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Why AI can’t replace authentic client relationships

Search Engine Land

As an SEO professional, I believe in embracing technology and using it to support both my clients’ businesses and my own. Replacing humans No matter how good AI is, it doesn’t replace the power of human connection, thought leadership or creativity. Don’t use AI at all, you might lose out to your competitors.

Clients 94
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The end of marketing or a new beginning? The truth about AI

Martech

Search engines Searching on Google for information or answers will soon seem as useful as flipping through the yellow pages to find a reliable business. Search engines Searching on Google for information or answers will soon seem as useful as flipping through the yellow pages to find a reliable business.

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Brand Strategy vs. Marketing Strategy (And How they Work Together)

ConversionXL

Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers. Your business strategy is the roadmap that details your business goals and the actions you will—and will not—take to reach those goals.

Campaign 128
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What Are Attributes of a Good Leader? Key Traits Explained

Lead Fuze

Stepping into a leadership role can feel like navigating uncharted waters, but understanding what are attributes of a good leader is the compass that guides you to success. So gear up—these insights are about transforming your approach from simply managing people to empowering them.

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How to Radically Stand Out with Brand Marketing

ConversionXL

In this article, you’ll understand how to build a memorable brand that your customers want to buy from. In this article, you’ll understand how to build a memorable brand that your customers want to buy from. Brand is your strongest asset. Your brand is your strongest, most sustainable long-term asset.

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How to Create Content that Customers Actually Care About

ConversionXL

You turn up the volume of your marketing efforts to meet quarterly KPIs—sending out more posts, emails, and ads. But knowing your marketing needs to be customer-focused is one thing; producing it is another. Use research to speak to what your audience cares about. Deepen engagement with a unique brand voice. Start small.

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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot

Marketing and sales teams rely heavily on one another to drive business. Customer Messaging One of the most obvious signs of misalignment between sales and marketing teams is during direct customer interactions. Marketing teams, with their rich industry insights, often take the lead in crafting the messaging platform.