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How to create service pages that rank and convert

Search Engine Land

Your service pages, especially if you operate entirely online, have a huge job to perform. They need to effortlessly convey exactly what you do, what you offer, and how your services benefit your ideal customer. Luckily, you don’t have to start from scratch whenever you want to create a winning service page.

Service 97
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Problem Solving with Jay Hammans

criteria for success

Jay is the Vice President of Sales at DialAmerica Marketing, which provides on-shore B2B and B2C customer engagement services. H e has extensive experience in sales and sales leadership, and he is currently based near Wichita, Kansas. . This week's guest is long-time friend of CFS and sales expert Jay Hammans.

B2C 98
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Super Bowl commercials and strategies to watch for

Martech

While the game on the big screen will bring new glory to either the Kansas City Chiefs or the San Francisco 49ers, the fan experience — and all those commercials — will bring nostalgia and interactive delight to digital consumers. However, even though they love her in Kansas City, she runs second to her beau when it comes to advertising.

Gaming 114
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5 Super Bowl LVIII takeaways for marketers

Martech

As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!), Media and entertainment brands (including gambling services like BetMGM) led the field with 17% of ad air time, according to ad sales intelligence company MediaRadar. Technology brands came in second at 15%.

Gambling 130
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This day in search marketing history: March 2

Search Engine Land

By contrast, 125 big brands were using the site to market their products or services. Topeka Changes Its Name To Google, Kansas (Temporarily) 2010: What would you do to get Google to build a super high-speed broadband network in your hometown? If you were the city of Topeka, Kansas, you changed your name to Google, Kansas.

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“We Aren’t In Kansas Anymore” Going Global

Partners in Excellence

How people buy, how we market and sell to them, expectations of service and support are very different. Sure we may modify the language and we recognize legal differences, but we do everything else the same. It’s not! Things are very different. In Germany, what you can do with email marketing is very different than in the US.

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Gap Selling Delivers BIG Results

A Sales Guy

I’d say each sale is more complete and involves a larger product/service mix to solve their business problem. We have improved our internal processes for operations, customer service, innovation, hiring, etc…. Also, budget is much less of a discussion than before due to the value of solving these business problems.

Sell 88