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How marketers can break free from decision fatigue

Martech

Cut costs but don’t cut the results As you’ll see in Slack communities and subreddits, teams are being asked to cut costs while still driving results. Competitors who move faster can capture market share and secure customers you could have had. Fostering a culture that values prompt and decisive action is key.

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Recognizing the Right Moment: When to Partner with a Marketing Agency

Heinz Marketing

However, many B2B companies grapple with the decision of whether to manage marketing efforts in-house or collaborate with an external marketing agency. This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business.

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How to align your martech COE with organizational and go-to-market goals

Martech

It might use martech to disrupt the status quo and capture market share quickly. Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Boost engagement rates on key channels by 30%.

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Promotional Pricing 101: Everything You Need to Know to Get Started

Salesforce

Promotions are a key lever in the pricing toolkit, complementing discounting or special pricing. Launch new products quickly Discounts and promotions do not have to be reserved for old products. Buy one, get one (BOGO) This tactic trades margin for volume, resulting in larger cart sizes and moving inventory out.

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Why starting small with AI pilots before scaling is a mistake

Martech

Quarterly results drive many leaders. Missed opportunities : Taking too long to move beyond experimentation can mean missed opportunities to capitalize on market shifts and opportunities. While your team is cautiously working on a pilot, competitors may be scaling AI across their operations and capturing market share.

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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

This article will show you the key components of an effective seasonal PPC strategy, including: Identifying seasonal trends in your industry. The key is recognizing yours. Increased market share? Flexibility is key in PPC. The key is to think like your customer: What are they looking for right now?

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

This helps players achieve objectives consistently, even when team members change. Marketing playbooks work the same. What’s inside will differ depending on the channel or marketing campaign. Marketing strategy should detail: Goals and objectives. Where your product or service fits into the market.

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