Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Pipeline 101

Pipeline Launch B2B Meeting 101

Search Engine Land

AUGUST 23, 2024

AI search engine Perplexity is expected to launch ads in Q4 in “15 key categories.” “These ads will be accompanied by text that highlights their products,” Adweek reported. “These ads will be accompanied by text that highlights their products,” Adweek reported. ” Ad categories.

Launch 104

Launch Entertainment Finance Pitch 104

Search Engine Land

JULY 12, 2024

OpenAI didn’t launch its heavily rumored search product earlier this year, but it’s coming. He also said: “They have said that they’re going to build a search product. They have not launched the search product, but they have said they would build it. ” Why we care. AI search future.

Product 97

Product Strategic partnership Referrals Launch 97

Martech

JANUARY 9, 2025

Dig deeper: SAP Emarsys launches AI Product Finder Email: Business email address Sign me up! The post SAP to launch loyalty management solution for retailers appeared first on MarTech. Cloud for Retail is focused on managing the complexities of retail merchandising, supply chain integration and store operations. Processing.

Retail 109

Retail Launch Territory Promote 109

ClickFunnels

JULY 27, 2021

The post How To Effectively Promote A Product To Customers appeared first on ClickFunnels. If you’re wondering how you can promote a product to your existing customers, then you’re already on the path to success. Existing customers are 50% more likely to try your business’s new product. According to Semrush …. What do you say?

Promote 264

Promote Product Customers Launch 264

ClickFunnels

JANUARY 28, 2022

The post How to Launch and Sell your Digital Course Using a High Converting Sales Funnel (Part 2) appeared first on ClickFunnels. For marketers, launching a new product can be equal parts thrilling and nerve-wracking. The hype behind launching a new product is hard to replicate. Failure to Launch?

Launch 244

Launch Sell Represent Sales 244

SaaStr

NOVEMBER 20, 2024

At this year’s SaaStr AI Summit, GitHub CRO Elizabeth Pemmerl shared how to bring AI products to market at scale successfully. With 90% of the Fortune 100 on GitHub and 40% of its $2B revenue coming from AI products, these real-world examples will also help you launch an AI-powered product at scale.

Product 105

Product GTM Legal Launch 105

ClickFunnels

SEPTEMBER 28, 2021

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. Having a product is not enough. Create a Sales Funnel for Your Product Use Facebook Ads to Drive Traffic to Your Lead Magnet Landing Page Tap Into Other People’s Audiences Build Traffic-Generating Assets Never Stop Optimizing!

Campaign 256

Campaign Product Niche Promote 256

Search Engine Land

OCTOBER 3, 2024

A Google spokesperson clarified to Search Engine Land what types of queries will trigger AI Overview ads – and where: “If a user’s question has a commercial angle – meaning it’s something where a product or service could be relevant – then an ad may appear above, below or within the response.

Launch 114

Launch Angle Engineering Campaign 114

Sales Pop!

DECEMBER 4, 2024

So, market your products or services as gifts. Launch sales campaigns that are centered around holiday themes. People are also embracing the magic of the holidays, so tweak your products and services to fit in with the magic. Instead of reinventing the wheel, take what’s happening around you and harness its power.

Launch 239

Launch Campaign Presentation Service 239

Search Engine Land

JULY 12, 2024

Advertisers input their product URL, and Accelerate: Analyzes the website, company LinkedIn page, and prior ad accounts. What they’re saying: “Our customers are seeing great results,” says Lindsey Edwards, VP of Product Management at LinkedIn. Advertisers using Accelerate see 15% more efficiency in campaign creation.

Launch 74

Launch Niche Campaign B2B 74

Search Engine Land

SEPTEMBER 19, 2024

Video generator creates custom video content in minutes using a single product image. “Video generator is another meaningful innovation that leverages generative AI to inspire creativity and deliver more value for both advertisers and shoppers,” said Jay Richman, VP of product and technology for Amazon Ads.

Launch 85

Launch Campaign Technology Technology 85

Martech

OCTOBER 1, 2024

As a digital experience platform , Optimizely’s leading offerings are a set of tools to create those experiences, including a CMS , as well as product and content recommendation engines. The post Optimizely to acquire NetSpring, launches Personalization appeared first on MarTech. What NetSpring brings. Processing.

Launch 63

Launch User Experience Engineering Follow-up 63

Martech

MARCH 19, 2025

At its Adobe Summit event in Las Vegas this week, Adobe launched Adobe Experience Platform (AEP) Agent Orchestrator, which the company says lets businesses build, manage and orchestrate AI agents from Adobe’s ecosystem and third-party sources. Automated content production for repetitive tasks. Target audience refinement.

Launch 78

Launch Conversion Product Process 78

Search Engine Land

JULY 25, 2024

OpenAI today announced SearchGPT, its long-awaited search product. SearchGPT is a “temporary prototype” and limited to just 10,000 users and publishers at launch. OpenAI is “launching a way for publishers to manage how they appear in SearchGPT, so publishers have more choices. How SearchGPT works.

Launch 128

Launch Start-ups Closing Product 128

Martech

OCTOBER 7, 2024

Dig deeper: Google SGE a top threat to brand and product search terms, study says Google said in its tests they’ve “seen that this improved experience has driven an increase in traffic to supporting websites compared to the previous design, and people are finding it easier to visit sites that interest them.” New multimodal Lens features.

Retail 127

Retail Launch Price Engineering 127

Salesforce

APRIL 2, 2025

And when the samples are so good that you decide without prompting to buy the product on the spot? That’s a classic example of product-led sales (PLS). Samples of donuts, pizza, or almond croissants don’t require a lengthy explanation or complicated product demonstration. Why are product-led sales important?

Product 86

Product Territory Sales Price 86

Martech

OCTOBER 31, 2024

Landbase launched Landbase Intelligence, a suite of free tools that evaluate digital credibility, analyze market sentiment and provide competitive intelligence. Zappi’s Innovation System uses AI to accelerate innovation cycles, generate new product concepts, test and optimize ideas and analyze consumer feedback.

X-functional 115

X-functional Launch Trust Technology 115

Martech

AUGUST 1, 2024

They become obsessed with how it can create productivity. In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator. The prompt was to write a sales email for a new product in the pickleball industry. The research seems to have come true.

Campaign 134

Campaign Launch Gaming Sports 134

Martech

JULY 10, 2024

It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product. This tool has recently launched, so stay tuned for a full case study outlining PIA’s performance in the coming months.

Clients 131

Clients Strategize Launch Technology 131

Heinz Marketing

SEPTEMBER 17, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Staying ahead and achieving business success requires more than just a superior product or service. Entering New Markets or Launching New Products Plans to expand into new markets or introduce new products/services is a big lift and can present unfamiliar challenges.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. Table of contents What is Agentforce?

Launch 128

Launch Represent Engineering CRM 128

Sales Hacker

MARCH 21, 2025

Every great Product-Led Growth (PLG) company eventually faces a crossroads: When and how to introduce a Sales-Led Growth (SLG) motion. Common pitfalls: Resource allocation conflicts: Enterprise and PLG teams require different marketing, sales, and product support creating an internal tug-of-war. Striking a balance is tough.

Growth 78

Growth GTM Product Government 78

Martech

JULY 18, 2024

Yes, AI can improve productivity, but that brings a whole new group of decisions to be made in how we use it, how it’s governed, etc. Operational costs Indecision throws project schedules off track and creates inefficiencies where teams wait around for approvals or clearer direction, which reduces productivity and morale.

Objectives and Key Results 119

Objectives and Key Results Government Strategize Launch 119

Salesforce

SEPTEMBER 19, 2024

Earlier this year, Salesforce launched the Marketing Cloud Growth Edition , a version of our product that is designed with the challenges and goals of small businesses in mind. At Dreamforce 2024, we took another step forward with the launch of Marketing Cloud Advanced Edition, which will be available in November 2024.

Territory 126

Territory Launch Growth Contract 126

SaaStr

DECEMBER 19, 2024

Of Product. Launch a truly great second product. All the best are now multi-product. Launch a truly more valuable, new higher-end edition. Launch a truly more valuable, new higher-end edition. But launching a new, more enterprise / more powerful / better edition? A great VP of Sales. Of Marketing.

E-commerce 114

E-commerce Healthcare Promote Launch 114

Sales Gravy

OCTOBER 24, 2024

Adapting to New Products: Sales teams can face difficulties when launching new products. Adoption often picks up once new products become measurable within the sales compensation plan, highlighting the importance of aligning comp plans with product priorities.

Pipeline 98

Pipeline Launch Sales Up-sell 98

Martech

NOVEMBER 6, 2024

The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. TikTok’s new search ads boost the platform’s versatility by letting you target users who are actively searching for products or services.

Campaign 127

Campaign Launch Growth Strategize 127

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. This allows retailers to answer shoppers’ questions about products. ASK BOSCO launched an AI reporting suite for marketing teams and agencies.

Retail 113

Retail Launch Manufacturing Campaign 113

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. I then constructed a different sample file that listed the product modules licensed by each account. Google Gemini’s Contact-to-Product module file. Sample account data.

Construction 121

Construction CRM Contact Follow-up 121

Search Engine Land

AUGUST 9, 2024

How it works: Amazon product recommendations will appear in users’ “For You” feeds. The integration will show real-time pricing, Prime eligibility, delivery estimates, and product details. This integration comes as TikTok Shop, launched about a year ago, seeks to gain traction in the e-commerce space.

E-commerce 113

E-commerce User Experience Launch Gaming 113

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. 77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Product training techniques like gamification keep teams motivated. What is Product Training?

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Martech

AUGUST 20, 2024

Example : John New Hire, a recent Stanford graduate with limited work experience, joins the marketing team excited to handle an upcoming product announcement. Wisdom in action Consider the ACE marketing team’s launch of a new AI-driven product. Those who drag their feet before deciding on a new product.

Consult 131

Consult Technology Technology Represent 131

Martech

JULY 11, 2024

Finally, review sentiment AI analyzes product reviews to identify positive and negative trends, helping brands understand customer feedback more efficiently. Kevel , an ad-serving platform, has launched Kai, a suite of AI features designed to improve campaign performance and revenue. Autogon AI launched a new tool called GenR8 Video.

SQL 103

SQL Launch Campaign Retail 103

Martech

JULY 24, 2024

Channel99 today launched a new solution for scoring the performance of digital campaigns by channel providing insights into performance and opportunities for optimization. Dig deeper: Channel99 launches “view-through” pixel technology for digital B2B Performance by target audience. Take away the “head-scratching.”

B2B 116

B2B Launch Pipeline Technology 116