Refreshing Solutions

AUGUST 18, 2021

This post discusses how to put a public relations plan in place, tools that can be used for free and suggestions on how to use those tools in the future. . This post discusses how to put a public relations plan in place, tools that can be used for free and suggestions on how to use those tools in the future. .

Technique 52

Technique Campaign Consult Education 52

Hubspot

MAY 23, 2023

Here, we'll explore how salespeople are harnessing the power of AI in their day-to-day work with insights from our 2023 State of AI Report. How Sales Professionals Are Using Artificial Intelligence 1. How Sales Professionals Are Using Artificial Intelligence 1. Writing prospecting messages. Let's dive in.

CRM 74

CRM Sales Contact Up-sell 74

Hubspot

JUNE 6, 2022

Ask how they know this person to establish a sense of credibility and set the stage for a potential referral opportunity. Seeing the kind of content it's promoting and getting a feel for its brand voice helps you understand how to better present yourself to a buyer. The 18 Best Places to Research Buyers Before Sales Conversations.

Prospecting 89

Prospecting Objectives and Key Results Pitch Sales 89

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? One human-written narrative, three AI-generated posts Before diving into the results, let’s look at how the posts used in the test were generated. million in ticket sales to four optimized press releases. Dramatically better results than Claude 2.

Objectives and Key Results 112

Objectives and Key Results Campaign Referrals Gaming 112

Search Engine Land

DECEMBER 6, 2022

How the helpful content and spam updates contributed. Within the last few months, service area business (SAB) websites started to see rank fluctuations aligned with the rollout of Google’s helpful content and spam updates around late August through October. However, sites weren’t getting directly penalized by rank.

User Experience 101

User Experience Engineering Construction Clients 101

SaaStr

DECEMBER 9, 2020

But every business leader has a few top pressing problems that a software vendor can solve. But VPs are still sitting on their computers, struggling to hit their plans, manage their teams, hire the next great engineer, deploy their software releases, and hit their number. — Ben Chestnut (@benchestnut) November 12, 2020.

Campaign 142

Campaign Prospecting Engineering Start-ups 142

Hubspot

MAY 11, 2018

But how do you know what a job is actually like if you’ve never had any experience working it? Since journalists need to write stories that resonate with their own audiences, public relations professionals have to account for the interests of news outlets when they develop their PR strategy. What is Public Relations?

Pitch 76

Pitch Promote Appointment Clients 76

Hubspot

OCTOBER 4, 2019

Imagine this: You’re a project manager at a boutique marketing firm tasked with training the new PM and getting them up to speed on how to do their job to meet expectations. If you’ve never written an SOP before, take a look at how to write a great one. You can get creative with how you present SOPs. Format your process.

Price 70

Price Legal Finance Presentation 70

Hubspot

AUGUST 7, 2018

In the crowded space of the internet, how are you supposed to differentiate your business to reach the right audience? TV commercials, print advertisements, and billboards all attempt to do just that. But the internet can be an overwhelming and all-encompassing entity, filled with videos and recipes and news articles and e-commerce sites.

E-commerce 101

E-commerce Campaign A/B testing Engineering 101

Hubspot

AUGUST 16, 2018

Commonly abbreviated to PR, public relations defines how a company communicates with people. It’s how brands manage the spread of their information, so it’s similar to branding. And yes, it’s about more than press releases! Welcome to the world of public relations. Media: Owned vs. Paid vs. Earned. Guess what? Paid Media.

Campaign 100

Campaign Promote Represent Presentation 100

Hubspot

OCTOBER 16, 2019

But how do you communicate that with your stakeholders and the public? Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. You might have questions about how your marketing team and a PR agency can work together like, "What will a PR firm do?"

Strategize 97

Strategize Price Pitch Government 97

Refreshing Solutions

DECEMBER 21, 2018

Many business owners shy away from writing their own press releases, but it is not as complicated as it may seem. Yes, there are some best practices to follow, but these techniques will be covered in this guide to help business owners to learn how to write their first press release.

Technique 40

Technique Follow-up Contact Education 40

Heinz Marketing

NOVEMBER 10, 2020

As of this writing, there are over 211,000 jobs on Indeed in the category of “product marketing.” How can it be that the need for marketing a product can be so much higher than pipeline creation and lead gen? . C Suite: “Wouldn’t it be great if…” or “Did you see what X company just released? Let’s do that, too.”. Start again.

Product 139

Product Launch B2B Pipeline 139

Lead Fuze

NOVEMBER 10, 2023

How to use chatgpt in marketing might be your ticket off that treadmill. Imagine having an AI tool at your fingertips, generating content ideas, writing engaging copy and even interacting with customers on your behalf. How do you leverage ChatGPT for marketing? How can ChatGPT be used in business?

Campaign 52

Campaign Promote Follow-up Engineering 52

Search Engine Land

FEBRUARY 13, 2023

If writing isn’t your forte, good news: Content marketing isn’t limited to written formats. Let’s dive deeper into this great content type, including how to start a podcast. Let’s dive deeper into this great content type, including how to start a podcast. And that includes podcasts. What is a podcast?

Finance 93

Finance Start-ups Gaming Engineering 93

Hubspot

OCTOBER 9, 2019

First, go to Wikipedia's "Writing an article" page. If you're anything like me, you probably mainly consider Wikipedia a good source for a behind-the-scenes look at the production of Game of Thrones , or a collection of random facts on Zebras. In short, you likely haven't given it much thought as a channel for brand awareness.

Follow-up 100

Follow-up Gaming Start-ups Promote 100

Lead Fuze

NOVEMBER 14, 2023

How can content marketers use AI? , We’re going to dig deep into how AI’s grasp of user data can help in crafting personalized content. Table of Contents: Understanding AI in Content Marketing Benefits of Using AI in Content Marketing How Is Artificial Intelligence Changing Content Marketing? you might wonder.

Technology 52

Technology Technology Strategize Campaign 52

Hubspot

NOVEMBER 7, 2018

Here’s a quick rundown of how to do so. Here’s a quick rundown of how to do so. How to Create Self-grading Quizzes in Google Forms. Press the settings button, which is the cogwheel icon, in the top right corner of the page. Customize options for grade release and what respondents can see during or after the quiz.

Customers 69

Customers 69

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. DemandMetric ). Edison Research ). Edison Research ).

Entertainment 101

Entertainment Angle Niche Customer Relationship Management 101

ConversionXL

JUNE 16, 2022

In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. So, how can marketers align every department for a consistent customer experience?

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Hubspot

SEPTEMBER 18, 2019

While it was a funny (albeit dangerous) start to the new year, this small boost of infamy was a PR mess for the detergent brand in question, Tide , whose crisis communication team had to figure out how to respond to America’s teens swallowing their toxic product. Image source: Prezly. What do you want to achieve with this plan?

Gambling 98

Gambling Government Represent Clients 98

Hubspot

JANUARY 14, 2013

When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. That would have been the most effective way to get out your message and get some press. The Benefits of Using a Press Release. But how do you really get some attention with this tactic?

Real Estate 77

Real Estate Referrals Promote Presentation 77

Partners in Excellence

JANUARY 6, 2023

For example, “How should a sales person research a customer? The tool assembles a collection of well constructed sentences, identifying very high level issues, presenting balanced observations. But nothing new. No insights that cause one to think, “That’s interesting, I’ve never considered this before.”

Construction 68

Construction Healthcare Represent Conversion 68

ConversionXL

MAY 27, 2022

It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos. Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. Demand generation is about creating demand.

Lead generation 107

Lead generation Growth Strategize Cold Call 107

Hubspot

JULY 30, 2013

Do those search engine optimized press releases you''re sending actually boost your search rankings? What about those guest blog posts you''re writing? And this, my friends, is where press releases factor in. Google Says Optimized Anchor Text Links in Press Releases Qualify as ''Unnatural Links''.

User Experience 77

User Experience Engineering Campaign Launch 77

Salesforce

APRIL 21, 2022

If you’re a marketer, you’re probably wondering: How do I sound more human with my voice and tone? How do I step into my audience’s shoes the way the best brands do it? You know, like how your paper towel brand shares a recipe for Halloween cupcakes. 2) How to start a voice and tone program at your company.

Trust 98

Trust Start-ups Education Follow-up 98

Sales Hacker

APRIL 8, 2020

But how do you build it? But how do you build it? Keep reading to learn how to overcome a credibility gap, plus five things you can do to create credibility with your ideal prospects — even if they’re perfect strangers. RELATED: The Dangers Of Being Too Salesy (And How To Build Trust Instead). Let’s get started, shall we?

Closing 115

Closing Prospecting Referrals Trust 115

Hubspot

OCTOBER 18, 2013

Write a press release. Write a press release. Duh -- press release, everyone is going to want to hear about that. To the press release we go! The Problem With Press Releases. Alright, here''s how to change how you think about PR, your company, and how the two relate.

Launch 75

Launch Angle Pitch Start-ups 75

Hubspot

OCTOBER 31, 2018

Ask any professional athlete or business executive how they became successful, and they’ll tell you they mastered a process. Since it follows a logical sequence of steps throughout the software development life cycle, similar to how a waterfall flows down a cascading set of rocks, it’s called the waterfall model. The Waterfall Model.

Follow-up 67

Follow-up Technology Technology Process 67

Search Engine Land

FEBRUARY 16, 2023

In 2004, SEO as a discipline was perceived as some kind of dark art performed behind the scenes. This “SEO voodoo” had minimal effect on a website and nothing to do with the actual business. Some people bought some links on more or less shady corners of the web and miraculously the Google rankings shot up. Marketing Sales. At the start!

UX 99

UX Objectives and Key Results Consult Start-ups 99

Hubspot

JUNE 30, 2021

How to Concatenate in Excel. Here's a look at how to concatenate in Excel: Let's say you have a list of customers whose first and last names are separate. To do that, you need to understand both the syntax of the function and how to format the text strings that make up the formula. Excel Concatenate Formula.

Follow-up 93

Follow-up Campaign Start-ups Closing 93

Hubspot

JULY 18, 2019

My team at Fractl has been earning top-tier coverage in the media for our clients for over six years, and we have always been interested in learning how to establish real, trusting relationships with media contacts to better serve our clients. The relationship between journalists and PR professionals is complicated.

Pitch 73

Pitch Niche Angle Cold Call 73

Veloxy

SEPTEMBER 30, 2021

What they need is someone who understands the complexity of a sales call, what needs to be said, and how to say it. Today, it’s more than knowing exactly how a product or service can help a customer’s business flourish. This is the golden key to cold calling! And share it with your sales colleagues. Table of Contents.

Cold Call 211

Cold Call Objectives and Key Results Real Estate Up-sell 211

Hubspot

JUNE 9, 2020

Let's say you're looking for a resource about how to start an online business. This is the glory of long-form writing. Let's take a minute to look at how. If you write long-form pieces — and make sure those articles are useful to your audience — you can increase the time spent on your site and value to your reader.

Engineering 101

Engineering Start-ups Presentation Follow-up 101

SaaStr

DECEMBER 23, 2020

In Today’s Episode We Discuss: How Tamar made her way from Google and Amazon into the world of bottoms up SaaS with one of the leading companies of our generation, Slack. How did Jeff Bezos’ approach to “the customer” impact Tamar’s operating mindset? How does Tamar analyze customer responses to product changes? Harry Stebbings.

Product 99

Product Engineering Customers E-commerce 99

Hubspot

APRIL 11, 2018

Writing a cover letter can feel like a daunting task, particularly if you don’t have a lot of “real world” experience. Fortunately, a cover letter is actually an exceptional chance to explain how your extracurriculars or classes taught you leadership and time management skills. Formatting. Your Address. City, State Zip. Paragraph One].

Objectives and Key Results 93

Objectives and Key Results Sports Promote Follow-up 93

Hubspot

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. Additionally, copywriting varies depending on your audience, purpose, and format — copywriting for an Instagram post, for instance, is entirely different than copywriting for a press release.

Contact 101

Contact Follow-up Service Closing 101