Martech

MAY 7, 2025

In the past, we focused on improving internal processes, streamlining GTM functions and driving efficiencies. Why the old playbook no longer works Product “pitch-slaps” are doing more damage than good. The post Your GTM strategy needs a buyer-centric redesign appeared first on MarTech. Processing.

GTM 78

GTM B2B Trust Government 78

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Is that how it Yes. Yeah, exactly.

GTM 71

GTM X-functional Start-ups Campaign 71

Sales Hacker

JULY 30, 2024

What VCs look for in a compelling founder pitch, beyond just business metrics. The GTM Podcast Features conversations with well-known tech executive, VC, and founders – the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies.

GTM 111

GTM Finance Pitch Campaign 111

Sales Hacker

MARCH 30, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. One theme was clear: AI is touching every part of go-to-market.

Cold Call 67

Cold Call GTM Objection handling Sales 67

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.

GTM 91

GTM Quota Drivers/motivators Sales 91

SaaStr

DECEMBER 12, 2023

The landscape for Go-to-Market (GTM) will be changing over the next 12 months in terms of roles within GTM, in combination with how buyers make purchases and the decision-makers involved. Let’s look at common mistakes in SaaS GTM playbooks and what to focus on instead. During Workshop Wednesday , held every Wednesday at 10 a.m.,

GTM 114

GTM CRM Pipeline Referrals 114

SaaStr

SEPTEMBER 29, 2022

He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG. Four mistakes companies make when adding GTM to PLG. As your company grows, there is a requirement to add a sales team with a GTM vision. Breaking down a consumer tech growth team.

GTM 111

GTM Price Quota B2B 111

Sales Hacker

JUNE 6, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. .” A playbook for rebuilding GTM muscle 1. Seed round.

GTM 53

GTM Objection handling Cold Call Follow-up 53

Highspot

FEBRUARY 20, 2025

By aligning go-to-market (GTM) teams under one shared knowledge base, you equip each functionsales, marketing, customer support, and others to seamlessly collaborate, maintain a consistent brand voice, and deliver outstanding customer experiences. Armed with this knowledge, teams can drive GTM success.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Highspot

JUNE 19, 2025

It also extends into the B2B world, where go-to-market (GTM) teams—notably, sales, marketing, and customer success—must work in tandem to deliver exceptional experiences across the buyer’s journey through a thoughtful customer engagement model that builds brand loyalty. This approach doesn’t just apply to consumer brands, though.

GTM 52

GTM Customers Cross-sell Contract 52

SaaStr

MAY 5, 2025

SaaStr & Mayfield AI Demo Pitch Competition LIVE Finale 13. Ramp & More: The Journey to $200M ARR+ and AI Strategies 10. Scaling AI-Driven Data Strategies: Snowflake’s CEO + Observe CEO 11. How to Build a Category-Leading Product: Owns CEO 12. AI for Growth: Building AI-Powered SMBs with Gustos CEO & CTO 14.

GTM 68

GTM Pitch Growth Closing 68

SaaStr

JULY 5, 2024

What are the biggest GTM mistakes founders make? GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. Today, he’s 100% sure that your VP of Sales must be willing to carry a bag, and pitch your product.

GTM 81

GTM Cross-sell X-functional Pipeline 81

Sales Hacker

MARCH 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jaleh Rezaei is the CEO & Co-founder of Mutiny, a company reimagining the B2B buying experience by transforming transactional relationships into meaningful connections through AI-powered personalization.

GTM 63

GTM Sales Pipeline Technology 63

Highspot

MARCH 12, 2025

Key Takeaways GTM efficiency leads to better internal coordination and a smoother customer journey. Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. Below are four reasons GTM teams stumble. The good news is that you can fix this.

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more.

GTM 62

GTM Up-sell Start-ups Gaming 62

Partners in Excellence

MAY 5, 2025

It’s unacceptable they don’t know enough about our products to pitch them. ” We persist in our “self focused” GTM strategies, pushing our outreach, pushing our products, saying, “I’ll give you 10% off if you order by the end of the month!”

GTM 81

GTM Pitch Up-sell Pipeline 81

Highspot

JUNE 17, 2025

Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. Our State of Sales Enablement Report 2025 found 49% of GTM teams use AI like sales assistants to enhance their work, and 41% intend to adopt it in 2025. Everything from case studies to pitch decks are tailored to the specific buyer’s needs.

Sell 52

Sell Objectives and Key Results GTM Hospitality 52

Highspot

FEBRUARY 20, 2025

But your reps dont earn trust with flashy features or a polished pitch. Enter a new era with AI-powered sales training that gives go-to-market (GTM) teams the tools they need to build trust in every conversation. Turn Skeptical Buyers into Confident Customers Buyers are bombarded with cold calls and generic sales pitches.

Trust 52

Trust GTM Pitch Sales 52

Highspot

APRIL 20, 2025

Are you tired of long, dense training sessions that overwhelm your go-to-market (GTM) team ? Your GTM team must understand product details and perfect messaging to overcome competitive objections, influence prospective buyer decisions, and drive real results. You’re not alone. That approach just doesnt cut it anymore.

Go To Market 52

Go To Market GTM Objectives and Key Results Objection handling 52

SaaStr

APRIL 14, 2025

It’s 50% about the intersection of AI + B2B, 50% about GTM in 2025+, and … 50% about helping you meet the best of the best! 800+ VCs Ready to Invest This year, were bringing together over 800 VCs and investors, making SaaStr Annual 2025 the ultimate place to pitch, connect, and secure funding. The SaaStr.AI

GTM 81

GTM Networking B2B Meeting 81

Partners in Excellence

MAY 29, 2025

It’s the star metric in every SaaS pitch deck, with ARR growth as the bedrock of business models. In our own operations (not just our GTM strategies) we must daily ask, “What are we doing to make it worth our customers staying with us? We’ve been trained to worship the recurring revenue model.

Real Estate 86

Real Estate Healthcare GTM Construction 86

Highspot

JUNE 23, 2025

Highspot Copilot can analyze calls, review pitches, and deliver timely coaching through personalized nudges. Whether they’re reviewing pitches or simulating calls, your reps get practical, personalized coaching right when they need it. Maybe your reps are getting stuck because they skipped objection-handling content.

Growth 52

Growth B2B Objection handling Objectives and Key Results 52

Sales Hacker

SEPTEMBER 27, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. GTM 114: Audience-First GTM, Fueling Startup Growth via LinkedIn with Adam Robinson Adam Robinson is the Founder/CEO of Retention.com and RB2B.

GTM 107

GTM Strategize Launch Pipeline 107

SaaStr

OCTOBER 29, 2023

SaaStr 692: How To Perfectly Pitch Your Seed Stage Startup With Y Combinator’s Managing Director Michael Seibel      Top Videos This Week: 1. How to Pitch Your Seed Stage Startup with Y Combinator’s Managing Director Michael Siebel 2. Live Workshop Wednesday: The GTM Models We Used at Divvy To Go From 0 to a $2.5B

GTM 107

GTM Pitch Growth Sales 107

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG. Experimental vs. Scale.

Go To Market 124

Go To Market Growth GTM Product 124

SaaStr

FEBRUARY 8, 2022

You’re not the only SMB asking this question as you navigate perpetual pitches, closing clients, and growth. . What is your average deal size pitched vs. closed? Most organizations make the mistake of just noticing the average value of each existing account, overlooking another crucial element: the average pitched amount. .

Objectives and Key Results 114

Objectives and Key Results Pitch GTM Cold Call 114

SaaStr

JULY 12, 2024

Open source is all about value creation, and GTM teams are all about value capture. The pitch was, “We have all these amazing companies using our software. Don’t underestimate sales and GTM Don’t undercapitalize your business At Raj’s previous startup, they didn’t take sales and GTM seriously enough.

GTM 113

GTM X-functional Meeting Pitch 113

Highspot

NOVEMBER 24, 2024

For instance, training teaches salespeople to pitch a product, ask better questions, or handle objections, while enablement ensures they can access customer data or case studies to support their pitch. Sales Pitches and Presentations The first impression a sales rep makes is crucial.

Pitch 52

Pitch Technique Sales Cross-sell 52

Salesforce

APRIL 7, 2022

It can also help reps candidly assess which deals went wrong and why — and how to stay strategic and smart — from the first pitch to closed deal. You deal with a lot of failure as a rep,” said Belal Batrawy, veteran sales coach and head of go-to-market (GTM) at GTM Buddy. Belal batraway, head of Go-to-market, GTM buddy.

Pipeline 97

Pipeline GTM Quota Pitch 97

SaaStr

AUGUST 22, 2021

Fresh off Talkdesk’s $10B round, you can take a look at how the company got here and even its original VC pitch when it had 6 employees. #7 7 “Flywheelin’: 10 Learnings from Atlassian’s CRO on Its Unique GTM Model” If you missed this talk, it’s a great one on how Atlassian really does sales. #8

GTM 111

GTM Pitch Sales Customers 111

Martech

DECEMBER 21, 2023

They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. The most common and biggest mistake with GTM plans is keeping them hidden in the upper echelons of a company. This inclusive strategy fosters alignment and creates a more dynamic, responsive and effective GTM plan.

Launch 111

Launch Product GTM Education 111

SaaStr

APRIL 4, 2025

Openmart: GTM platform for reaching local businesses Openmart is the GTM platform for reaching local business owners. The days of undifferentiated “AI for X” pitches seem to be behind us. It enables anyone to create and run their own multimodal video editing agents in a node-based canvas.

GTM 68

GTM Government CRM Follow-up 68

SaaStr

SEPTEMBER 25, 2024

Investors are looking for growth, efficiency, and strong signs of a scalable GTM motion. The post Crafting the Perfect Investor Pitch: 5 Metrics Metrics That Matter with Christoph Janz of Point Nine Capital appeared first on SaaStr. Have a logical, credible plan based on the trajectory of the last months or quarters.

Pitch 70

Pitch Pipeline SQL GTM 70

SaaStr

NOVEMBER 7, 2023

4 GTM is expensive and labor-intensive. There are a lot of amazing salespeople in this business, and this is a big chunk of running a great SaaS business or a great GTM motion. #4 The ability for your teams to show or articulate the value of your product will be more effortless. You have 10,000 emails, and 37 of them worked.

GTM 114

GTM UX Appointment Engineering 114

SaaStr

JUNE 27, 2024

Afterward, they framed the pitch to say how they were planning to solve that problem and what the prospect thought of it. As you grow, you hire specialists, GTM leadership, sales leadership, and others who have done this at a similar scale or in a similar market. If someone else succeeds at some GTM strategy, you will, too, right?

GTM 103

GTM Launch Finance Start-ups 103

Highspot

MAY 20, 2021

Practice Pitches to Improve Rep Performance and Participation. It follows that recording and evaluating reps’ practice pitches has become the real-world exercise of structured, critiqued, and perfected sales practice. With the shift to remote work, virtual selling has been catapulted years into the future. Sales Play Scorecards.

Customers 97

Customers GTM Pitch Customer Relationship Management 97

SaaStr

MAY 30, 2024

It’s a growth model and GTM strategy. In the product-led sales world, you use that data from freemium users to pitch to your customers. With product-led sales, they still go in and experience the product, but then that information is used to tailor a pitch to a CRO, Head of RevOps, Head of Marketing, etc.

Cross-sell 117

Cross-sell Customers Pitch Drivers/motivators 117