ClickFunnels

OCTOBER 27, 2021

Our co-founders Russell Brunson and Todd Dickerson had each spent a decade selling online via sales funnels prior to launching ClickFunnels in 2014. That’s why they knew all too well how excruciating the process of building a sales funnel could be. Did you know that creating a sales funnel used to be an absolute nightmare?

Gaming 239

Gaming Commission Sales X-functional 239

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. X demos booked in introduction, X revenue in growth).

Launch 96

Launch Product Non-Profits GTM 96

ConversionXL

MARCH 29, 2017

The truth is, they simply had a solid growth marketing process. Growth Process > Growth Hacks. If you’re familiar with CXL, you know that we preach process over tactics to optimizers. Ideation x Execution = ROI. The ROI of a growth process is ideation multiplied by execution. process… Image Source.

Growth 123

Growth Process Objectives and Key Results A/B testing 123

Search Engine Land

FEBRUARY 29, 2024

However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released. She wrote on X : “It’s beyond crazy what’s happening in the LSA world right now. Business email address Subscribe Processing. ” Why we care.

X-functional 124

X-functional Engineering Launch Clients 124

SaaStr

AUGUST 15, 2020

Customers bought because they thought their organizations needed this functionality, and so they wrote the checks for Year 1, and even Year 2. Engagement Metrics are often low but (x) it’s already in the budget, and (y) what do you expect, we finally just deployed? Especially where business process change is involved.

Customers 134

Customers X-functional Price Launch 134

Partners in Excellence

JULY 15, 2015

Each of these things impact the buying formula Jeff establishes: CD x CF > C + F (If you want to know what it means, read Jeff’s article ). So what drives the CIO in making the decision is different than those in the finance function. For the Controller: CD CTLR x FP CTLR > C CTLR + F CTLR.

B2B 111

B2B X-functional Finance Drivers/motivators 111

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. Functions under the CRO right now. Why customer experience is a competitive differentiator in vertical SaaS.

GTM 80

GTM Engineering Customers Cross-sell 80

Hubspot

APRIL 23, 2025

NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66. NASAs goal is to reach net-zero carbon emissions in aviation by 2050, and developing the X-66 with Boeing is the first important step in this project. Tech companies co-developing a product, then parting ways once its launched.

X-functional 56

X-functional Manufacturing Non-Profits Government 56

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns. Formulate a written AI policy.

X-functional 124

X-functional Customer Relationship Management CRM Relationship Management 124

Search Engine Land

DECEMBER 5, 2023

AI functionality Google has added more AI functionality within the platform, with much of that centered on Performance Max. A GDN/X partnership X (at least pre-Elon) had built a strong tech influencer audience but wasn’t effective in helping advertisers reach the right people. Business email address Subscribe Processing.

B2B 101

B2B X-functional UX Campaign 101

Martech

OCTOBER 20, 2022

Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. They provide technical and strategic support for marketing software tools, workflows and processes. Design and manage internal workflows and processes. What does a marketing technologist do ?

X-functional 102

X-functional Objectives and Key Results Technology Technology 102

Martech

MARCH 21, 2023

If you’re not an expert in your company’s tech stack, you won’t know how to use existing tools to boost results or maximize new functionality that could replace apps you no longer need. To keep up, you must continually read product updates, beta launches and more to learn how your tech stack functionality is expanding.

X-functional 105

X-functional Negotiate Contract Technology 105

Martech

JUNE 30, 2025

You’ve got multiple stakeholders, triggers and processes all at play and sometimes it’s easy to miss a crucial detail or make a mistake that could wreck the campaign. Tip : Set up AI to double-check the process and workflow before you begin building it out. AI solution Use AI to verify the logic of your workflow.

X-functional 62

X-functional Campaign Strategize Launch 62

Sales Hacker

DECEMBER 17, 2024

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

GTM 99

GTM Engineering Electricity X-functional 99

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. Functions under the CRO right now. Why customer experience is a competitive differentiator in vertical SaaS.

GTM 68

GTM Engineering Customers Cross-sell 68

Search Engine Land

DECEMBER 28, 2023

In fact, it took two months for the tool to finally stop processing data. The retailer is also exploring the possibility of launching ads on Prime Video. TikTok launched ads within its search results in August challenging Google and Microsoft. Still, marketers were not happy. TikTok’s search ads are not a standalone ads product.

Retail 116

Retail X-functional Launch Non-Profits 116

Search Engine Land

OCTOBER 4, 2023

Changes can be subtle, like moving functions around in the online user interface. Or they can be massive, like deprecating expanded text ads , launching Performance Max , or dumping Universal Analytics for Google Analytics 4. “> “> “> “> “> “> Processing…Please wait.

X-functional 96

X-functional Retail Engineering Follow-up 96

ConversionXL

MARCH 28, 2019

A new product launch is never easy, even if you’re a well-known marketer or entrepreneur. Product Hunt, if used properly, can be an effective way to launch a new product in a crowded market. These early supporters form a base of users and provide valuable feedback regarding your product’s functionality. Before the Launch.

Campaign 127

Campaign Product Launch Referrals 127

ClickFunnels

AUGUST 19, 2021

So in this case the conversion rate is: 10/100 x 100 = 10%. This is also typically done via email marketing following the same process. The most important copywriting principle that you need to understand is the distinction between features and benefits: A feature is a function or a quality of a product (e.g. in just five days.

Conversion 243

Conversion Sales Lead generation X-functional 243

Sales Hacker

JULY 1, 2025

Timely enough, Unify is also launching something big today — Unify for Sales Reps, their new AI-native system-of-action built to help sales teams work smarter and move faster. And when you were at ramp, you actually built out the growth function there and. Navigating payroll, benefits, and compliance shouldn’t slow you down.

GTM 76

GTM Growth Sell X-functional 76

Martech

FEBRUARY 7, 2024

Broaden job skills on an agile marketing team Many marketing teams still operate with specialists who perform a very limited job function. They’ve previously targeted Gen X but want to reach a younger audience. Part of the marketing strategy is to launch co-branded ads with retailers. Business email address Subscribe Processing.

X-functional 124

X-functional Cross-sell Territory Retail 124

SaaStr

OCTOBER 3, 2023

Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. Moving From SMB To Enterprise — A combination of pre-sales like solution or sales engineering, customer success, and a more robust revenue ops function. The journey covers three stages.

B2B 114

B2B GTM Objectives and Key Results Sell 114

ConversionXL

SEPTEMBER 3, 2021

To do that, you need to define goals pre-launch to drive optimization post-launch. Goals to measure could be “X users completed free trial in X timeframe” or “X users completed basics course in X timeframe”. Tie onboarding to a business goal so you can monitor it and optimize the process. Conclusion.

UX 121

UX X-functional A/B testing Follow-up 121

SaaStr

AUGUST 12, 2020

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than having this feeling of disconnected functional areas, everyone in the company knows what to work on. You can get there by process of elimination.

Finance 114

Finance X-functional Launch Objectives and Key Results 114

SaaStr

APRIL 2, 2023

Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get. For this one deal, we just need to do X. is create a Prescriptive Methodology.

X-functional 130

X-functional Clients Growth Start-ups 130

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey. ’cause you have some feature function. You hear Dennis’s name, time and time again.

GTM 82

GTM Customers Construction X-functional 82

ConversionXL

AUGUST 27, 2019

It does not process or translate data, nor does it help you work with the output. They can now deliver a lot of the same functionality, and your main decision-making factor could be the pricing model. And its data-layer functionality is versatile. Now they’ve launched a mobile app. Consult experts. Stay focused.

GTM 124

GTM X-functional CRM Technology 124

SaaStr

DECEMBER 8, 2023

Revelations in the Market After the Launch of OpenAI for Enterprise OpenAI shares three things about their journey to building ChatGPT Enterprise, learnings, and what is coming. When ChatGPT launched early last December, it saw millions of knowledge workers using this tool every day for their jobs.

GTM 121

GTM SQL X-functional Engineering 121

Martech

JUNE 6, 2023

Outline cross-functional teams’ involvement and get their buy-in and commitment The most successful implementations are integrated into how marketers do business. We all hear about incredible transformations that “ only took X number of weeks/months,” but those usually only happen in a vacuum. Get MarTech! In your inbox.

X-functional 112

X-functional Cross-sell Contract Up-sell 112

Martech

JANUARY 9, 2023

The way it functions with analytics is by automatically stamping a user with a cookie when they land on a website. With the tools above, questions about your users and data can transform from “How many views did page X receive?” Processing. to “Which users are most likely to make a large purchase within the next 7 days?”

X-functional 122

X-functional Technique Conversion Launch 122

ConversionXL

APRIL 25, 2016

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. But have you considered how the measurement and data analysis process will be different? Note: Often, people cannot get this report to function properly. Getting Started with iOS.

X-functional 88

X-functional UX Objectives and Key Results GTM 88

Sales Hacker

MARCH 4, 2025

Was there any time, whether it was Asana or Calendly where, you know, you had some of this sort of like enterprise demand, they wanted teams, they wanted this functionality, but the PLG is still working so well that you’re like, Oh, maybe we don’t want to, um, divert too many resources. And so, uh, and function basically function.

GTM 72

GTM X-functional Start-ups Campaign 72

Sales Hacker

MAY 10, 2019

Ask me a thoughtful question about the function of my role or our sales process. Our sales process is transactional, so serving up a list of customers/case studies who have a different process makes you seem like a bad fit. Our buying process requires getting the green light from busy stakeholders.

Sell 20

Sell X-functional Pitch Up-sell 20

Capterra Sales & Marketing Software

FEBRUARY 24, 2021

The collaborative nature of this open source system means you can launch your survey in 80+ languages. leads data and analytics data that your sales and HR teams collect) with what they call X data—the data that tells you why things happen. Reporting and analytics functionality in SoGoSurvey ( Source ). SurveyLegend. Want logic?

X-functional 116

X-functional CRM Networking Price 116

Search Engine Land

MARCH 29, 2024

The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. By understanding the agile ceremonies (meetings) and processes, you can better integrate with and influence the development cycles to ensure your SEO requirements don’t get overlooked.

X-functional 88

X-functional Objectives and Key Results Meeting Engineering 88

Partners in Excellence

JUNE 14, 2016

Sales people, can go on forever about features, functions, feeds, and speeds for each of the products they sell. We need to equip our sales people with the abilities to engage these people as individuals and as a group–helping guide them through their problem solving process.

X-functional 80

X-functional Customers Manufacturing Sales 80

Hubspot

FEBRUARY 26, 2025

Benefits of Revenue Forecasting As a primary function of financial planning, revenue forecasting helps companies set budgets, create P&L statements, and determine pricing. Revenue forecasting also contributes to other key business functions, including: Sales. Revenue forecasting is an ongoing process for us, says Gilbert.

X-functional 59

X-functional Finance Growth Price 59