SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

Go To Market 106

Go To Market Growth GTM Product 106

SaaStr

JANUARY 24, 2023

In this session of SaaStr Workshop Wednesdays, the Managing Director & Head of Growth Equity at OMERS Growth Equity, Mark Shulgan, shares advice for focusing on the fundamentals and keeping profitability at the forefront. Sign up for free. SaaStr Workshop Wednesdays are LIVE every Wednesday.

Growth 91

Growth Up-sell Start-ups Price 91

Cerebral Selling

DECEMBER 2, 2022

And if you want to build an organization optimized for rapid growth, that culture needs to be visible, repeatable, and pervasive. In an article for TechCrunch he talked about the importance of culture with respect to growth stating: “I used to think corporate culture didn’t matter. Culture Eats Adversity for Breakfast.

Growth 130

Growth Teamwork Sales Meeting 130

Salesforce

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? The product’s benefits, capabilities, and performance do much of the selling and persuading. Watch & learn What is product-led growth?

Growth 98

Growth Product Customers B2B 98

Lead Fuze

JULY 22, 2021

Learn From the Experts: Noah Kagan and Gael Breton Shares 18 Growth Hacking Techniques for Your New Product Launch Marketing Plan. You can catch up on current events, listen to some awesome tips, or (my favorite) learn some growth hacking techniques you can apply in your business. If you sell services directly on your website.

Technique 98

Technique Growth Launch Pitch 98

Heinz Marketing

JANUARY 7, 2022

Content marketing has defined the last two decades, but there’s a go-to-market strategy that’s been capturing lots of attention — product-led growth. As a growth strategy, product-led growth removes the traditional sales cycle and, instead, lets the product sell itself. What percentage of users make it past onboarding?

Growth 112

Growth Product Intrinsic Referrals 112

SaaStr

NOVEMBER 22, 2021

At the heart of product-led growth is the user. And in this podcast, Olivia Nottebohm, CRO of Notion ($10B valuation), will delve into the more complex aspects of product-led growth, and why they’re essential for building a successful business that will thrive for years to come. So growth is a really important topic.

Growth 113

Growth Product B2C Consult 113

Sales Hacker

NOVEMBER 14, 2023

He was one of the first few reps hired at Yammer to sell into the Fortune 500, responsible for closing some of their largest, 7-figure contracts. Prior to Klaviyo, Sean served in enterprise sales roles at Localytics, Yammer (acquired by Microsoft for $1.2B) and SuccessFactors (IPO & acquisition by SAP for $3.4B).

GTM 90

GTM Growth Referrals Contract 90

Martech

MARCH 10, 2022

E-commerce has been on the rise for years but has had explosive growth during the pandemic. Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. Inbound marketing is about building value and trust, NOT about selling.?. ?Content

E-commerce 103

E-commerce Growth Cross-sell Objectives and Key Results 103

Search Engine Land

JUNE 28, 2023

Buying links is considered spam, consequently reducing your brand’s trust and credibility, and possibly putting you up as a manual penalty case from Google. Use a tool like SparkToro as a starting point to do your own research, and then build from there. You’re now selling to a warm audience, not cold.

Growth 97

Growth Niche Trust Pitch 97

SaaStr

JANUARY 5, 2022

Since then, their growth has been impressive, but it hasn’t always been steady. Especially with the coronavirus pandemic, Box—like many other SaaS companies—saw a decline in growth year over year. But this year, they’ve had three consecutive quarters of growth. How did they turn their growth rates around? Key takeaways.

Growth 106

Growth Contract Up-sell Product 106

Sales Hacker

DECEMBER 20, 2022

Join us for a playful conversation about a wild guy who took a wild ride to become wildly successful at selling tickets. If you missed episode 224, check it out here: Building Meaningful Connections with Co-Selling with Alex Buckles. He gets up at 5 am every morning, which is insanity. It was impossible for me to get started.

Growth 75

Growth Up-sell Start-ups Follow-up 75

Veloxy

JANUARY 2, 2024

As a sales leader, your efforts directly impact the company’s stability and growth. While you may want your sales team to focus on selling, they also spend much time on administrative tasks. In doing so, you can give your reps more time to sell while helping them reach more qualified leads.

Product 246

Product Territory Objectives and Key Results Sales 246

SaaStr

MARCH 5, 2022

Starting with his time as an investment banker and later working in SaaS, Yancey Spruill, CEO at DigitalOcean , watched venture capitalists invest in seemingly strong companies, only to sell them off. What did it take for the VCs to throw their hands up in surrender — and what can be done to prevent this from happening?

Growth 103

Growth Start-ups Drivers/motivators Up-sell 103

Heinz Marketing

JUNE 21, 2022

And when a company steps up to create an active community, it signals that they value their audience’s experience beyond the product or service they offer. You just need the right levers in place to fuel community-led growth. 4 Ways to Trigger Community-Led Growth. Remember when Facebook started?

Growth 106

Growth Promote Referrals B2B 106

Salesforce

JUNE 2, 2022

People often ask me how Salesforce drives revenue growth the way we do. Salesforce’s revenue has been on a firm upward trajectory for years, and every year we see terrific growth. This keeps our focus on continued growth. Sales managers need to review every opportunity so the data rolls up correctly in the platform.

Pipeline 98

Pipeline Engineering Growth Territory 98

SaaStr

OCTOBER 20, 2023

How Did We Get Here — OpenAI OpenAI started as a research lab in 2015. From there, the pace picked up rapidly. From there, the pace picked up even more, releasing ChatGPT, Whisper, and GPT4, the state-of-the-art seminal model. It wasn’t a very scalable model, and they ran out of man-hours and services to sell.

Growth 97

Growth Launch Territory Legal 97

Veloxy

FEBRUARY 15, 2024

Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game. Expect actionable insights, cutting-edge strategies, and insider knowledge to keep you engaged and selling smarter—all without the fluff.

Gaming 233

Gaming Sell GTM Technique 233

SaaStr

OCTOBER 11, 2023

Eran Zimman, monday.com’s co-founder and co-CEO, shares his secrets to scaling and growth in an unpredictable market. monday hasn’t missed a beat, but before we dive into their secrets, let’s first learn where it all started and what they do today. Automation was a huge driver of growth, and not many customers asked for it.

Growth 65

Growth Non-Profits Drivers/motivators Construction 65

Partners in Excellence

MARCH 1, 2022

Ask any sales leaders, particularly those in SaaS based sales approaches, retention and growth in current customers is critical. We have all sorts of metrics focused on the issues of customer retention and growth. Many sales leaders would state, retention and growth is the most critical thing to sales success.

Growth 67

Growth Start-ups Customers Up-sell 67

ConversionXL

MARCH 19, 2020

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. Yet in expansionary periods, successful leaders spent significantly less on [selling, general, and administrative costs] than did their former peers. It’s made up mostly of wealthy consumers. Tim Stewart, trsdigital.

Growth 121

Growth Non-Profits Price Promote 121

Lead Fuze

DECEMBER 5, 2023

When you start using AI, it’s like having an extra set of eyes that can spot opportunities for growth. You’ll be amazed at how quickly your organic traffic numbers can shoot up when you’re delivering the kind of value users really need. key gaps in your content strategy.

Growth 52

Growth Strategic planning Strategize Objectives and Key Results 52

SaaStr

OCTOBER 24, 2022

So selling, marketing and supporting them should be different too. As an API-first company, WorkOS focuses on selling primarily to developers. What’s Different About Selling to Developers. Product-led growth is a popular topic these days. So why sell to these developers? Bottom-up sales.

Growth 73

Growth Price Contract GTM 73

The 5% Institute

JANUARY 12, 2023

5 x Amazing Sales Assets To Skyrocket Your Business Growth. Setting up these processes can help increase productivity and efficiency while also reducing manual data entry errors. Sales Asset #2 – Utilize Social Selling Tactics. Sales Asset #1 – Develop Efficient Sales Automation Processes. Want To Close Sales Easier?

Growth 52

Growth X-functional Customer Relationship Management CRM 52

Sales Hacker

MARCH 17, 2021

Getting past the first stage of revenue growth and building an initial customer base is the easy part, but what happens when you hit a revenue plateau and can’t seem to take that next step? Combatting missed revenue growth for second-stage startups. 5 revenue growth mistakes second-stage startups make.

Growth 93

Growth Assembly Line Cross-sell Engineering 93

Lead Fuze

OCTOBER 20, 2023

They are the golden nuggets promising prosperity and growth. Don’t go anywhere, we’re just about to get started! The Role of Sales Leads in Business Growth A steady stream of sales leads is crucial for consistent business growth. Ever felt like you’re on a treasure hunt, seeking that elusive pot of gold?

Growth 52

Growth E-commerce Real Estate SQL 52

ConversionXL

NOVEMBER 12, 2018

But terrible UX isn’t a shortcoming of the cryptocurrency industry—it’s common in every high-growth industry, including, perhaps, your own. The inverted consumer motivations in high-growth industries. The tagline helps a little, if you notice it at all: “Buy, sell, & trade Bitcoin.” Coaching sessions? Self-help books?

UX 116

UX Growth Non-Profits User Experience 116

Cerebral Selling

MARCH 4, 2024

The Massive Impact of Great Sales Leadership I started my career as a research scientist before spending nearly two decades in sales leadership roles across four high-growth tech startups and five years as a Vice President at Salesforce. The result was a more powerful, human, and high-conviction way of selling.

Cross-sell 130

Cross-sell Sales Referrals Launch 130

SaaStr

OCTOBER 12, 2022

Every company moves through different growth phases, and eventually, the focus, strategy, and motions for growth must change alongside the business. Find the People: Find the team that is equipped to help you build your product, sell it, and run company operations. Rule #1: The Phase Shifts of Growth Companies.

Growth 85

Growth Objectives and Key Results GTM Up-sell 85

Partners in Excellence

JANUARY 16, 2020

Lately, there have been a lot of “Aha, we’ve discovered the secret” posts and eBooks on Product Led Growth and the role of sales people. Let’s face it, Hot Products Sell!! What most of the product led growth crowd don’t acknowledge is the mechanisms around market maturity and sustained growth.

Growth 82

Growth Product Sales Cross-sell 82

SaaStr

NOVEMBER 30, 2023

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. According to ICONIQ’s data, many successful companies hit a growth plateau at around $15M ARR. So, you have to be thoughtful about who you’re looking for.

Go To Market 95

Go To Market GTM Cross-sell Growth 95

Partners in Excellence

MARCH 10, 2024

Preface: I’m departing from my normal process of introducing a new story about selling. Some with very distinguished leadership and selling careers. We started exchanging notes about some of the stories. Why Am I So Interested In Selling Why am I so interested in selling? That I would just end up failing.

Sell 110

Sell Up-sell Start-ups Growth 110

Sales Hacker

FEBRUARY 27, 2020

As a sales manager, your job is to drive growth. There are many things that can drive revenue growth within your company, but as a sales leader, it all starts with your team. Start with their monthly or quarterly performance. Start asking questions to determine where your team might need to be pushed.

Growth 96

Growth Referrals Clients Appointment 96

Partners in Excellence

MARCH 2, 2024

Since Tekelec, he has been involved in a number of technology start-ups, has developed a specialized fund, providing seed capital to some start-ups. My friend, Dave Brock challenged me to explore, “why I’m obsessed with selling.’ This does not reflect my conviction and passion for selling, not one bit.

Sell 98

Sell Negotiate Relationship building Up-sell 98

PandaDoc

JULY 1, 2020

Creating new sales opportunities and achieving stable growth is the goal of every company. Warm-up cold leads. Start with personalization. When a prospect feels that your aim is to help before you sell, you gain trust. Based on this insight, you can start pre-event prospecting. Always follow up.

Technique 98

Technique Growth Prospecting Referrals 98

ConversionXL

APRIL 4, 2017

Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. First, let’s lay the landscape for the marketing channels most companies are using for growth, as well as which companies are capitalizing on these channels. The Intersection of SEO and CRO (and How to Maximize Long Term Growth).

Growth 118

Growth Referrals Niche Strategic partnership 118

SaaStr

FEBRUARY 21, 2023

So you’ve heard that product-led growth is all the rage, and now you want to transition from a sales-led motion to a product-led one. But you have to take a step back because you might underestimate what it means to implement product-led growth. When can we expect X% of trial sign-ups to convert with 1-2 human touches or less?

Go To Market 76

Go To Market Growth GTM X-functional 76