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Human Interaction Is Not Designed For Efficiency

Partners in Excellence

As sellers, we are obsessed with efficiency. For decades, technology continues to offer ways to improve our efficiency (and every once in a while, our effectiveness–but that’s a separate post). In addition to technology, we revise and redesign our processes to make us more efficient.

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Building Trust in AI Needs a Human Touch

Salesforce

Salesforce Research & Insights recently conducted research that shows AI is more trusted and desirable when humans work in tandem with AI. Results show customers and users do believe in the potential of AI to increase efficiency and consistency, bring inspiration and fulfillment, and improve how they organize their thoughts.

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Information gain: Here’s what this new SEO ‘buzzword’ really means

Search Engine Land

The 3 schools of information gain: Humans, machines and search engines Information gain can be used in three topics: Machine learning. The 3 schools of information gain: Humans, machines and search engines Information gain can be used in three topics: Machine learning. The new buzzword in SEO is information gain. Google Patent.

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Buying Is Messy!

Partners in Excellence

As we look at the things that underlie these struggles, we recognize that buying is an innately “human” process. We struggle, we wander, we resist, we start/stop, we feel uncertainty, risk, on and on… Soon we realize buying is inefficient because human relationships are messy and remarkably inefficient.

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“There’s Room For Humanity In Business…”

Partners in Excellence

Brent made a comment, “There’s room for humanity in business… ” It struck me oddly, my initial reaction was, “Well duhhhh! Brent made a comment, “There’s room for humanity in business… ” It struck me oddly, my initial reaction was, “Well duhhhh! Thanks for the insight, Brent.”

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Insurers: Beyond Transactions, What’s Your People Policy?

Salesforce

At Salesforce, we ask, “What do people truly want when they interact with their insurance company?” Meet Natalie, a physical therapist and mother, who’s budget-conscious, comfortable with technology, and who values human connection when engaging with businesses, no matter the size. Let’s begin.

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8 Ways to Effectively Present Your Brand’s Service Product to Website Visitors

Sales Pop!

94% of first impressions are design-related – that’s a big deal for brands selling services online. 94% of first impressions are design-related – that’s a big deal for brands selling services online. Stick with us, as these tips are designed to help you turn visitors into clients with ease and efficiency.