Remove Launch Remove Niche Remove Service
article thumbnail

How to revolutionize your market segmentation with genAI

Martech

This creates a more robust, efficient and forward-looking segmentation process that can be especially valuable when launching new products or refreshing existing market strategies. This will help us ensure the segmentation prompt generates relevant customer groups that align with your service capabilities.

article thumbnail

What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Let’s say you’re launching a new product. The total addressable market, or TAM, refers to the total number of customers who could possibly use your product or service. SAM stands for serviceable addressable market. SOM represents your serviceable obtainable market.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social media and influencers: 2025 predictions

Martech

Customer service on social media We dont know what shape TikTok will take in the U.S., This creates an opportunity for marketers to boost customer service on social in the new year. This creates an opportunity for marketers to boost customer service on social in the new year. as the date for a likely ban approaches.

article thumbnail

What Is Partner Enablement and How to Create a Successful Strategy

Highspot

Enabled partners can tap into niche markets your internal team might not reach. Partner enablement equips your external partners, like resellers and distributors, with the tools, training materials, and content they need to sell your companys products or services. This is not reality. Did you know?

article thumbnail

The Early Days: How Veeva Hit $100m ARR With Just $3m Raised — And a Deep Vertical Focus

SaaStr

Specific Problem-Solution Fit : “We’re solving problems like drug sample tracking with electronic signature capture, healthcare affiliations management” – problems too niche for horizontal platforms 5. So that was a rule – you don’t give away professional services.” net income, 111.5%

article thumbnail

Your top B2B YouTube ads questions – answered

Martech

Medical device company Create custom audience segments based on smaller, niche competitor websites that sell the same type of product as you. Corporate events company Use in-market audiences like “Event Planning Services” or “Corporate Event Planning.” How professional do our videos need to be?

B2B
article thumbnail

I Took a Deep Dive Into Trend Forecasting: Here’s What I Learned [+ Expert Tips]

Hubspot

Some trend forecasting should occur before starting a business or launching a new product or service. Your planning might revolve around a product or service, or your trend forecasting may be focused on consumer behavior so you can plan to serve your audiences better. Product Development You can use trends to develop products.

CRM