cloud balloons 2017: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. 2010: A short but well-done video on how much Google knows about us, possibly implying that Google owns its users.

E-commerce 94

E-commerce Territory Engineering Networking 94

The 5% Institute

JULY 4, 2023

It is a measure of how well a company performs in terms of meeting or surpassing its sales objectives. Sales attainment encompasses various aspects, including revenue generation, customer acquisition, and market share expansion. How can social media platforms contribute to sales growth?

Objectives and Key Results 52

Objectives and Key Results Customer Relationship Management Technique Drivers/motivators 52