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Is it time to rethink your Google Ads strategy?

Search Engine Land

If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” The account was set up by region, and each ad group housed thousands of product-focused keywords. Organizing the account by region might have made sense at one time. Processing.

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn. The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey.

Price 109
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How to align your martech COE with organizational and go-to-market goals

Martech

It might use martech to disrupt the status quo and capture market share quickly. Creating a successful martech strategy involves combining a clear understanding of the market with the ability to adapt. Sample goals: Host 10 regional events to generate new sales opportunities. Increase regional sales pipeline by 20%.

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Competitive Pricing: The Secret to Winning More Deals

Salesforce

However, most companies are up against established rivals who compete on price. Sign up now Thanks, you’re subscribed! This approach helps prevent losing market share and allows your business to concentrate on adding value, such as improving customer service or making your product easier to use.

Price 52
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The Early Days: How Veeva Hit $100m ARR With Just $3m Raised — And a Deep Vertical Focus

SaaStr

Veeva founder CEO Peter Gassner came to SaaStr to share just how they got to the first $100m ARR selling enterprise vertical SaaS … while raising only $3 million (!). market cap – up from $2.4B market cap – up from $2.4B Peter’s top tips and learnings: 1. net income, 111.5% ” 7.

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The 5 Stages of Business Growth To Build Success

Salesforce

Let’s explore each growth phase and discover how to set yourself up for success, no matter where you are on your journey. Operational and legal setup : Setting up legal information, basic operations, including office space and technology. Finding solutions that fit your stage can make all the difference to your business growth.

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The 40% Problem: Do Your Sales Reps Really Cover All Their Accounts? And Is AI The Answer? With Yamini Rangan, CEO HubSpot

SaaStr

The 40% Problem: How AI Will Finally Fix Sales Coverage and Customer Face Time A wake-up call from HubSpot’s CEO Yamini Rangan on why your sales team is failing 60% of their accountsand how AI will change everything There’s a brutal truth about B2B sales that most founders refuse to acknowledge. The other 60 accounts?

CRM 101