Sales Hacker

AUGUST 29, 2023

Meka started his career working in Player Development & Baseball Operations for the Cleveland Indians. Share your favourite media piece (GTM podcast or GTM newsletter) on LinkedIn and Twitter, tag us, and you’ll be entered to win a pair of GTMfund Airpod Pros!

GTM 74

GTM Finance Education Start-ups 74

Martech

MAY 19, 2022

“What is the right go-to-market (GTM) strategy(ies) for our business?” In B2B , GTM strategies have been a part of company planning forever. So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda? No longer are we selling a product and moving on.

GTM 111

GTM B2B Drivers/motivators Sports 111

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG. Product Maturity.

Go To Market 103

Go To Market Growth GTM Product 103

SaaStr

MAY 17, 2024

As Product leaders, you have to build trust with CEOs and founders, align on vision and strategy, stay focused on the customer’s problem, and effectively navigate misalignment to ensure your product has the greatest chances of success right out of the gate. But how do you tactically achieve all of that? That’s a very senior role.

Product 93

Product GTM Trust Growth 93

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. There are two things to do before starting this process. Don’t do that.

Launch 104

Launch Product GTM Education 104

Sales Hacker

DECEMBER 8, 2023

Likewise, the new products you launch do not determine your success. Today, we’re diving straight into the details with product marketing leaders. On the menu: less ‘obvious’ tactical tips on how these experts have aced the art of nailing a product launch – from pre-launch, to launch-day, to post-launch. Start early!

Launch 100

Launch Product GTM Technology 100

Sales Hacker

JULY 14, 2022

Let’s start with a definition. Founder-sales happens when the founder is the one responsible for selling his/her products to prospects, and heading the GTM motion for the company. . Following up. This will allow you to stay in control, show up as a guide, and move the conversation forward. Hone your elevator pitch.

Start-ups 85

Start-ups GTM Pitch Up-sell 85

SaaStr

NOVEMBER 14, 2023

Instead, people started breeding cobras and killing them in order to collect their bounty. It’s a very customer-oriented approach — you pay for what you use, and closing a deal is the start of a journey. MongoDB wanted customers up and running quickly and to see the time to value so they could upsell future workloads.

GTM 67

GTM Quota Sales Cross-sell 67

SaaStr

SEPTEMBER 29, 2022

Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. . He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG. Free user acquisition.

GTM 95

GTM Price Quota Growth 95

SaaStr

NOVEMBER 17, 2023

The premise is that big companies ride the iterative disruptive wave and get so big that they have to sell big products for big profits. Design Big But Start Small You go to the mountain and rethink your business in a post-AI world. The key is to design big but start small. But he didn’t start out selling everything.

GTM 101

GTM Technology Technology Up-sell 101

SaaStr

SEPTEMBER 29, 2023

One of the open secrets behind a lot of great SaaS companies is going multi-product. Jack Altman, CEO and co-founder of Lattice, firmly believes that many more companies should be multi-product, and many should go multi-product earlier than they think. Think of the user journey and the people who are using your products.

Product 91

Product GTM Cross-sell Commission 91

SaaStr

NOVEMBER 28, 2022

Throughout the past few decades, we have witnessed different eras of SaaS: Era 1, SaaS 1.0 : Starting in the early 2000s, SaaS 1.0 was pretty simplified, mostly made up of annual or monthly subscriptions. We are seeing more agile packaging and pricing methods, dynamic deals, ramp-up revenue, and consumption and usage.

Finance 76

Finance GTM Government Territory 76

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. What you actually end up with is quite an unprofitable business operating with -25% operating margin despite having a revenue scale of more than $600M. What does this mean? That’s a big gap. … wrong.

Go To Market 87

Go To Market GTM Non-Profits Quota 87

SaaStr

JANUARY 17, 2023

Sales-led vs. product-led is a hot topic right now, and Jason Eubanks, Chief Revenue Officer of Harness, shares the answer during this week’s Workshop Wednesday — held every Wednesday at 10 a.m. Sign up here to join them FOR FREE! It doesn’t really matter where you start because you’ll need to do both,” Eubanks said. .

GTM 89

GTM Product Education Growth 89

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM. Without it, you don’t have a business.

Go To Market 91

Go To Market GTM Cross-sell Growth 91

Sales Hacker

JANUARY 19, 2024

Often, the best hook is the last part of the what I write out – don’t underestimate starting with the conclusion. More for your eyeballs: Social media platform Reddit has drawn up detailed plans to launch its initial public offering (IPO) in March. Start-ups to watch: breathing ai – they have a free Chrome extension.

Growth 94

Growth GTM CRM Launch 94

Veloxy

FEBRUARY 15, 2024

Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game. The GTM Podcast, (formerly Sales Hacker Podcast) is another notable standout among the best sales podcasts.

Gaming 233

Gaming Sell GTM Technique 233

Highspot

OCTOBER 23, 2023

You’ve put months of hard work into developing your new product, and now it’s time for its much-awaited debut. However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year.

Launch 59

Launch Negotiate Product GTM 59

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Let me ask you two questions: Would you like to see and use a software product before buying it? If you’re like most people, you’ll opt for trying out the product on your own. Do you agree?

Go To Market 289

Go To Market GTM Profit margin Education 289

SaaStr

MARCH 8, 2023

How did the largest product-led growth enterprise company in the world find success? When the company started 20 years ago, it didn’t hire salespeople. Not because they planned to start as a product-led company but because they couldn’t afford to. Deatsch’s advice for those starting out: be patient.

Product 85

Product GTM Commission Growth 85

Sales Hacker

JANUARY 27, 2024

Audience-aware Effective messaging starts with understanding your audience. Product: These are your end-users who want to know how your product or service can help them achieve specific goals. Start-ups to watch: Roam : This is a virtual office that has started to address the challenge of working with distributed teams.

GTM 89

GTM Niche CRM Account management 89

Sales Hacker

NOVEMBER 17, 2023

Three overarching learnings from incredible sales leaders who have lived through the ups and downs of growing sales teams at some of the fastest growing SaaS companies is exactly what we’ll dive into today – so you can get the learnings and insight without being in the driver’s seat. Everyone should be clear on how the team wins.

GTM 105

GTM Pipeline Strategize Strategic planning 105

Martech

JANUARY 13, 2023

Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. . Dig deeper: In this economy CMOs need to spend more on training, not tech.

GTM 127

GTM B2B Pipeline Strategize 127

InsightSquared

SEPTEMBER 20, 2018

Kaizen is a daily process, the purpose of which goes beyond simple productivity improvement. In all, the process suggests a humanized approach to workers and to increasing productivity: The idea is to nurture the company’s people as much as it is to praise and encourage participation in kaizen activities.”[ ”[ 1 ].

GTM 73

GTM Assembly Line Manufacturing SQL 73

Partners in Excellence

APRIL 10, 2024

Any reader who was trained as an engineer or anyone with experience in assembling machines (or Ikea furniture) will recognize the Tolerance Stack Up Error. But, too often, I see the equivalent of this problem in our GTM strategies and execution efforts. Let’s imagine we need to fill a 6 inch gap with 3 parts.

GTM 93

GTM Manufacturing Meeting Quota 93

SaaStr

FEBRUARY 21, 2023

So you’ve heard that product-led growth is all the rage, and now you want to transition from a sales-led motion to a product-led one. But you have to take a step back because you might underestimate what it means to implement product-led growth. Keep optimizing your current GTM. Some companies go really hard,” he shares.

Go To Market 70

Go To Market Growth GTM X-functional 70

SaaStr

JUNE 25, 2023

As we gear up for SaaStr Annual 2023 in the SF Bay Area on 6-7 September , we wanted to take a look back at some of our most iconic speakers and sessions from over the years, that we can still learn from today. Unsurprisingly, Product Led Growth has been one of the most popular discussion topics at the past few SaaStr Annuals.

Growth 68

Growth Product GTM Presentation 68

Heinz Marketing

MAY 23, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing As a CMO, it can be challenging to create an effective go-to-market (GTM) strategy that drives results. This can make it difficult to keep up with the most relevant information to support your strategy and protect your investment. Start with a clear objective.

Go To Market 100

Go To Market GTM Objectives and Key Results Technology 100

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 71

GTM Launch B2B Growth 71

Sales Hacker

NOVEMBER 10, 2023

While the obvious and important way to build and cultivate customer loyalty is to build a product that people love, the reality is that it takes time. In tandem with the sustained efforts in product excellence fostering long-term loyalty, are there supplementary ways to build customer loyalty – more quickly?

GTM 93

GTM Intrinsic Customers Contract 93

Sales Hacker

JANUARY 12, 2024

As Arlen Plaister (GTM Operator & Advisor) explains, “Seller authenticity comes through most clearly at the point of sale. Ways / tools to help sellers do this: Technology: Alignment starts with knowing what you’re expressing, in order to recognize what “ authenticity commitments” your’ve made. It doesn’t stop – at all.

Sell 90

Sell GTM Sales Up-sell 90

Highspot

FEBRUARY 29, 2024

of 30,000 new products are released into the market for customers to use. Why do so many products entering a new market fail? By putting together an all-star go-to-market team, you can ensure that you are set up for success. Who is on the GTM Team? 5 Tips for a Productive Go-to-Market Team What is a Go-to-Market Strategy?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They start worrying about how many touchpoints are sales and marketing hitting. They focus on their ideal customer profile. They’re watching those accounts that are trending and consuming their content.

GTM 80

GTM E-commerce B2B Profit margin 80

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96

Launch Product Non-Profits GTM 96

SaaStr

JANUARY 2, 2024

This is where they started, but startups weren’t adopting the product as much with a discount, and there was a lot of conflict with the sales team. Establishing Your GTM Strategy Looking back at 2020, most of Zendesk’s customer funnel came in organically through their website, some paid, and a small percentage through partnerships.

GTM 73

GTM Growth Start-ups Follow-up 73

ConversionXL

JANUARY 18, 2022

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe? They rely on each other for success.

Product 110

Product GTM Construction Launch 110

SaaStr

JULY 19, 2023

Sign up for free. Step One: Run Your Numbers It may seem basic, but start by reviewing your numbers, especially those associated with your GTM strategy or GTM funnel. Even if you are just starting out, it’s vital to start tracking these things as soon as possible. What do conversion rates look like?

GTM 82

GTM Growth Referrals Quota 82