Highspot

JANUARY 23, 2025

Key Takeaways Companies investing in GTM strategies report a 70% increase in closing rates and up to 5x business growth by communicating value. Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops.

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Sales Hacker

JUNE 3, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA.

GTM 92

GTM Territory Gaming Sales 92

Sales Hacker

MAY 20, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Navin Persaud is the VP of Revenue Operations at 1Password, where he leads a 30+ person team supporting a GTM org of 450+. Navigating payroll, benefits, and compliance shouldnt slow you down. Thats where TriNet comes in.

GTM 106

GTM Engineering Growth X-functional 106

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. com slash GTM. Scott Barker: And welcome back to the GTM podcast. the tools don’t make the difference.

GTM 86

GTM Pitch Up-sell Contact 86

Sales Hacker

FEBRUARY 14, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Did they have their own portfolio companies struggling with GTM?

GTM 78

GTM Sell Pipeline Networking 78

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more.

GTM 63

GTM Up-sell Start-ups Gaming 63

Sales Hacker

FEBRUARY 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Casey Woo is the Founder and CEO of Operators Guild, an invite-only community for professionals in strategic finance and operations roles. GTM 132 Episode Transcript Scott Barker: Hello. GTM 132 Episode Transcript Scott Barker: Hello.

GTM 88

GTM Finance Cross-sell X-functional 88

Martech

NOVEMBER 16, 2022

G2, the software and services review site, has launched G2 Market Intelligence, an interactive dashboard giving software vendors increased visibility into the data G2 gathers about in-market software purchasers. The data can be sliced by time period, region and industry. million reviews. Ratings and customer feedback. Why we care.

Launch 124

Launch GTM Territory Represent 124

SaaStr

NOVEMBER 28, 2022

One strategy for growth is launching new product lines and expanding the prospects who need your services. With a new product launch, you may shift from a flat monthly subscription fee to a consumption-based pricing model. Are you able to take on moving to new territories? The secret to aligning GTM & finance teams.

Finance 98

Finance GTM Government Territory 98

SaaStr

SEPTEMBER 11, 2024

Stephanie Couzin, the VP of GTM Strategy and Ops, and Roderick De Greef, the VP of Sales and GM EMEA, share Lucid’s transition from a PLG company to a PLG and Sales-Led company. Customers’ needs also differ from region to region, so how do you solve this complexity? Now, 33% of Lucid’s revenue is from EMEA.

Territory 122

Territory GTM Price Cross-sell 122

Salesforce

JUNE 5, 2025

Launching a pilot is a great way to explore AI agents in a controlled setting. Find the right use case If there’s one piece of advice Travis Gibson, chief technology officer at Big Brothers Big Sisters of America (BBBSA), has for companies that want to launch a pilot, it’s this: “Start with the problem,” he said, “not the technology.”

Launch 87

Launch Engineering GTM Territory 87

SaaStr

AUGUST 2, 2024

If we go back a few years, when PLG was launched in the market, everyone went wild. You’ll likely need a: Pre-sales team Post-sales team A new roadmap, framework, and GTM strategy If you don’t make changes at the right time, which isn’t easy and requires a collective effort as a business, you’ll likely stay stagnant.

GTM 113

GTM B2C Growth Sales 113

Sales Hacker

AUGUST 7, 2020

Regional Vice President of Sales. Regional Vice President of Sales. Regional Vice President of Sales. Regional Vice President, Commercial Sales. Regional Vice President. Regional VP Sales. Regional Sales Director | Healthcare. Territory Account Manager. Mellanox Technologies. Camille Clemons.

Territory 130

Territory Presentation Strategic partnership Inside sales 130

Sales Hacker

FEBRUARY 7, 2018

One of the keys to growth in today’s business model is to identify the most effective and efficient GTM model using a variety of sales and marketing channels. The challenge is that organizations are primarily looking at the result, not using metrics to measure effectiveness and efficiency of each GTM strategy.

Growth 100

Growth GTM SQL Strategic partnership 100

SaaStr

NOVEMBER 1, 2022

Over 100 Indian founders were in town for a unique double header: SaaStr/Dreamforce and the launch of SaaSBOOMi US. Companies in our region are good at achieving PMF and scaling to $1 million-$5 million ARR efficiently. Learnings on GTM. Pricing/Packaging (PP) is a key component of GTM. That’s too tactical.

GTM 117

GTM Niche Cross-sell Contract 117

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? What is a Product Launch? A product launch is a company’s meticulous process to present its new or updated product to the market.

Launch 59

Launch Negotiate Product GTM 59

SaaStr

DECEMBER 14, 2023

Then, there are regional teams globally in North America, Latin America, Europe, the Middle East, East Africa, Japan, and Asia Pacific. Pursuing Two Different Segments: The Tale of Startups vs. Enterprise From a marketing perspective, the GTM marketing position and product market messaging differ between Google Workspace and Google Cloud.

GTM 123

GTM Cross-sell Territory Retail 123

SaaStr

NOVEMBER 3, 2023

Before talking about customer acquisition, it’s worth noting the greatest strength of Toast’s GTM motion — The partnership between their sales and marketing organizations. More Territory Per Rep Doesn’t Mean More Sales Was Toast methodical in the way they segmented or rolled out nationwide? The takeaway?

Growth 106

Growth Territory Referrals Customers 106

Sales Hacker

APRIL 21, 2021

An emerging need to support multiple GTM plans across segments and regions. Be able to define and map GTM processes and workflows, identify gaps, and iterate and improve. Interned for Experian developing an international GTM strategy. Unified data problems. Proliferation of marketing and sales technology. Asia Corbett ).

Finance 114

Finance Cross-sell SQL GTM 114

SaaStr

OCTOBER 4, 2024

The Power of Building an Ecosystem When Klaviyo started, they launched on Hacker News as everybody did back in the early 2010s. Jason shared a counter-example: “I remember back in the day of a major platform, we spent like two months being a launch partner on their platform. At the time, Shopify was still a new player.

E-commerce 123

E-commerce Product Customers Niche 123

Hubspot

DECEMBER 5, 2014

However, there are still some topics that could use a little push away from boring into “interesting” territory. Did you know American Express launched Small Business Saturday (the day after Black Friday) in 2010? These videos feature real GTM customers rather than just “talking heads.”. 1) Develop Your Own Voice.

GTM 78

GTM Territory Entertainment Launch 78

Sales Hacker

MAY 26, 2021

The focus is on things like reporting, territory management and later stage tasks such as contract negotiations and finance approvals. Communicating with sales leaders to design sales territories, identify and prioritize ideal customer accounts, and ensure that opportunity is balanced across territories and individual reps.

Territory 71

Territory Objectives and Key Results Finance Cross-sell 71

ConversionXL

APRIL 25, 2016

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. If you’ve just launched a mobile app, here are some questions you might be asking yourself… How many users have downloaded the app in total? How many of those users are active?

X-functional 88

X-functional UX Objectives and Key Results GTM 88

Highspot

MAY 20, 2022

Sales plays can be created to support different regions, product lines, or buyer personas; this ensures that your reps’ tactics match different buyer needs. In simple terms, it’s how your sales team operates — how it is structured, how territories are determined, how pipeline is generated, and so on.

Territory 52

Territory X-functional Sales Cross-sell 52

ConversionXL

JUNE 2, 2022

We needed an ABM solution that scaled globally and one that I could count on when it comes to the quality or insights for any given region.” – Fabio Luz, NAM Digital Media Strategist at Schneider Electric. They knew they needed unified, accurate, real-time reporting to increase their ABM ROI. “We Results from SE’s ABM efforts.

Electricity 105

Electricity Campaign Pipeline Follow-up 105

Gong.io

JULY 21, 2021

GTM leaders are demanding reliable and predictable growth. Done well, RevOps means higher revenue and a smoother go-to-market (GTM) process. When those GTM execs ask you, “What is RevOps?” (And if you’re not, call me for your next job offer. How are buyers responding to our new product launch? Let’s get into the details.

Growth 62

Growth GTM Cross-sell Pipeline 62

Sales Hacker

AUGUST 18, 2023

The Sales Hacker Newsletter has now merged with The GTM Newsletter to make one of the largest newsletters in the space. Thanks for reading The GTM Newsletter! You can’t ctrl-c / ctrl-v a GTM motion). It’s official. Anyway, let’s get into it. Subscribe for free to receive new posts and support my work.

GTM 92

GTM Up-sell Price Start-ups 92

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. This guide can be used for startups, B2B businesses, and virtually any new venture you plan on launching. Create Alignment Alignment is essential when preparing to launch a new product or service.

Go To Market 69

Go To Market Process GTM Launch 69

Sales Hacker

OCTOBER 7, 2021

As Compass’s Regional President of North Central, Rachael is responsible for driving revenue growth, M&A integrations, operations, marketing, and customer success across Illinois, Wisconsin, Indiana, and Minnesota. Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Amy Slater.

Sales 136

Sales Up-sell Start-ups Cross-sell 136

Salesforce

JULY 28, 2022

With myTrailhead, we can launch new training content in a couple of days.”. Sales leaders like Belal Batrawy , head of GTM (Go To Market) at GTM Buddy, implement tech that helps reps stay focused on high-impact selling activities instead of manual tasks. Automate tasks to maximize efficiency. said Batrawy.

Cross-sell 98

Cross-sell GTM Quota Contract 98

Sales Hacker

MARCH 14, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. The GTM AI adoption curve: where do you stand? The difference?

GTM 79

GTM CRM Represent Territory 79

Sales Hacker

MARCH 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Cassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage venture capital firm in New York that has backed category-defining companies such as Chief, Alma, K Health, Latch, Alloy, Dandy and Vestwell. About what we did.

GTM 82

GTM Growth X-functional Referrals 82

Sales Hacker

MAY 23, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. But GTM motions onboarding, enablement, comms havent kept pace.

GTM 84

GTM Territory Engineering Strategize 84