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Measuring marketing’s impact: From metrics to growth

Martech

While revenue growth is prime currency, there’s a deeper truth. That’s the “secret” for sustainable growth, not a fleeting sales spike. Through clear communication, marketing ensures the product features land as promised, maximizing its value.” Accelerate revenue growth. The challenge doesn’t stop there.

Growth 121
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Why account-based expansion is B2B’s next growth lever

Martech

Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs. Here’s why it’s time to rethink your approach to growth. However, if your GTM isn’t optimized, that 40% can drive growth or become a costly obstacle.

Growth 136
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How marketing leaders can transform marketing from a support function to a growth driver

Martech

He emphasized the importance of stepping into a role that aligns with the organization’s growth and profitability objectives. In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. Instead, it should be positioned as a strategic driver of growth and long-term value.

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How to align teams early with a strategic event workshop

Martech

Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. Dig deeper: Beyond attendance: Unlocking B2B growth with event-led strategies Email: Business email address Sign me up! The post How to align teams early with a strategic event workshop appeared first on MarTech.

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How to make the jump from product-market fit to platform-market fit

Martech

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Product-market fit. “We need a scalable platform.

GTM 112
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How marketing fuels the shift from problem-market fit to product-market fit

Martech

Marketing must drive the transition from problem-market fit to product-market fit. Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. Understanding product-market fit Product-market fit occurs when a product meets the needs of a specific market and is widely accepted.

GTM 102
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Top 27 Small Business Tools to Boost Productivity

Salesforce

And there’s a tool for almost everything you can think of — from project management and productivity to data analytics and accounting. Some small business tools can significantly boost productivity by streamlining daily operations. Automation is one key advantage of AI-powered tools. Back to top.)

Product 89