Heinz Marketing

JULY 19, 2024

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. Continuous Improvement: Regularly update AI algorithms and tools to keep pace with technological advancements.

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Partners in Excellence

JANUARY 22, 2025

Let me give you an examples: Years ago, I co-founded a AI company (we focused on neural networks), focused on improving process based manufacturing. What we discovered was our customers needed to have deep problem solving expertise, and deep knowledge of a few key elements of their processing technologies.

Manufacturing 124

Manufacturing Engineering Technology Technology 124

Heinz Marketing

SEPTEMBER 24, 2024

Appointment Scheduling Challenge : Coordinating calendars and booking meetings with prospects is often a time-consuming back-and-forth process. AI Solution : Tools like Chili Piper and Calendly automate the scheduling process, allowing leads to book meetings at their convenience without needing human intervention.

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. Additional upcoming OpenAI and Repustate-based capabilities will minimize manual care tasks, provide targeted, high-quality copy suggestions to prioritize high-impact creative and strategic work and unlock nuanced understanding of social conversation.

Technology 130

Technology Technology Government Legal 130

Martech

NOVEMBER 1, 2024

The problem with AI pilots Too slow for the pace of business AI pilots might sound like a lower-risk way to ease into new technologies, but they often come with a downside — things move too slowly. Identify high-impact AI marketing use cases Where can AI help your marketing have the most significant impact on your business goals?

Objectives and Key Results 122

Objectives and Key Results Click Through Rate High impact Drivers/motivators 122

Martech

NOVEMBER 12, 2024

In many cases, the focus remains on technology acquisition rather than equipping the workforce to use that technology effectively. CMOs operate in a world where marketing channels, customer expectations and technological capabilities change rapidly. Keeping pace requires more than the right tools.

Technology 126

Technology Technology Strategize Negotiate 126

Sales Pop!

MAY 26, 2023

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. What is Sales Enablement?

Objectives and Key Results 240

Objectives and Key Results Cross-sell Sales Strategize 240

Salesforce

MARCH 9, 2022

This flexibility introduces challenges to the traditional landscape of information technology (IT), particularly with things like cybersecurity attacks and ransomware attacks becoming increasingly common. Now, cloud computing and modern technologies are used at every federal agency, and in 2020, federal agencies spent $6.6

Government 96

Government Technology Technology Healthcare 96

Martech

OCTOBER 29, 2024

Start with low-risk, high-impact pilots to demonstrate AI’s value and build momentum. Focus on use cases that directly impact revenue, customer experience or efficiency. Document processes, capture successful prompts and measure results to refine strategies and prove ROI. Processing.

Drivers/motivators 120

Drivers/motivators Strategize High impact Pitch 120

SaaStr

DECEMBER 18, 2023

At SaaStr Annual , IBM’s VP of Software and Technology Raj Datta and Director of Startups Kylie Rutherford shared how AI is changing the game for companies of all sizes. High-Impact Proven Use Cases with AI IBM has three high-impact, proven use cases for AI. growth in the last few months alone.

Gaming 117

Gaming Technology Technology Appointment 117

Martech

JANUARY 15, 2025

Today, technologies like AI and app-to-app deep linking are enabling marketers to enhance shopper experiences and deliver more comprehensive metrics that drive campaigns seamlessly from post creation to purchase. Processing. I expect to see some major improvements and even some totally new leap-frog startups emerge.

Niche 117

Niche B2B Service Retail 117

Hubspot

AUGUST 18, 2020

billion in sales process recommendation and automation in 2019 — a figure that's expected to rise considerably through 2022, at least. Given the ever-expanding place this kind of technology has in sales, it's becoming commonplace and sensible for any business to consider where these platforms can fit into their sales efforts.

Process 98

Process Sales Prospecting Technology 98

Martech

FEBRUARY 14, 2025

Start with one high-impact workflow like reducing churn in your most valuable segment. Dig deeper: 5 steps to ensure business goals lead your martech strategy Process dysfunction: The revenue killer Your marketing processes look solid in flowcharts. Real process improvement starts with eliminating what doesn’t work.

Finance 115

Finance SQL GTM Campaign 115

Martech

OCTOBER 11, 2024

Edge computing brings data processing closer to the action. Instead of sending data to a cloud server elsewhere, edge computing allows it to be processed right where it’s generated. It processes the video immediately, instantly identifying familiar faces or possible threats. What is edge computing?

Objectives and Key Results 73

Objectives and Key Results Retail Healthcare User Experience 73

Martech

MARCH 17, 2025

Processing. Technology: Fewer, better tools Every tool added to your stack introduces an operational burden. Instead of trying to be everywhere, brands should: Focus on high-impact channels that deliver measurable results. Will this integrate smoothly with our existing processes?

Objectives and Key Results 111

Objectives and Key Results Technology Technology High impact 111

Partners in Excellence

SEPTEMBER 25, 2023

For decades, technology continues to offer ways to improve our efficiency (and every once in a while, our effectiveness–but that’s a separate post). In addition to technology, we revise and redesign our processes to make us more efficient. We seek to replace human interaction with technology interacting with humans.

Technology 149

Technology Technology Meeting High impact 149

Highspot

OCTOBER 29, 2024

In fact, 65% of high-impact sales organizations (75% or more of reps achieving quota) report that sales managers spend 20% or more time coaching. It’s because teams who invest in sales coaching and development technology significantly outperform their peers, seeing a 57% higher success rate. Did you know?

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

Partners in Excellence

JUNE 19, 2024

“A rep with a fantastic sales process but no meetings gets fired!” But I still had some skepticism, I’d always thought of the concept of high impact meetings. I learned, “A salesperson with no process at all, but with tons of meetings, can make you money!” Process is worthless!

Sell 139

Sell High impact Meeting Up-sell 139

Partners in Excellence

MARCH 3, 2025

We leverage technologies, including AI/LLMs to offload the mundane and make us more efficient. We wait for our customers to engage us, if they do, at the very end of the buying process, because it’s easier to talk about our products, than understanding and helping them understand their challenges. Finally, the sunk cost fallacy.

High impact 84

High impact Technology Technology Growth 84

Partners in Excellence

AUGUST 14, 2024

High impact coaching means understanding the current performance–not just the numbers but what is driving the numbers: If there are pipeline problems, what’s causing them? Are we helping the customer move through their buying process? Are we we leveraging tools/technology/content as effectively as possible?

Cross-sell 135

Cross-sell Pipeline High impact Meeting 135

Martech

DECEMBER 12, 2022

In response to these economic headwinds, CFOs and CEOs prioritize investments focused on growth, which includes both digital technology (e.g., One would think this focus signals good news for marketing technology budgets, but the C-suite doesn’t look so positively upon more investments in martech solutions. Processing.

A/B testing 114

A/B testing Technology Technology Growth 114

Martech

MAY 31, 2022

Certain third-party agencies specialize in leveraging data to generate high-impact campaigns. Finding the right agency can be a time-consuming process, especially if you’re taking external help for the first time. The following process can help you shortlist the right agency: Do diligent research. Cost-benefit analysis.

Pitch 107

Pitch High impact Campaign Niche 107

Partners in Excellence

FEBRUARY 2, 2024

The tools themselves are evolving quickly, but having gone through a several of these technology disruptions in the past, I recognize we usually find the mediocre to poor uses first, but as we gain experience we improve our understanding and start to leverage the technology to its full potential. We had a remarkable technology.

Manufacturing 139

Manufacturing Engineering Technology Technology 139

Martech

NOVEMBER 16, 2023

Microsoft’s big mistake was thinking advanced new technology could beat Google’s true advantage in this area: Money. Dstillery’s new Connected TV (CTV) solution uses AI and applies its patented ID-free technology to reach priority audiences more effectively. Business email address Subscribe Processing. Confused yet? Get MarTech!

Engineering 117

Engineering User Experience High impact Technology 117

Partners in Excellence

APRIL 19, 2022

This helped establish my credibility with my customers, I could more quickly identify issues important to them, getting into high impact conversations with them. In that process, I became expert at certain problems my customer had. Together, we could identify problem areas to go more deeply into.

Customers 142

Customers High impact Prospecting Clients 142

RingDNA

MARCH 18, 2025

By leveraging this sophisticated technology, you can monitor, analyze, and optimize all of your conversations with buyers to ensure that each engagement yields maximum results. Craft a High-Impact Follow-Up Email Developing and sending timely meeting email recaps is critical to building trust and moving the deal forward.

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

Heinz Marketing

JULY 9, 2021

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. WordStream defines content amplification as the process of helping your content reach a significantly wider audience. By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing.

B2B 138

B2B A/B testing Campaign Lead generation 138

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. The B2B buying process has gone primarily digital; most B2B sellers and teams have not. We know the facts.

B2B 120

B2B GTM Cross-sell Cold Call 120

Highspot

MAY 26, 2025

These categories are used across industries where educational technology and digital learning continue to evolvespanning enterprise training, higher education institutions, and online learning environments like massive open online courses (MOOCs). Analysis starts by identifying high-impact skills.

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Education 52

Martech

OCTOBER 19, 2023

These overlay technologies support an omnichannel marketing approach to improve the customer shopping experience and create shoppable opportunities within new or existing content. This solution provides high-impact metrics in a package, combining instant creative and media analytics in one place. Get MarTech! In your inbox.

B2C 124

B2C Launch High impact Market share 124

Highspot

MAY 15, 2025

It includes everything from onboarding through support to guide every stage of the sales process. When you get it right, partner enablement boosts partner performance, strengthens brand consistency, and nurtures long-term, high-value relationships built on mutual growth. Thats how you will build a unified team. And simplicity matters.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Partners in Excellence

AUGUST 26, 2024

But, unless the customer is very late in their buying process, we typically fail in those conversations. He focuses on establishing and building trust with their clients–through the sales, delivery, and ongoing support processes. He understands how to have high impact collaborative conversations with each.

High impact 139

High impact Growth Trust Prospecting 139

Martech

JUNE 1, 2022

High-impact audience development strategies. Broadly defined, audience development is the process of keeping your audience engaged with your business. High-impact audience development strategies. The strategies you use should be dynamic and adaptable for maximal impact on consumers. Who are they targeting?

High impact 117

High impact Campaign Niche Repeat business 117

Sales Hacker

DECEMBER 20, 2018

Highly efficient sales teams spend time on high-impact activities and minimize low-impact activities. Sales Productivity Stats: High-performing sales teams use nearly 3x the amount of sales technology than underperforming teams. Efficiency pertains to the distribution and use of resources. Qualifying. Negotiations.

Product 109

Product Tradeshows Appointment CRM 109

Sales Hacker

JULY 26, 2021

Zoom offers a similarly simple process for connecting. Other examples of technology that make it easier than ever to connect include calendar and scheduling platforms. What all these examples have in common is that they use technology to simplify processes, thus adapting to a world that expects a more simple solution.

Quota 130

Quota Cold Call CRM Sales 130

Search Engine Land

SEPTEMBER 5, 2023

Our study focused on websites in the technology industry, with traffic mainly from informational keywords. Using this process, you can arrive at around 10-50 keywords (for small websites) or up to hundreds of keywords for larger websites that drive most of your SEO traffic. Learn how the model works. SUBSCRIBE See terms.

CTR 142

CTR Technique Strategize Niche 142

Partners in Excellence

OCTOBER 12, 2012

Effective teaching is a journey– a series of things that happen in a relatively structured manner (sounds a lot like a process) to achieve outcomes over time. So effective teaching is really about a process or plan and the sharp execution of that plan. Technology helps, but technology is not the solution.

Customers 114

Customers Pitch Objectives and Key Results Education 114