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The small B2B marketing team’s guide to ABM

Martech

It ensures your marketing efforts are focused on high-value targets that align with your business objectives. Here’s how to effectively identify and select these key accounts. They also reveal shifts in market demand and highlight key topics in conversations with target accounts.

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How to use generative AI to reduce friction and convert car buyers

Martech

Hispanic consumers represent a significant economic force in the U.S. To address these challenges, we are testing a generative AI pre-approval bot to overcome these objections and convert more customers. As a result, consumers are more likely to feel confident providing the necessary information. and “What’s my down payment?”

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Recognizing the Right Moment: When to Partner with a Marketing Agency

Heinz Marketing

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. Limited Perspective : Being too close to the brand can result in tunnel vision, missing out on fresh ideas. Slower Time-to-Market : Learning curves can delay launch plans.

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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. It’s about accurately reporting and representing the facts of the situation as best as I can so everyone might be able to have a new conversation about where to go next. What does this mean in practice?

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13 HubSpot updates from December to kickstart your 2025

Martech

HubSpot launched 97 updates in December 2024. Control who can create CRM objects with new create permissions. Control who can create CRM objects with new create permissions Whats new : Admins can now set user-level permissions to control who can create or merge Contacts, Companies, Deals, Tickets and Custom Objects in HubSpot.

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A Comprehensive Guide to Product Training for Sales Teams

Highspot

Key Takeaways Product training is essential for anyone responsible for taking a product to market. A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Product training techniques like gamification keep teams motivated. co-marketing materials).

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Promotional Pricing 101: Everything You Need to Know to Get Started

Salesforce

Promotions are a key lever in the pricing toolkit, complementing discounting or special pricing. Launch new products quickly Discounts and promotions do not have to be reserved for old products. Buy one, get one (BOGO) This tactic trades margin for volume, resulting in larger cart sizes and moving inventory out.

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