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First You Create Value

Iannarino

Many salespeople, though, launch the sales conversation with a firm intention to secure a signed contract and an agreement to install their “solution.” Once you discover the problem, you open up the opportunity to insert your solution, solving the problem. The first thing you need to do is to create value for your prospective client.

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Multi-Purposed Projects

Adaptive Business Services

One thing that I would like to think that I have gotten pretty good at is creating a specialized project and then finding multiple ways to reuse it. Online course gets new life In 2021 I introduced an online course on Nimble CRM. The course ended up being a total and abysmal failure. Why reinvent the wheel every time?

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From Legacy to Modern Sales Approaches, Stakeholders | Part 5

Iannarino

At one time, as a salesperson, you would be told to find “the decision-maker,” the single individual who could sign a contract. As the legacy laggard era started to wind down in the 80s, larger groups started showing up to sales meetings. He was gruff and direct, and I was fearless and game. Part 4 | Discovery.

Contract 178
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How To Build the Email List of Your Dreams

Salesforce

Email lists are great because when people choose to sign up for content, it means they’re already interested in your brand. I hope you received subsequent emails that felt thoughtful, at a respectful frequency and with content that was relevant to you. If you build it, they will come. It sure can. What happened next?

CTR 124
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Call To Action In Writing: 7 Powerful Examples

ConversionXL

Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. That action might be to: Download an ebook or guide; Sign up for a free trial; Register for an upcoming webinar; Browse products in your online store; Book a sales demonstration.

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12 Tips To Master Your Squeeze Page Design

ClickFunnels

Traditionally, this meant that a visitor would have to hand over their email address to access something — like an ebook, video, or course — but nowadays, you might also see companies using squeeze pages to get people to sign up for a free trial, join a waitlist, or even make a purchase. Let’s dive in! What is a Squeeze Page?

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Decoding generative AI: Top LLMs and the app ecosystems they support

Martech

Instead of creating a list of hundreds of AI marketing tools that may (or may not) be around in a few months, I hope to arm you with the foundational knowledge to select AI tools strategically well into the future. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection.