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Episode 37: Finding Passion in Manufacturing: The Concept of Ikigai

Spiro Technologies

If they’re going into manufacturing at the high school level, they made that decision a long time ago. What we really have to do is show people, young people and those that influence them, parents, counselors, peers, friends, that manufacturing really is cool. Adam Honig: Hello and welcome to Make It. Welcome to the podcast, Ray.

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How to make sure your data is AI-ready

Martech

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. They see the potential of AI to automate processes and enhance productivity but are cautious about using it with unreliable data.

Territory 117
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5 Essentials of a High-End Machinery Manufacturing Plant

Sales Pop!

Most businesses don’t need to set up their own high-end machinery manufacturing plants to offer their products to customers. Instead, it’s much cheaper to outsource the production of your goods to a manufacturing company. Furthermore, the location heavily influences the price of manufacturing.

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Spiro Improves Customer Communication for Aster Brands

Spiro Technologies

Aster Brands manufactures business opportunities for concrete producers globally. Their business model involves inventing products that they sell locally while also licensing out the technology to other manufacturers across different regions. This is a team that does technical project support.

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Google Ads no longer supports Store Sales Direct

Search Engine Land

Google Ads has stopped supporting Store Sales Direct (SSD) as a standalone product. The update aims to simplify Google Ads’ Store Sales product, providing improved shop sales measurement and reporting data. It impacts businesses falling into: Automotive OEM (Original Equipment Manufacturer) or Automotive Regional Dealer – Beta.

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How to Define and Leverage Indirect Channels to Maximize Manufacturing Sales

Miller Heiman Group

Channel sales present a challenge for several industries, but it’s a particular concern for manufacturers. Furthermore, some manufacturers fail to nurture relationships with indirect channel sellers to provide the skills and resources they need to effectively sell your solution. Clearly Define Your Channels. Enable Indirect Channels.

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A sales-side view of marketing, automation and AI

Martech

A: Outside of regulated industries, like schools, municipalities and government, the majority of organizations where we find the most need are manufacturing, production, construction and agriculture services. We’re also segmenting by regions, looking at where we’re having the most success in campaigns in different states.