Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. The importance of cross-functional stream teams for accelerating GTM initiatives.

GTM 67

GTM Engineering Customers Cross-sell 67

Martech

APRIL 30, 2025

The best marketers sell every day of their lives. Dig deeper: How B2B marketing is becoming a strategic growth driver How does marketing become a stronger partner in martech? Realizing this golden age requires strategic planning, collaboration and adaptability from marketing and martech. And if not, AI will eat our lives.

B2B 116

B2B GTM Strategize Commission 116

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Companies are increasingly relying on AEs for both lead qualification and direct selling, while SDR roles are declining.

GTM 122

GTM Sales Growth Represent 122

Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 121

GTM Growth Referrals Cross-sell 121

Martech

NOVEMBER 21, 2024

I mean, you can’t run a business that can’t sell your products, and there’s a basic threshold expense that’s required, and it’s usually not a trivial amount. It’s a C-suite perspective that’s not limited to GTM. Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. But what about the rest?

GTM 113

GTM Drivers/motivators Legal Finance 113

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. If the enablement function is not empowered to actively shape the GTM function, you’re on the path to two major pitfalls.

Strategize 115

Strategize GTM Cross-sell Finance 115

Sales Hacker

JANUARY 24, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Insight from a $1.3B acquisition by Adobe.

GTM 97

GTM Cross-sell Finance Price 97

SaaStr

MAY 29, 2025

At Owner, selling ~$10K ACV deals to tiny businesses that “don’t typically buy software,” the AI transformation has been mission-critical. The humans who remain will need to excel at the uniquely human aspects of selling: relationship building, complex problem solving, and strategic influence.

GTM 95

GTM Negotiate Cross-sell CRM 95

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly.

GTM 72

GTM X-functional Start-ups Campaign 72

Martech

NOVEMBER 21, 2024

I mean, you can’t run a business that can’t sell your products, and there’s a basic threshold expense that’s required, and it’s usually not a trivial amount. It’s a C-suite perspective that’s not limited to GTM. Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. But what about the rest?

GTM 102

GTM Drivers/motivators Legal Finance 102

Sales Hacker

APRIL 8, 2025

Jeff Perry is a truly iconic revenue leader and the Chief Revenue Officer (CRO) at Carta, responsible for core software revenue across New Business, Upsell, Cross Sell, and Customer Success. 19:07 Cartas GTM evolution: How Jeff scaled from one rep selling one product to multiple teams across three business lines.

GTM 67

GTM Growth Cross-sell Account management 67

Gong.io

DECEMBER 21, 2021

If you don’t break your GTM model, your growth will. In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model — product-market fit, ideal customer profile, differentiated value, market positioning, and sales model — then they can just focus on executing it.

GTM 118

GTM Objectives and Key Results Growth Pipeline 118

Highspot

APRIL 28, 2025

Streamline Workflows to Drive Successful GTM Initiatives Disconnected tools and siloed teams create more than inefficienciesthey create confusion. Not only do trainers and managers gain time back to focus on more strategic work, but you can also develop more effective training and coaching with less lift. Wed love to hear from you.

GTM 52

GTM Drivers/motivators Go To Market Sales 52

Sales Hacker

JANUARY 12, 2024

This week, we’ll dissect two areas that sales authenticity derives from and how to embrace it to – well, sell. As Arlen Plaister (GTM Operator & Advisor) explains, “Seller authenticity comes through most clearly at the point of sale. In short: to sell the way you buy. Let’s get into it. It doesn’t stop – at all.

Sell 119

Sell GTM Sales Up-sell 119

Sales Hacker

JUNE 4, 2024

Discussed in this Episode: The importance of deeply understanding your industry and product when selling AI. How to train your sales team to sell to highly technical buyers and decision-makers. Tactics for scaling revenue in tough economic times, from personalized executive briefings to strategic event presence.

GTM 114

GTM Networking Process B2B 114

Sales Hacker

AUGUST 15, 2023

Links and Resources Anna’s Linkedin: [link] The GTM Podcast Don’t miss The.GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. The post GTM 54: Resilience is Your Willpower with Anna Baird appeared first on GTMnow.

GTM 97

GTM Strategize Promote Start-ups 97

Sales Hacker

NOVEMBER 14, 2023

He was one of the first few reps hired at Yammer to sell into the Fortune 500, responsible for closing some of their largest, 7-figure contracts. Prior to Klaviyo, Sean served in enterprise sales roles at Localytics, Yammer (acquired by Microsoft for $1.2B) and SuccessFactors (IPO & acquisition by SAP for $3.4B).

GTM 119

GTM Growth Referrals Contract 119

Sales Hacker

APRIL 22, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. The future of GTM is here. 00:01:00] Sophie Buonassisi: Hello, and welcome back to the GTM Podcast.

GTM 91

GTM Campaign Pipeline Launch 91

Highspot

APRIL 28, 2025

Streamline Workflows to Drive Successful GTM Initiatives Disconnected tools and siloed teams create more than inefficienciesthey create confusion. Not only do trainers and managers gain time back to focus on more strategic work, but you can also develop more effective training and coaching with less lift. Wed love to hear from you.

GTM 52

GTM Drivers/motivators Go To Market Sales 52

SaaStr

DECEMBER 5, 2024

Strategic Imperative : To stand out, you must: Leverage buyer intent signals Clearly articulate your unique value proposition Engage economic buyers (often the CFO) early in the sales process 3. Join C-suite execs, including SaaStr CEO and Founder, Jason Lemkin and GTM leaders, as he shares what it takes to win the AI race.

GTM 109

GTM Cold Call Follow-up Technology 109

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.

GTM 92

GTM Quota Drivers/motivators Sales 92

Sales Hacker

APRIL 25, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. The future of GTM is AI-powered. Be the quarterback of the deal.

Growth 70

Growth GTM Cross-sell Negotiate 70

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. So you’re right.

GTM 67

GTM X-functional Start-ups Relationship building 67

Salesforce

JULY 25, 2024

By building on Hyperforce, which runs on AWS, and listing on the AWS Marketplace, ISVs gain access to powerful co-selling benefits, streamlined procurement for customers, and the ability to tap into the global infrastructure of both industry leaders.

GTM 78

GTM Growth Up-sell Represent 78

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. Through the mini case studies below, you will see how sales and marketing teams need more strategic focus and strategic intention behind their ABM content, messaging, prospecting, and nurturing.

GTM 107

GTM E-commerce B2B Profit margin 107

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more.

GTM 63

GTM Up-sell Start-ups Gaming 63

Highspot

MARCH 24, 2025

Key Takeaways GTM operational excellence improves efficiency, aligns sales and marketing operations, and enables your teams to close complex deals faster. Companies with strong GTM enablement see 49% higher win rates on forecasted deals. What is GTM Operational Excellence? What is GTM Operational Excellence?

GTM 52

GTM Cross-sell Pipeline CRM 52

SaaStr

OCTOBER 3, 2023

Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. Strategic Expansion — When companies are expanding globally, launching new products, and acquiring other companies, every functional leader gets replicated across other theaters. Why is teaming the new selling?

B2B 116

B2B GTM Objectives and Key Results Sell 116

SaaStr

NOVEMBER 28, 2022

Another strategy we often see is moving from a PLG model to a sales assistive model with a more established sales team that can sell the product to the customer. . The secret to aligning GTM & finance teams. Success requires a healthy balance between finance and GTM teams.” New service offerings. Prakash Raina.

Finance 98

Finance GTM Government Territory 98

Partners in Excellence

MAY 29, 2025

These are the companies that sell the basic materials, components, parts that go into the products we buy (these can be physical products or software products). We look at design-ins, integrations, strategic dependencies, and building trust on an ongoing basis. This is what I call the embedded product companies.

Real Estate 89

Real Estate Healthcare GTM Construction 89

Martech

DECEMBER 19, 2022

In this article, we will: Sprinkle in knowledge gained from a recent roundtable with B2B marketing leaders on the data, tools and processes used in sales and marketing account-based go-to-market (GTM) motions. What is the number one value proposition of intent in today’s GTM efforts?

GTM 127

GTM B2B Strategic planning Drivers/motivators 127

Sales Hacker

SEPTEMBER 27, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. A focused approach empowers BDRs and sales reps to be more strategic and creative in their outreach. This is no longer news to go-to-market leaders.

GTM 109

GTM Strategize Launch Pipeline 109

SaaStr

JULY 7, 2022

He breaks down how GTM efficiency drives their ability to scale with sales-driven motion and other insights you can apply to scale your SaaS business. When you find those characteristics in your hiring pool, act fast to hire and then be strategic in how you retain them. Mistake 3: Not appreciating go-to-market as a strategic advantage.

GTM 109

GTM Strategize Engineering Go To Market 109

Sales Hacker

OCTOBER 20, 2023

Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and education on social platforms. Thanks for reading The GTM Newsletter! More for your eyeballs : Enough hunch-based selling.

GTM 125

GTM Education Sales B2B 125

Gong.io

SEPTEMBER 9, 2021

You have to get wide when you sell into organizations with 2,000+ employees.” . Selling is a team sport once you’re talking quarter million dollar deals. Selling is a team sport once you’re talking quarter million dollar deals. I don’t just sell — I coach and direct a go-to-market team.”. African proverb .

Closing 162

Closing Sports GTM Legal 162

SaaStr

AUGUST 2, 2024

Canva Head of Sales and Success for EMEA, Jorge Bestard, and Head of Strategic Sales for EMEA, Daniela Nyarko, share Canva’s journey from PLG to Enterprise, strategies to navigate the PLG trap, and why it’s so attractive. The product alone no longer sells itself. What is the PLG trap, and why do companies fall for it?

GTM 113

GTM B2C Growth Sales 113

Highspot

MARCH 7, 2025

Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth. They help unite your go-to-market (GTM) teams, streamline processes, and tackle tool sprawl. It ensures go-to-market (GTM) teams work toward shared company goals with efficient processes and reliable data.

Growth 52

Growth GTM Objectives and Key Results CRM 52