SaaStr

MAY 30, 2024

How PLG Evolved First, let’s start with PLG and its evolution. How did it all start? It’s an end-user-focused growth model where your product drives acquisition, activation, expansion, and retention. Because the end user starts using the product, often through a self-serve motion. The last is product-led.

Cross-sell 90

Cross-sell Customers Pitch Drivers/motivators 90

ConversionXL

FEBRUARY 3, 2022

They drew people in with a product they assumed would be a hit and pushed forward without taking in customer feedback. People had a terrible experience using their product. After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off.

Growth 102

Growth Product Objectives and Key Results User Experience 102

ConversionXL

JANUARY 18, 2022

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe?

Product 110

Product GTM Construction Launch 110

Hubspot

APRIL 21, 2020

The other day, I signed up for a friend's solidcore Pilates class. The app was incredibly easy-to-use and sent me notifications 10 minutes before the class started. But, while a mobile app as a revenue generator can be quite lucrative, the low barrier to entry makes a successful launch all the more challenging. Define Success.

Launch 97

Launch UX Networking Cross-sell 97

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 123

Retail X-functional Launch Non-Profits 123

Search Engine Land

MAY 6, 2024

A PPC professional’s job goes beyond just launching paid search campaigns. Testing will determine which element needs adjusting, but uncovering this misalignment provides a starting point. Analyzing keywords post-launch is a typical part of account maintenance and provides a window into several important insights.

CTR 88

CTR Objectives and Key Results Click Through Rate Campaign 88

ConversionXL

FEBRUARY 6, 2019

The classic graph for the product lifecycle is a sales curve that progresses through stages: a sharp rise from the x-axis as a product transitions from Introduction to the Growth phase; a sustained, rounded peak in Maturity; and a gradual Decline that portends its withdrawal from the market. What is product lifecycle marketing?

Product 124

Product Price Growth Campaign 124

ClickFunnels

JUNE 24, 2021

A lead is someone who has expressed an interest in your product and has given you their contact details or it is someone who hasn’t given you their contact details but has expressed an interest in your product once you contacted them. You explain how your product will make their life better. That’s all. Follow us on Instagram!

Prospecting 215

Prospecting Process Cold Call Customer Relationship Management 215

Search Engine Land

NOVEMBER 6, 2023

Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. As such, start optimizing early, long before the launch date.

CTR 118

CTR UX User Experience Engineering 118

Search Engine Land

OCTOBER 4, 2022

Imagine you’re on vacation, it’s approaching noon and you’re starting to feel hungry. Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Over 80% of searches worldwide occur on Google based on the latest search engine market share data. However, nearly 40% of U.S.

Objectives and Key Results 112

Objectives and Key Results Retail Engineering Launch 112

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

X-functional 114

X-functional Customer Relationship Management CRM Relationship Management 114

Search Engine Land

NOVEMBER 28, 2023

The pressure is on for marketing leaders as we round out the year. The directive is to end 2023 strong and prepare for 2024 long before it’s started. Urgency to realize the productivity gains promised by AI and other new technologies. Setting goals To set achievable goals, start with the big picture and get more granular.

Launch 98

Launch Campaign CRM Start-ups 98

Search Engine Land

AUGUST 15, 2023

Competitive keywords: Where to start? Let’s say you’re working for a young, innovative CRM trying to eat into the market share of Salesforce, HubSpot, and the like. Instead, start assessing where there’s room for you to stand out by looking at: What they’re saying. How their pages are set up to rank for the keyword.

CRM 94

CRM Angle Niche Clients 94

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas.

Technology 96

Technology Technology Launch Represent 96

Search Engine Land

JANUARY 6, 2023

in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. Read all about it in Blekko Launches Spam Clock To Keep Pressure On Google. In about a month, Google would start making moves to correct its perceived, growing relevancy problems with the Panda Update.

Sports 122

Sports Gambling Manufacturing Launch 122

ConversionXL

JUNE 16, 2022

Marketing strategy should detail: Goals and objectives. Where your product or service fits into the market. Marketing funnel. Where the campaign fits into your wider marketing and the customer journey (e.g., For example, let’s say for every new feature launch, you create a new landing page. Target market.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Search Engine Land

DECEMBER 27, 2023

Test driving Google’s Search Generative Experience The AI-generated answers are presented in a variety of forms via a snapshot, with links, images, videos and the ability to ask follow-up questions. Leading up to this: In January, we learned that Google would unveil a version of its search engine with chatbot features.

Engineering 125

Engineering Follow-up Launch Start-ups 125

ConversionXL

SEPTEMBER 10, 2021

Product leaders often believe it’s cheaper to buy software than build it. In this post, we’re sharing a build vs. buy framework to help you consider the opportunity costs and make an informed decision on whether to buy software off the shelf or build a custom solution. You need to build or buy these features to keep up.

Technology 96

Technology Technology Launch Transportation 96

Sales Pop!

APRIL 25, 2022

Before internet usage became mainstream and competition was not high, potential customers of certain businesses would have to attend conferences to learn about the products being launched. However, now that there are more people are able to set up their own businesses, there is a struggle to gain market share.

CRM 98

CRM Pipeline Customer Relationship Management Sales 98

Search Engine Land

JANUARY 26, 2023

Google AdWords API launches In 2005, Google launched the Google AdWords API. Smart Shopping and Local campaigns to be transitioned to Performance Max by end of September 2022: Google would also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline. WordPress 5.9

Gambling 92

Gambling Launch Engineering Campaign 92

Salesforce

FEBRUARY 7, 2024

Figuring out the right way to price your products can be tricky. Also known as markup pricing, cost plus pricing is a simple way to determine the sales price of a product. In this method, a fixed percentage is added to the total production cost for one product unit, yielding its selling price. 50 x (1 + 0.40) = $70.

Price 52

Price Profit margin Manufacturing Retail 52

Search Engine Land

JANUARY 3, 2023

Said Rap Genius: We effed up, other lyrics sites are almost definitely doing worse stuff, and we’ll stop. Google launches Question Hub for U.S. 2021: Google launched Question Hub in regions where the company found it did not have enough content in its search index to answer searchers’ questions. (On – Rap Genius.

Launch 92

Launch Engineering Drivers/motivators Territory 92

Search Engine Land

JANUARY 25, 2023

LinkedIn Ads launches In 2011, LinkedIn Ads officially launched. LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. AdGooroo Launches Competitive Insights For Local Paid Search 2016: The new tool provided keyword, ad copy and budget insights at a city level.

Objectives and Key Results 86

Objectives and Key Results Retail Real Estate Engineering 86

Martech

NOVEMBER 18, 2022

Let’s start with the definition of innovation. The same applies to touchscreen technology and many other processes and products that came together to allow something new to exist. Are your innovations launched on the correct scale? Are they placed within the correct markets? Innovation: A definition.

Assembly Line 103

Assembly Line Launch Real Estate Electricity 103

SaaStr

DECEMBER 22, 2020

of a product expansion that shows a larger TAM. Even if you have few customers to start. TAM (Total Addressable Market) is a tricky concept. On the one hand, to build a decacorn or a unicorn, you need to tap into a large market. The second proof point is launching a product expansion for real.

Launch 90

Launch Price Follow-up Market share 90

Search Engine Land

JANUARY 14, 2023

At launch, Facebook Graph Search only included people, photos, places and interests. Up Close With Facebook Graph Search. LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers. Amazon Sponsored Products ads now support dynamic bidding, bid adjustments. Facebook Has Some Tips.

Engineering 100

Engineering Launch Retail Networking 100

ConversionXL

FEBRUARY 3, 2022

When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. And fail fast.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Brand momentum in the marketplace. Take Tesla.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Search Engine Land

FEBRUARY 9, 2023

This was the third confirmed update to the algorithm, which launched Jan. Google officially displays years in business in local pack 2021: After several months of testing, Google officially launched a label that showed how many years a business had been in operation. Previously, he had been in charge of search products at Google.

E-commerce 84

E-commerce Electricity Pharmaceutical Engineering 84

Spiro Technologies

MARCH 29, 2024

How do you measure market share? On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. What that means is we invent products, manufacturing systems, that you put concrete into. Why do they do that?

Manufacturing 45

Manufacturing Up-sell Healthcare Territory 45

Sales Hacker

NOVEMBER 11, 2020

I know this sounds like blasphemy, but hear me out before you start throwing sarcastic memes my way. The decline in business travel for dinners and golf, caused by COVID-19, has only sped up this process. Competitive intelligence allows you to leverage your competitor’s weaknesses against them to take market share.

Launch 100

Launch Sales Price Clients 100

Hubspot

AUGUST 27, 2020

If you’re using market penetration as a measurement, use the following formula to discover how much a product or service is used by customers compared to its total estimated market. Number of Customers / Target Market Size) x 100 = Market Penetration Rate. What is high market penetration?

Territory 101

Territory Campaign Growth Sports 101

Hubspot

SEPTEMBER 18, 2018

When the World Wide Web launched in 1991 , most people thought it would fizzle out in a few years. To communicate, connect, research, and buy things, the internet was starting to become the most widely-used platform. A product's or service's increase in value due to a surge in usage is called a network effect.

Networking 69

Networking Service Product Non-Profits 69

Search Engine Land

FEBRUARY 9, 2023

Microsoft has just announced six new products and features for this month. Expansion into 34 additional markets Recently, Microsoft Advertising announced its expansion into 34 additional markets, bringing the total number of markets served to 164 globally. Work with your Microsoft Account team to start using this feature.

Campaign 94

Campaign Networking Conversion Consult 94

ConversionXL

NOVEMBER 23, 2022

Peep Laja: “How to win” Peep started with a reality check: there have never been as many brands as there are today. Although more and more companies are joining the game, the stability of market positions is astonishing. Salesforce, for example, increased its revenue market share to 18.4% Who is it for?

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Search Engine Land

JANUARY 24, 2023

Competition also keeps prices down and helps to ensure that no one search engine has too much market share or power. By creating a more competitive market, search marketers can benefit from better search options and more competitive pricing. How has Microsoft improved their Ads dashboard, features, and product offerings?

Campaign 93

Campaign B2B Networking Price 93

Hubspot

NOVEMBER 19, 2020

Is there an opportunity to increase market penetration? Is there any way you could engage in further product diversification? Companies hoping to increase revenue can do so in a variety of ways — such as an increase in advertising budget, expanding their sales team, and investing heavily in product development.

Drivers/motivators 101

Drivers/motivators Territory Growth Launch 101