Search Engine Land

JANUARY 4, 2024

However, the importance of internal linking extends beyond SEO; it’s pivotal in creating a navigable, user-friendly website, especially for people with disabilities. Internal linking is one area that SEO has influence in terms of where and how it appears on a website. Avoid hyperlinking headings 9. Use breadcrumb navigation 7.

User Experience 132

User Experience Trust Follow-up Engineering 132

SaaStr

MAY 17, 2024

As Product leaders, you have to build trust with CEOs and founders, align on vision and strategy, stay focused on the customer’s problem, and effectively navigate misalignment to ensure your product has the greatest chances of success right out of the gate. But how do you tactically achieve all of that?

Product 89

Product GTM Trust Growth 89

Search Engine Land

MAY 17, 2024

Spoiler alert: it’s not good. ” “It seems like Google is trying to hide the mechanics of a potential first-price auction rather than ensuring a truly fair second-price system.” ” “Google is a monopoly that’s raising prizes without telling advertisers about it.”

Trust 139

Trust Price Consult Clients 139

Search Engine Land

MAY 16, 2024

A site migration can feel like packing up your entire house and moving across the country. To nail it, you need a rock-solid plan and a dedication to doing things right. Preparing for your site migration Before you jump into the deep end, take the time to plan: Define your goals and objectives.

Objectives and Key Results 94

Objectives and Key Results User Experience Launch Engineering 94

SaaStr

MAY 12, 2024

Dear SaaStr: What Was Your Very First Sales Story? How Did It Go? We finally had the “all hands” meeting with all the C-level and VP execs involved. I couldn’t get the model to work in my head. That I would do whatever it took to make them win in the market. How Did It Go? At 0% interest! In one room.

Contract 79

Contract Finance Negotiate Price 79

Martech

MAY 15, 2024

Google is rolling out its AI Overviews search to U.S.-based It provides a few snippets of an answer based on its understanding of queries and the content it found on the topic across the web. Not in all your searches. based users of Google Search in the coming week. What are AI Overviews? A simpler view.

Click Through Rate 96

Click Through Rate Launch Follow-up Technology 96

SaaStr

FEBRUARY 12, 2024

Dear SaaStr: Does It Make Sense For Your First Marketing Hire Be a Product Marketer? It does not make any sense, 99 times out of 100. Generally, the CEO or another founder will hack being both the head of product, and head of product marketing, at least until $1m-$2m in ARR, often longer. Strong Disagree.

Product 79

Product Pipeline Growth Customers 79

Search Engine Land

SEPTEMBER 14, 2023

We talk about it, repeat it, say it to clients. But even though we know what it is, do we really understand how to both diagnose and fix E-E-A-T issues? The first thing is to take a deep gulp and head to Google Trends. The first thing is to take a deep gulp and head to Google Trends. Let’s find out.

Process 136

Process Clients Contact Presentation 136

SaaStr

NOVEMBER 30, 2023

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. Without it, you don’t have a business. Founders are still leading sales and are very good at it. What do these look like from an early-stage standpoint?

Go To Market 89

Go To Market GTM Cross-sell Growth 89

Martech

OCTOBER 13, 2023

Whether it’s letting Google or Facebook make our ad decisions for us or asking ChatGPT to write all our content (a very bad idea), AI is making our job easier. It depends. Are you in danger of losing your voice and jeopardizing your client engagement online? But this isn’t a “set it and forget it” situation.

Campaign 135

Campaign Drivers/motivators Clients Technology 135

SaaStr

DECEMBER 24, 2023

Last week we had a great one with Kyle Norton, CRO at Owner, check it out here. This week we have Neeracha Taychakhoonavudh, Global Head of Customer Experience at Asana! This week we have Neeracha Taychakhoonavudh, Global Head of Customer Experience at Asana! #1. What’s your core stack of apps today? She holds B.A.

Customers 87

Customers Growth Service Sales 87

SalesProInsider

DECEMBER 13, 2023

No, it’s not a nursery song (i.e. Head, shoulders, knees, and toes…”). Because engaging their head, heart, and hands is how we involve and immerse them in the experience that builds trust, connection, and commitment with them versus having them be passive observers. It’s not just visual and audio anymore.

Conversion 71

Conversion Prospecting Pitch Trust 71

Search Engine Land

JANUARY 18, 2024

However, for those of us who love to solve SEO puzzles, it’s an exciting time when we’re faced with new challenges and massive opportunities. This year, it’s all about diving deep into the techy side of SEO, getting cozy with AI tools for content and figuring out how to manage rising costs without breaking the bank.

Transportation 124

Transportation Sports User Experience Technology 124

Martech

MAY 17, 2024

Ah, there it is again — the genAI buzz. It’s going to transform B2B sales and marketing, right? Like me, you’ve come across a flood of posts waving hands in the air — AI is a magic pill promising to skyrocket productivity, slash costs and practically do your laundry. It should never have been this complicated.

B2B 89

B2B Strategize Technology Technology 89

Salesforce

OCTOBER 23, 2023

AI is having its moment. No longer just a buzzword, AI and generative AI are changing how we all do business. What are the critical actions you can take to help guide AI transformation in your organization? Key takeaways: Understand the technology so you can apply it to the right use cases. What is a short-term strategy?

Government 121

Government Teamwork Sports Strategize 121

Martech

MARCH 8, 2024

The marketing industry is in an interesting position when it comes to women in the workforce. Women hold 60% of all North American marketing jobs, according to data from LinkedIn , and women now hold 52% of CMO roles. For women, it’s Account Manager. In your inbox. Women hold 51% of the jobs in U.K. Women in U.K.

Account management 113

Account management Process 113

Search Engine Land

FEBRUARY 15, 2024

It is unclear if this as intentional or if Google has another bug serving or rending a search feature. Featured snippets are Google Search’s machine learning based snippets that can show at the top of the results and often answer your query. What changed. Here are two examples. I suspect this will be the same. Why we care.

Presentation 113

Presentation 113

SaaStr

DECEMBER 2, 2023

Brutal head-to-head competition in areas you might not otherwise compete. If you can raise a ton of capital, it’s one strategy to win and crush the competition. It can be, and for at least more of the life of your company, should be, a profit center. The optimal structure is one that is accretive.

B2B 85

B2B Quota Account management Gaming 85

Search Engine Land

FEBRUARY 21, 2024

Pinterest is launching its first-ever streaming show with an actionable and shoppable experience. How it works. Pinterest is expanding its original content to strengthen its position as a product discovery platform. We hope it will inspire people to try something new.” Why video matters. Grand finale.

Launch 124

Launch Entertainment Conversion Product 124

Salesforce

MAY 6, 2024

Is your business ready for an audit? We’re talking about an AI audit, a kind of check-up on your AI systems to ensure they’re operating ethically, transparently, and within regulatory guidelines, with an eye toward understanding how they make decisions. No, not the kind involving accountants and IRS agents.

Legal 116

Legal Territory Trust Technology 116

SaaStr

APRIL 20, 2024

"We all need more hackers on our team. Give it a listen / watch! Marketers should focus on the acquisition channels they’re best at, even if it’s not the perfect fit for the situation. Companies that are mainly outbound-driven should be cautious when hiring a head of sales with no outbound experience.

Drivers/motivators 98

Drivers/motivators Growth Product Technology 98

Search Engine Land

NOVEMBER 7, 2023

We all know what’s involved in crafting the perfect, most SEO -conscious article for the web. This part of the post-publishing process is vital to ensure that you’re amplifying the content you create and should help it reach a wider chunk of your audience. And, to a lesser extent, BlueSky Social.

Retail 111

Retail Engineering Presentation Referrals 111

Search Engine Land

DECEMBER 5, 2022

If your content isn’t performing as well as you expected, or old pieces you published a few years ago are no longer relevant or pulling their weight, it’s time for an update. Specifically, it’s time to optimize your underperforming content. Getting read. Gaining engagement such as shares or comments.

Engineering 103

Engineering Entertainment Government Start-ups 103

criteria for success

AUGUST 3, 2022

What is head trash? Private conversations occur in your head. I call this “head trash.” ” Head Trash Impacts Salespeople. Having conversations in your head isn’t always a bad thing, even if you're self-critical. They help you identify your role and responsibilities.

Meeting 98

Meeting Objection handling Sales Conversion 98

Martech

MARCH 12, 2024

Microsoft Ads has expanded its Copilot trial to a larger set of advertisers. The company confirmed it is giving more advertises access to Copilot as it continues to collect data, test, optimize and work towards general availability. How it works. Please share your feedback so we can learn and improve.”

X-functional 94

X-functional Campaign Engineering Product 94

Partners in Excellence

APRIL 19, 2024

It’s Friday, it’s been a busy, but great week. Dave: Thanks for the opportunity to speak, I’m sure I can have a great impact in driving growth in your sales organization. Can you tell me a little about the results you produced in your last role. What was your the average tenure of your people?

Quota 120

Quota Growth Prospecting Start-ups 120

Martech

JANUARY 26, 2024

Winning your clients’ loyalty brings you much more revenue. An ICP identifies your best-fit target customers that you can serve exceptionally well. Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care. But why is it so important, after all?

B2B 116

B2B Customers Appointment Objectives and Key Results 116

Martech

DECEMBER 8, 2023

Meta’s Threads now has its own version of hashtags. Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. Topic tags are now accessible to all users worldwide to enhance search functionality within the app. Why we care. Topic tags support special characters.

Conversion 116

Conversion Process 116

Search Engine Land

OCTOBER 25, 2023

Amazon said its tool could lead to better ad performance. How it works. Head to Amazon Ad Console, select your product, then click Generate. Head to Amazon Ad Console, select your product, then click Generate. You can add up to five images in your Amazon ad. Why we care. This was expected.

Launch 122

Launch Click Through Rate Campaign Engineering 122

Martech

OCTOBER 11, 2023

This shift means potential customers have less incentive to click through to your website. It all starts with leveraging what humans still deliver better than AI: original ideas. Establish yourself as an authority in your field by maintaining a consistent online presence.

Start-ups 126

Start-ups Launch Gaming Promote 126

Salesforce

FEBRUARY 12, 2024

Use these four in-demand Salesforce ecosystem job skill trends — identified in the Jobs in the Salesforce Ecosystem report — to build your skill set. Job skills trending in the Salesforce ecosystem No matter your role, these in-demand skills apply to you. It’s how you can write a sales email based on templated prompts.

Relationship building 116

Relationship building Niche Contact Trust 116

Search Engine Land

JUNE 9, 2023

It doesn’t matter how many words your content piece has. Let’s talk about it. Why the best word count for SEO doesn’t exist There is no “one size fits all” in terms of word count that will automatically make your pages more likely to rank. It’s just not that simple. Adding more words just makes it longer.

Entertainment 97

Entertainment Engineering Follow-up Presentation 97

Search Engine Land

SEPTEMBER 28, 2023

In local SEO , we take it further by giving these search term types another name: implicit and explicit searches. Applying this concept to your local search strategy can help improve your local rankings and drive leads from Google Maps with arguably less effort. Implicit vs. explicit search in local SEO: How do they differ?

Clients 133

Clients Education Strategize Growth 133

SaaStr

JANUARY 23, 2021

He was an up-and-coming candidate and had the full package, but it was his first time to really own it all. The CEO saw it … almost. He said he’d hire him … with a great package … but only as “Head of Sales” Not VP. And they’re just killed it together. __.

Engineering 137

Engineering B2C Sales Drivers/motivators 137

Sales Hacker

OCTOBER 20, 2023

We’ve all been alternating being on the road, so it’s good to have the gang back together. Anyway, let’s get into it. This week is brought to you by Demandbase: Hit Your Revenue Goal. Russell Scherwin , Director, Facilitation at Force Management expresses that this is the worst thing you can do, as it dilutes brand value.

GTM 105

GTM Education Sales B2B 105

Martech

APRIL 15, 2024

What will customers remember after they have experienced your website, product, service or people? What will they tell their friends or colleagues about their experience — will they even mention it? It began with a room upgrade because I had booked our stay through American Express. The next day, at breakfast, we met Lincoln.

Customers 118

Customers Hospitality Technology Technology 118

Martech

SEPTEMBER 18, 2023

John Leonelli is head of sales, B2B Americas, at Babbel, a company that provides subscription-based language learning software and an e-learning platform. They recently moved into the American market, where companies of all sizes are looking for help with Spanish-to-English and English-to-Spanish language skills.

Agriculture 118

Agriculture Territory Construction Manufacturing 118