Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. They built them from the ground up, and their day-to-day responsibilities are not necessarily thinking about technology enhancements.

GTM 68

GTM Engineering Customers Cross-sell 68

Martech

OCTOBER 20, 2022

Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. “The field of marketing technology has expanded enormously over the past five years,” said Scott Brinker, the voice behind ChiefMartec.com. ” What is a marketing technologist? .

X-functional 102

X-functional Objectives and Key Results Technology Technology 102

Sales Hacker

DECEMBER 17, 2024

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

GTM 100

GTM Engineering Electricity X-functional 100

Martech

MARCH 21, 2023

If you’re not an expert in your company’s tech stack, you won’t know how to use existing tools to boost results or maximize new functionality that could replace apps you no longer need. To keep up, you must continually read product updates, beta launches and more to learn how your tech stack functionality is expanding.

X-functional 105

X-functional Negotiate Contract Technology 105

Martech

JULY 7, 2022

Two years ago, marketing technology pioneer and chiefmartec.com editor Scott Brinker outlined the four key responsibilities of marketing technologists, summarized here. That work espoused the view that you could be both a marketer AND a technology leader. X-Axis: A range of skills from a focus on technology to creativity and arts.

X-functional 98

X-functional Legal Campaign Negotiate 98

Search Engine Land

OCTOBER 4, 2023

Changes can be subtle, like moving functions around in the online user interface. Or they can be massive, like deprecating expanded text ads , launching Performance Max , or dumping Universal Analytics for Google Analytics 4. Follow the #ppcchat hashtag on X to read up-to-the-minute news from PPC professionals.

X-functional 96

X-functional Retail Engineering Follow-up 96

ConversionXL

AUGUST 27, 2019

If you’ve read my book or taken my course , you know that marketing technology is vital to your success. This guide is grounded in hands-on experience with our own analytics and marketing technology implementation projects. Your stack, then, is your unique combination of marketing technology. Not thinking about taxonomy first.

GTM 124

GTM X-functional CRM Technology 124

SaaStr

DECEMBER 8, 2023

There are a bunch of unknowns, but it’s clear how much LLMs are democratizing technology. How Enterprises Are Adopting This Technology Zooming out at a technical level, public data is running out for all of what LLMs can take advantage of. The necessity of balancing security and functionality.

GTM 123

GTM SQL X-functional Engineering 123

Martech

FEBRUARY 7, 2024

Broaden job skills on an agile marketing team Many marketing teams still operate with specialists who perform a very limited job function. They’ve previously targeted Gen X but want to reach a younger audience. Part of the marketing strategy is to launch co-branded ads with retailers.

X-functional 124

X-functional Cross-sell Territory Retail 124

Search Engine Land

DECEMBER 28, 2023

The retailer is also exploring the possibility of launching ads on Prime Video. TikTok launched ads within its search results in August challenging Google and Microsoft. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined.

Retail 116

Retail X-functional Launch Non-Profits 116

Martech

JUNE 6, 2023

However, the highest reported investment increase across all major marketing resources by CMOs this year goes to marketing technology. Outline cross-functional teams’ involvement and get their buy-in and commitment The most successful implementations are integrated into how marketers do business.

X-functional 112

X-functional Cross-sell Contract Up-sell 112

ConversionXL

SEPTEMBER 3, 2021

To do that, you need to define goals pre-launch to drive optimization post-launch. Goals to measure could be “X users completed free trial in X timeframe” or “X users completed basics course in X timeframe”. A better approach is to optimize for value and focus on long-term retention.

UX 121

UX X-functional A/B testing Follow-up 121

Sales Hacker

MARCH 4, 2025

Uh, and then ended up kind of finding my way and some of my way into technology. Is there any, I’m sure there’s many, but what are some of the standout lessons that you took from the yogurt business into your career in technology? And so, uh, and function basically function. Scott Barker: Super cool.

GTM 74

GTM X-functional Start-ups Campaign 74

SaaStr

APRIL 2, 2023

Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get. For this one deal, we just need to do X. is create a Prescriptive Methodology.

X-functional 131

X-functional Clients Growth Start-ups 131

Search Engine Land

MARCH 29, 2024

The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. Increasingly, major technology teams are embracing agile for its ability to enhance business value and efficiency in managing complex projects.

X-functional 88

X-functional Objectives and Key Results Meeting Engineering 88

Search Engine Land

APRIL 14, 2023

more countries), launch different products, or serve new audiences. Unsupported technologies Is your site built with Flash? The same applies to using less popular obsolete technologies like Java (not to be confused with JavaScript) or frames. Do you really have to rename it from x to x-y?

UX 99

UX X-functional User Experience Technology 99

ConversionXL

SEPTEMBER 30, 2020

After the iPhone launched in 2007 to mass adoption, analytics were never the same. From the other side, technology companies like Apple have limited tracking. A good example is the launch of ITP 2.1 The final step, then, is normalization: Attributed value for google/cpc = $300/($300+$500) = $300/$800 = 0.375 x $500 = $187.5

X-functional 93

X-functional SQL Campaign Launch 93

ConversionXL

OCTOBER 5, 2016

Ideally, you conduct quality assurance before launching the tested item, but it’s never to late to start. When conducting quality assurance for a test treatment, however, it must always be done prior to launch or you’ll distort your data. But more than that, they’re BFFs because both teams can have a symbiotic relationship.

UX 104

UX User Experience X-functional Launch 104

Search Engine Land

JUNE 26, 2024

Fellow SEO Kristina Azarenko conducted an X survey , which shows that more than half of the SEOs responding see 40% or less of their recommendations implemented by client and brand teams. Unless you are a developer yourself, you should speak mostly about the desired outcome and how you want the end product of their work to function.

X-functional 85

X-functional Drivers/motivators Clients Growth 85

Hubspot

OCTOBER 10, 2018

In fact, the technology is already in use. But while this technology is familiar in some settings, it’s definitely not simple. AR technology was born at Harvard University in 1968. AR is now so popular that multiple social networks, businesses, and retailers use the technology. Source: Cuseum. Sound far-fetched?

Transportation 101

Transportation Drivers/motivators Healthcare Electrical Engineering 101

Heinz Marketing

OCTOBER 25, 2021

The technology that the services they offer, what they bring to market, and the value that those things deliver to their customers in both directions. You get something launched, and then all of a sudden you’ve got customers that say, wow, that’s great. What if it had X? What if it had Y? That’s a good thing.

Pipeline 122

Pipeline Sales Growth X-functional 122

ConversionXL

FEBRUARY 3, 2022

The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Here are three examples of brands that leveraged technology and behavior to achieve rapid growth. On its official launch in 2014, it had 15,000 daily users.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

JUNE 16, 2015

Is X actually influencing Y, or is it a mere correlation? This is on the technology side. billion to building testing some of the largest function on the web site from site search to navigation for headers to footers to check out, you name it. Where do you cut out the soft launch. We’re asking a lot of questions.

Objectives and Key Results 102

Objectives and Key Results Launch Drivers/motivators Gate keeper 102

SaaStr

DECEMBER 17, 2019

Technology Reporter @ CNBC. Please welcome Zach Perret, Plaid Co-Founder and CEO and Ari Levy, CNBC Senior Technology Reporter. But the really wonderful thing that we’ve been searching for is we wanted a mix of finance and technology. They’re able to quickly launch an application. Ari Levy | Sr.

Finance 85

Finance X-functional Non-Profits Launch 85

ConversionXL

MARCH 29, 2017

Ideation x Execution = ROI. Before you launch a growth process, you’ll want to consider your goals and your timeframe for each goal. While our goal is to launch at least three tests per week, we generally shoot for five tests per week. We try to systemize as much as we can with technology and automate things.

Growth 123

Growth Process Objectives and Key Results A/B testing 123

SaaStr

JULY 5, 2024

To win, you have to hire hackers and tinkerers who love working on the bleeding edge of technology. The simplest cheat code here is to put your hand over the LinkedIn job titles and ask yourself, “Would I still hire this person if they didn’t work at x company?” Also, determine whether you have the right CTO to handle these changes.

GTM 83

GTM Cross-sell X-functional Pipeline 83

Heinz Marketing

JANUARY 9, 2018

However, it’d be dismissive to think the changes in B2B content marketing solely revolve around new technologies displacing the old. During the engagement, Heinz Marketing worked through five phases: Survey Development, Creation, and Launch. Survey Development, Creation, and Launch. Survey Promotion and Amplification.

B2B 74

B2B Objectives and Key Results B2C Promote 74

Sales Hacker

SEPTEMBER 29, 2020

But I always believe that at the core, I always believe that this problem could be solved through that application technology. And I still don’t believe that there’s technology that can solve this problem of knowing what I’ve agreed to in contracts I’ve already executed. I was bullish on that from day one.

Contract 119

Contract X-functional Objectives and Key Results Legal 119

SaaStr

APRIL 23, 2019

So, can you talk a little bit about the early days of going through that idea iteration phase, and how did you decide to launch Brex? We’re going to go into the bleeding edge of technology, and the bleeding edge of technology was VR. Anu: And you took at least 10, 12 to 15 months after demo day to launch publicly?

Launch 85

Launch Pitch Niche Negotiate 85

ConversionXL

JANUARY 8, 2016

Duration Goals – When a visitor spends X amount of time on your site, the Goal is triggered. Pages/Screens Per Session Goals – When a visitor lands on X amount of pages in a single session, the Goal is triggered. Knowing this, you can identify points of friction throughout your funnel or even launch a remarketing campaign.

X-functional 90

X-functional Conversion Start-ups A/B testing 90

ConversionXL

FEBRUARY 3, 2016

” Yet, as we strive to disrupt industries, take out the competition and launch innovative new products, we forget the power of habit. Eventually, they could make statements like, “When someone suddenly starts buying X and Y, along with A and B, they could be getting close to delivery. Particular place. Particular emotion.

Conversion 90

Conversion X-functional Launch Technology 90

Hubspot

JULY 29, 2018

Social Media Terms - X. AddThis - AddThis is a web-tracking technology company that offers a wide range of social media and content tools -- from responsive sharing buttons to custom follow buttons to recommended content plugins -- designed to help you increase engagement on your website and earn more followers on social media.

Networking 101

Networking X-functional E-commerce Follow-up 101

SaaStr

AUGUST 7, 2020

Trisha Price: Yeah, I mean, for us, it has changed over the years and it has changed as we’ve launched new solutions, right? But I would argue that fragility is really in the area of information technology, information access rather than in physical access because the goods and services exist. Absolutely information technology.

Price 84

Price Retail X-functional Healthcare 84

ConversionXL

MAY 3, 2020

Ideally, you conduct quality assurance before launching a tested item, but it’s never to late to start. When conducting quality assurance for a test treatment, however, it must always be done prior to launch (or you’ll distort your data). The more interaction between UX and QA, the better.

UX 63

UX User Experience X-functional Launch 63

ConversionXL

SEPTEMBER 15, 2020

Duration Goals — When a visitor spends X amount of time on your site, the Goal is triggered. Pages/Screens Per Session Goals — When a visitor lands on X amount of pages in a single session, the Goal is triggered. Demographics, Technology, Behavior, Date of First Session, Traffic Sources), conditional segments, and sequence segments.

X-functional 70

X-functional Conversion A/B testing Start-ups 70

SaaStr

JULY 15, 2022

And the way you get it is whether it’s outbound, generally inbound events or whatever, solve a 10 X pain point, solve a unique pain point that a large enterprise has that other vendors don’t provide. Jason Lemkin: I’ll answer it, but are you thinking more on sales or technology or broadly speaking in the question?

Growth 117

Growth Cross-sell Start-ups X-functional 117

SaaStr

FEBRUARY 11, 2020

So, again what David says, trying to force progress by jumping ahead before completing the current phase is kind of like two steps forward, three steps backward, because we’re in such a rush, because we see all of these stories around people launching and growing. You get dashboard clutter. If you … hopefully you have dashboards.

Growth 109

Growth Niche Hospitality X-functional 109