Hubspot

NOVEMBER 3, 2021

No two regional markets are the same. Your target base in one area might have fundamentally different interests, needs, and degrees of buying power than your ideal prospects in another location. Tapping into multiple regional markets means diversifying your revenue stream and potentially bringing on a wider range of customers.

Price 87

Price Territory Manufacturing Agriculture 87

Hubspot

AUGUST 27, 2020

Understanding Market Penetration. A company can use market penetration at the industry level to review potential for specific products or services or on a smaller scale as a way to gauge the market share of a product or service. It offers insight into how the market and your customers view your product or service.

Territory 101

Territory Campaign Growth Sports 101

Hubspot

SEPTEMBER 27, 2016

Typically a marketing guild is formed by one or two marketers who invite marketers at other businesses with similar customers to join them. For example a mortgage broker, a custom home builder, and a real estate agent could work together to create a marketing guild focused on homeowners in their region.

Real Estate 78

Real Estate Territory Represent Up-sell 78

Sales Hacker

DECEMBER 3, 2019

Data-driven marketers aren’t playing to win a hand or two. They’re playing to grow market share. Inaccurate sales commissions paid in arrears, along with unfair territories, drive attrition — but replacing sales reps is disruptive and expensive. Use data to show sales reps their commissions in real time. The Data Is In.

Commission 108

Commission Territory Sales Market share 108

Highspot

MAY 15, 2020

Now, more than ever, sales and marketing share common goals — customer acquisition and retention — and must be working in true partnership to sustain their businesses. Which eBook has yielded the highest number of views from prospects? Questions worth asking might be: Which case studies are being used most?

Cross-sell 98

Cross-sell Territory Technology Technology 98

Sales Hacker

AUGUST 7, 2020

Their planning timeframe is this quarter , whereas enterprise is more concerned with this year and the next, and they judge their success by quarterly increases in earnings per share. They will often sell to as many customers as possible to quickly capture market share, rather than spending time on pre-sale activities.

Start-ups 102

Start-ups Non-Profits Territory Sales 102

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Hubspot

OCTOBER 6, 2020

Firms generally create, expand, and maintain brand portfolios to gain footholds in multiple markets and appeal to a wider variety of prospects. The hope is that the new brand helps increase the company's market share within that product category and serves the needs of prospects the original brand might not cover.

Electricity 101

Electricity Healthcare Sports Territory 101

Hubspot

NOVEMBER 19, 2020

In this article, we'll explain what market development is and how you can employ it to increase sales and grow your business. What is market development? Market development is the expansion of your total addressable market (TAM) and how much market share you can expect to claim.

Drivers/motivators 101

Drivers/motivators Territory Launch Growth 101

ConversionXL

SEPTEMBER 20, 2018

If you currently use a sales-led GtM, a competitor with a more efficient customer acquisition model can deliver a more affordable price tag and steal your market share. To put yourself on higher ground, the next best SaaS GtM is a marketing-led GtM. The marketing-led GtM strategy. Image source ). Tidal Waves. Safety Zone.

Go To Market 289

Go To Market GTM Profit margin Education 289

Search Engine Land

JULY 31, 2023

An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain market share. Perhaps you have pivoted from a small operation to a larger regional presence.

Trust 80

Trust Territory Manufacturing Price 80

Hubspot

OCTOBER 16, 2017

A less aggressive ratio (think 70:30 or 75:25) is common when salespeople are required to teach the prospect because they're selling a highly complex or technical product. Perhaps you’re trying to build market share or attract the top 20 logos in your industry. Industry standard is 60:40 , meaning 60% fixed to 40% variable.

Commission 101

Commission Quota X-functional Non-Profits 101

Closer's Coffee

JUNE 19, 2019

On the other hand, hire an incompetent, non-progressive thinker, and you end up with turnovers, lost accounts, a poor reputation, and declining market share within your industry. Typical expectancies are set for team performance, territory enlargement, and retention. Companies need great sales managers.

Non-Profits 74

Non-Profits Cross-sell Territory Drivers/motivators 74

Hubspot

MARCH 25, 2020

Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. You can go a little more in-depth here, so explain what void this product fills in the market and what opportunity you're seizing on to expand your market share, delight more users, and expand your customer base.

Launch 101

Launch Product Contact Follow-up 101

Sales Hacker

FEBRUARY 7, 2018

In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind. FIND PRODUCT MARKET FIT. For example: Added regional teams to increase coverage a nd decrease dependence on your local market. Randy was let go in July.

Growth 100

Growth GTM SQL Strategic partnership 100

PandaDoc

APRIL 25, 2023

Realistic objectives Your sales plan should clearly outline your chosen sales objectives and targets that you want to achieve — such as revenue targets, market share goals, or customer acquisition targets. For example, you may find new approaches such as how to use sales prospecting effectively to reach new target audiences.

Territory 52

Territory Objectives and Key Results Teamwork Customer Relationship Management 52

Sales Hacker

JANUARY 20, 2021

Marketing is responsible for campaigns that are focused on up to 500 industry accounts and on account clusters where prospects display similar intent signals, have similar characteristics, and are in the similar buying stage. What is personal account-based sales and marketing? But they are left to their own devices.

Objectives and Key Results 77

Objectives and Key Results Appointment Sales Campaign 77

Score More Sales

DECEMBER 22, 2011

Others have them because of a specific challenge they are facing: Our Company Has Lost Market Share – A competitor (or competitors) is/are swallowing up our clients (in this scenario competitors are known and it is a fairly clear situation). By using a newer generation CRM system you can get these results. How many do you have now?

B2B 62

B2B Process CRM Consult 62

Highspot

FEBRUARY 14, 2024

It addresses how sales representatives engage with prospects, close deals, and meet revenue targets. Marketing Plan: Has a broader scope, encompassing the overall market strategy, brand positioning, promotional activities, and communication efforts. Development of consistent messaging that resonates with the target audience.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

Highspot

FEBRUARY 14, 2024

It addresses how sales representatives engage with prospects, close deals, and meet revenue targets. Marketing Plan: Has a broader scope, encompassing the overall market strategy, brand positioning, promotional activities, and communication efforts. Development of consistent messaging that resonates with the target audience.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

Gong.io

DECEMBER 5, 2022

It’s your job to lead your team through the trenches and give them direction so they’ll know which markets or territories to target and how best to attack. A strategic sales plan is a detailed strategy that outlines how you’ll target and sell to high-value prospective clients. That’s why having a strategic sales plan is vital.

Strategize 62

Strategize Sales Quota Pipeline 62

Pointclear

JUNE 15, 2018

Increase the top line while reducing expense—it’s what every CEO wants—and what their sales and marketing leaders are looking for as well. Many execs are realizing that meeting this goal involves increasing investment in sales and marketing with a renewed focus on gaining market share instead of just stabilizing it.

Objectives and Key Results 45

Objectives and Key Results Commission Pipeline Cold Call 45

SalesLoft

OCTOBER 10, 2019

Why should you never give prospects advice? . It’s always been a huge help understanding everything from territory management to which companies were doing better, which companies had money, the fastest-growing companies, what their problems were, what questions to ask and then helping them craft solutions. Is an MBA Worth it?

Territory 40

Territory Growth Up-sell Prospecting 40

PandaDoc

AUGUST 23, 2024

Scope Encompasses sales, marketing, customer success, and sometimes finance operations. Concentrated on the sales function, including tasks such as forecasting, territory management, and performance tracking. Sales process optimization, sales forecasting, territory management, implementing sales technologies, and performance tracking.

Strategize 52

Strategize Contract Territory Sales 52

SalesHandy

JULY 12, 2022

If you spend enough time researching and creating your ICP, then you will be able to solve prospective customers’ problems now and in the future. This guide will help you understand the importance of having an ICP, and how you can create your own ICP to lead your sales and marketing team to well-deserved success. .

Customers 59

Customers Cross-sell Represent Up-sell 59

PandaDoc

SEPTEMBER 19, 2023

Evaluate the competitive landscape Assess the competition within each vertical market you are considering. Evaluate the number and strength of competitors, their offerings, market share, and the level of saturation. Share industry news, useful tips, success stories, and updates about your products or services.

Niche 52

Niche Cross-sell Price Referrals 52

Highspot

OCTOBER 23, 2023

When executed effectively, it can lead to a significant uptick in sales, expanding the business’s market share and revenue streams. It begins with comprehensive market research to gauge prospect needs and preferences. Market share: How much of the target market has the product captured compared to competitors?

Launch 59

Launch Negotiate Product GTM 59

Lead Fuze

JULY 5, 2023

Understanding how to motivate your sales team is crucial for any business aiming to increase market share and achieve its sales goals. This not only improves performance but also attracts talented individuals within your sales force, enhancing business prospects significantly. Need Help Automating Your Sales Prospecting Process?

Drivers/motivators 52

Drivers/motivators Technique Teamwork Commission 52

SBI

FEBRUARY 7, 2019

Old-School Territory Management is Dead: A Q&A with John Stewart, CEO of MapAnything. Following the recent acquisition of TerrAlign by MapAnything, I asked MapAnything CEO John Stewart to explain the relationship between map-based geo-productivity and territory optimization. So, I asked John to tell me more.

Territory 36

Territory CRM Quota Technology 36

Heinz Marketing

JULY 20, 2020

Now, it sounds obvious in retrospect, but most companies were taking similar approaches, saying, here’s a new product launch, let’s put out a message and let’s send it to prospects and send it to customers. So, the first thing we say is, you need to be situational.

Pipeline 114

Pipeline Sales Up-sell Presentation 114

Heinz Marketing

JANUARY 7, 2019

His previous experience encompasses a broad spectrum of marketing, sales, operations and business management positions, including management roles at Phoenix NAP and Secured Servers. What are the different marketing channels where we’re spending dollars and where can we get the best bang for our buck? About INAP.

Pipeline 66

Pipeline Objectives and Key Results Sales Inside sales 66

The Lost Book of Sales

JULY 12, 2021

And by focusing our entire might on such a small territory, we greatly increase our odds of immediate success. Being sales vs. market driven when crossing the chasm We do not have, nor are we willing to adopt, any discipline that would ever require us to stop pursuing any sale at any time for any reason. Think about it.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

SaaStr

JUNE 3, 2025

” For revenue leaders, this gap is particularly dangerous because AI is fundamentally changing: How customers research and buy How sales teams should engage prospects How marketing generates and nurtures demand How customer success drives expansion This Isn’t “MarTech 3.0”

Objection handling 66

Objection handling Territory Pipeline Trust 66

Hubspot

AUGUST 29, 2024

One time, when I worked for IBM, I asked a prospect from a well-known engineering software company if they had determined a budget for their digital transformation initiative. Enrich customers and prospects with recent news items and other insights. He replied, “Oh, you are doing BANT qualification? I’ll make it easy for you.

Territory 45

Territory Sales Up-sell Prospecting 45

Salesforce

APRIL 29, 2025

Choose the right model, and you could potentially unlock more revenue, market share, and customer satisfaction. Some pricing strategy examples include: Penetration pricing is used when a business launches a new product in a highly competitive market. An in-store sign shows the original and the discounted price.

Price 59

Price Technique Profit margin A/B testing 59