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From Legacy to Modern Sales Approaches, Objections | Part 6

Iannarino

The Gist: The legacy approaches to sales are designed to overcome objections. The legacy approach to handling objections is inadequate to resolve these concerns for our clients. Legacy Laggard: Overcoming Objections. Legacy Solution: Overcoming Objections + Proof. Part 2 | The Starting Question. Part 3 | Information.

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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. This led to one main direction, which was the best use of AI, not only in GTM but more broadly in a company or organization. For example, 8×2 yields 16, and 8×1 yields 8 — but 8×0 still results in 0.

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Ditch the PDP: Build a High-Converting Product Launch Funnel Instead

ClickFunnels

Use dynamic images, GIFs, and short videos demonstrating real results, transformations, and emotional outcomes. ” Make them see themselves using your product and getting the results they want. Transformation stories kill objections before visitors even think of them. The key is timing and relevance.

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How to secure leadership buy-in for digital marketing initiatives

Martech

Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support. A lot of times, people try to get buy-in by promising unrealistic results. Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult.

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What is generative engine optimization (GEO)?

Search Engine Land

Key benefits of GEO. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

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Improving marketing operations performance: Best of the MarTechBot

Martech

Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1. Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Prompt: What are the top areas I should focus on to improve marketing operations?

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Why starting small with AI pilots before scaling is a mistake

Martech

Quarterly results drive many leaders. Instead of building a cohesive, results-driven marketing strategy, you end up with scattered initiatives that don’t contribute meaningfully to your overall goals. The key is to be ambitious and create an AI marketing strategy aligned with your business goals right from the start.