Sales Hacker

FEBRUARY 7, 2025

As the company expanded its offerings, Nosto introduced modular pricing options, allowing customers to build their own plans by selecting the specific tools and services they needed. The Scaling Stage: Building Market Leadership The scaling stage is where a SaaS company seeks to solidify its position as a market leader.

Price 106

Price E-commerce Cross-sell Profit margin 106

Martech

APRIL 30, 2025

Campaigns that made and fulfilled a specific promise achieved a 45% increase in market penetration and a 27% increase in market share, per a World Advertising Research Centre (WARC) study. Campaigns that took a different route managed only 38% and 17% gains in market penetration and share, respectively.)

Trust 94

Trust Campaign Price Strategize 94

Martech

DECEMBER 19, 2024

The example client I use for this tutorial is an immersive virtual event platform that offers 3D and interactive event technology; however, these prompts are built to apply to any industry, product or service.

Profit margin 117

Profit margin Clients Growth Technique 117

SaaStr

MARCH 25, 2025

This wasn’t just generous – it was strategic. Use Free Strategically : Free users aren’t just potential paying customers – they’re your map to enterprise sales. has built isn’t just a transcription service – it’s a masterclass in bottom-up AI SaaS growth. did the opposite.

Meeting 94

Meeting Price Strategize Growth 94

Martech

OCTOBER 31, 2024

Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. From search insights to business insights Search insights can also guide broader business decisions, such as product development and customer service improvements. Organic search remains a key touchpoint in many customer journeys.

Government 122

Government Trust Education Strategize 122

Martech

SEPTEMBER 16, 2024

The answer is in understanding the unique challenges and opportunities each function faces and positioning martech as a strategic enabler. The role of a martech COE in driving strategic alignment Every organization is different. It might use martech to disrupt the status quo and capture market share quickly.

Go To Market 67

Go To Market Objectives and Key Results A/B testing Territory 67

SaaStr

JUNE 9, 2025

This suggests the market is pricing most deals fairly, with exceptional companies (like Circle) earning exceptional returns. from IPO price Key Learning : Home services software proved that vertical SaaS can command premium valuations even in challenging categories CoreWeave (03/27/2025) IPO Size : $1.5B healthy but not euphoric.

B2B 73

B2B Price Growth Strategize 73

Gong.io

DECEMBER 5, 2022

It’s your job to lead your team through the trenches and give them direction so they’ll know which markets or territories to target and how best to attack. That’s why having a strategic sales plan is vital. What is a strategic sales plan? Strategic sales focus on relationship selling or using a consultative approach.

Strategize 62

Strategize Sales Quota Pipeline 62

Martech

MAY 29, 2025

In an era of instant gratification and eroding patience, your product or service isn’t judged by what it can do, but by how fast it delivers something meaningful. Customers don’t just buy products, services or subscriptions they buy solutions to problems; they buy outcomes. What is value? Emotional : I feel good about it.

Price 83

Price B2C Manufacturing Negotiate 83

The 5% Institute

MAY 25, 2023

In today’s competitive business landscape, strategic sales play a vital role in achieving sustainable growth and maintaining a competitive edge. This article will explore the concept of strategic sales, its significance, and provide insights into developing and implementing a successful sales strategy. What is Strategic Sales?

Strategize 52

Strategize Growth Customer Relationship Management Relationship Management 52

Martech

JULY 3, 2023

They shared our long-term GTM mindset and that helped to make them resilient through the pandemic. Well-strategized, thoroughly researched and carefully tailored GTM efforts provided greater operational advantages. ” Focusing on your serviceable addressable market (SAM) will provide guidance for the best use of your resources.

Go To Market 114

Go To Market GTM Strategize Sports 114

SaaStr

FEBRUARY 10, 2025

Despite initial success reaching $2 million in annual recurring revenue (ARR), the company faced several significant challenges: The sales technology market was highly competitive, with numerous established players vying for market share.

Growth 63

Growth Product A/B testing Strategize 63

Highspot

FEBRUARY 22, 2021

In 2020, Highspot connected more than three million salespeople, channel partners, services reps and customers in digital sales experiences, representing a 100 percent increase in platform usage from 2019. Highspot helps companies worldwide improve the performance of their sales teams by turning strategic initiatives into business outcomes.

Growth 129

Growth Strategize Sales Contact 129

ConversionXL

OCTOBER 14, 2021

You might find that, on average, your CSAT score is lowest at the handoff point between sales and service. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. This would show you exactly where your brand experience needs work. Brand loyalty.

Objectives and Key Results 157

Objectives and Key Results A/B testing Market share Growth 157

Search Engine Land

OCTOBER 17, 2023

It’s illuminating and produces many strategic ideas and content topics. This can give you ideas about outreach (or content written strategically to appeal to these outlets ) for your backlinks strategy. Poor customer service? Consider a blog on why {client} customer service is key to their growth.

Angle 117

Angle Strategic planning Strategize Territory 117

Highspot

NOVEMBER 2, 2022

Over the last year, Highspot connected more than 12 million salespeople, channel partners, services reps and customers in digital sales experiences, representing a 50 percent increase in platform usage from the previous year. Germany and northern Europe; opened offices in France and the Australia and New Zealand markets. SEATTLE, Nov.

Growth 98

Growth Product Customers Healthcare 98

Search Engine Land

MARCH 4, 2024

This, in turn, allows marketers to target these users with ads based on their history, behavior, and interests. These days, digital services and experiences are highly customized for users. Adthena’s Local View gives interactive insight across any city, state, or Designated Market Area (DMA). See Local View in action.

Territory 115

Territory Market share Legal Strategize 115

Martech

OCTOBER 14, 2022

They blend technology with traditional marketing capabilities while thriving in a chaotic, ever-changing environment and masters of creating demand. Once separate from other executives, CMOs are now part of the C-suite and can help you achieve strategic goals. Marketing consultants have their place but are quite different than CMOs.

Non-Profits 128

Non-Profits E-commerce Consult Niche 128

Martech

SEPTEMBER 14, 2023

A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4% Thanks in part to COVID-19, a large part of the budgets were devoted to martech in service of the need for accelerated digital transformation. Many CEOs regret not prioritizing market share during periods of resiliency and growth.

GTM 134

GTM Market share Growth Technology 134

Martech

OCTOBER 3, 2023

I had the pleasure of training their marketing team in 2022, and I recently had a chance to catch up with their CEO (and former head of marketing), who made it all possible. Mercedes Aycinena learned about agile when she previously worked at a specialty pharma services company and found it effective for prioritizing work.

Manufacturing 122

Manufacturing Finance Strategize Start-ups 122

SaaStr

JUNE 17, 2023

This was achieved through strategic cost-cutting measures without compromising their growth trajectory. Known for its inbound marketing software products, it has consistently reinvested profits back into the business to fuel sustainable growth. It wasn’t luck – it was strategic planning and execution.

Growth 109

Growth E-commerce Profit margin Strategize 109

ConversionXL

DECEMBER 11, 2018

Recently, I designed a strategic marketing campaign for a company called Help Scout —a helpdesk software tool. Like Nike and MailChimp, Help Scout is in a crowded market; my campaign helped them stand out. Beacon makes customer service scalable by leading with relevant help content, suggested answers, and search.

Campaign 134

Campaign A/B testing Drivers/motivators Launch 134

Heinz Marketing

AUGUST 28, 2023

Similarly, tools like social media platforms, marketing automation, and data analytics are powerful allies, but they are most effective when harnessed in alignment with a strategic direction, creating the ability to optimize them to their fullest potential. Are they market leaders, challengers, or niche players?

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95

Martech

OCTOBER 23, 2023

In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. They emerged stronger, capturing a larger market share, while their competitors lagged behind. The result? The simple logic was visibility.

Finance 124

Finance Trust Market share Launch 124

Search Engine Land

OCTOBER 16, 2023

How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. Million Via SEO Migration strategy for the win.

Engineering 129

Engineering Non-Profits A/B testing Growth 129

Miller Heiman Group

MARCH 13, 2019

Sometimes, companies implement sales enablement without considering how it strategically aligns with its business goals. Coordinate Your Sales Enablement Services. Sales enablement services typically consist of an expansive collection of training, tools and content. Align Sales Enablement to Your Business Goals.

Objectives and Key Results 107

Objectives and Key Results Quota Technology Technology 107

Search Engine Land

SEPTEMBER 13, 2023

The convergence of search marketing and brand protection has emerged as a strategic imperative, ensuring not only the integrity of a brand but also its sustained growth and reputation. Defending against ad-hijacking Counterfeit products erode a brand’s market share and compromise its reputation for quality and authenticity.

Commission 121

Commission Legal Retail Campaign 121

Smarter With Gartner

SEPTEMBER 12, 2021

The pandemic has sped up digital transformation as organizations fundamentally change their business models or product and service offerings and optimize existing activities. This allows teams to pivot more quickly based on new conditions in the market, customer preferences or priorities. . That customer can be internal or external.

Finance 98

Finance Strategize Technology Technology 98

Hubspot

MARCH 9, 2021

You need to have firm goals in mind when you price your product or service — some direction that can inform smarter, more incisive, more effective strategic choices. What you charge for a product or service can't be chosen indiscriminately. And successfully implementing a strategy to improve yours often has a lot of layers.

Price 93

Price Strategize Service Market share 93

Martech

FEBRUARY 26, 2024

Conducting market research and gathering customer feedback can help identify any gaps or areas for improvement. Competitive Landscape: Assess the competitive landscape to determine if there are strong competitors offering similar products or services at a lower price or with better features.

Price 119

Price Strategic planning Referrals Sales 119

Veloxy

JANUARY 23, 2024

In-Person Events & Experiences In-person events function as a fundamental element of field marketing. Once onboard, they promote the brand’s products or services through various social media channels or live engagements, further bolstering the reach and effectiveness of the field marketing campaign.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Heinz Marketing

NOVEMBER 19, 2020

Most products and services sure as hell aren’t going to end racism, homophobia, Islamophobia, etc. Therefore, I believe companies that are actively marketing to specific ethnic and cultural groups should commit to a couple of things. With a fine-tuned multicultural market entry strategy in place, growth is undeniable.

Campaign 112

Campaign Launch Market share Technology 112

Sales Hacker

NOVEMBER 11, 2020

Competitive intelligence allows you to leverage your competitor’s weaknesses against them to take market share. Here are a few goals you can look to accomplish: Messaging : Update your messaging to better position your product or service in the market (I go into more detail about this below).

Launch 121

Launch Sales Price Clients 121

Search Engine Land

OCTOBER 10, 2023

The discipline of findability is centered around connecting the appropriate consumer with the suitable product or service, at the right moment and in the correct location – whether physical or digital. It helps make informed decisions about resource allocation and ROI-focused marketing tactics. What is findability? Consumption trends.

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

PandaDoc

MAY 12, 2025

Selling additional products or services usually sounds like a good thing, but thats only true when every extra sale contributes to your overall bottom line. Marginal revenue (MR) is the revenue added by your last sale of a product or service. Unfortunately, keeping track of those numbers can get a little complicated.

Price 52

Price Manufacturing Cross-sell Up-sell 52

Hubspot

FEBRUARY 26, 2025

It enables businesses to not only predict future sales revenue but also make informed decisions about resource allocation, investments, and strategic initiatives. Service Expansion For Tracie Crites , CMO of HEAVY Equipment Appraisal , revenue forecasting played a crucial role in helping the company expand its services, she told me.

X-functional 59

X-functional Finance Growth Price 59

Highspot

MAY 18, 2025

In this article, you’ll learn how ABM strategy and sales enablement work together, practical steps to align marketing and sales, and a comparison chart showing how the two work together across content, data, and outcomes. What is account-based marketing? Marketing shares campaign updates, and sales provide frontline feedback.

Healthcare 52

Healthcare Objectives and Key Results Finance Sales 52