Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Why pay attention to the creator economy? A note on size.

Niche 125

Niche Negotiate Legal Contract 125

ClickFunnels

OCTOBER 18, 2021

According to HubSpot , 61% of marketers consider generating traffic and leads to be their biggest challenge, which is probably why 53% of marketers spend at least half of their budget on lead generation. If you’re a marketer, that’s not very surprising. Lead-gen is no joke. Coincidence? I think not. Ready to see how they work?

Commission 240

Commission Real Estate Promote Start-ups 240

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

B2B 104

B2B Objectives and Key Results Strategize CRM 104

ClickFunnels

DECEMBER 13, 2021

Features vs. Benefits. Another important copywriting concept is the difference between features and benefits: A feature is a function or a quality of a product (e.g. A benefit is the value that the customer will derive from that product (e.g. Generating traffic. Funnel building. Want to take your business to the next level?

Lead generation 263

Lead generation Promote Contact Campaign 263

ClickFunnels

NOVEMBER 10, 2021

You’re already one step ahead of marketers who move forward without any sort of plan. From my experience, better planning also helps to mitigate the main challenges that marketers face — first and second of which are “generating traffic and leads” and “proving the ROI of our marketing activities”. Is your business within….

Lead generation 239

Lead generation Follow-up Campaign Niche 239

Search Engine Land

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

B2B 103

B2B Objectives and Key Results Strategize CRM 103

Martech

OCTOBER 6, 2023

Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement.

SQL 132

SQL Pipeline Education Campaign 132

Martech

NOVEMBER 3, 2023

Research Specialist, covering Consumer and Culture Insights in the Gartner Marketing Practice. Marketing leaders looking to expand their customer database should focus on delivering value to the customer as the top priority in their strategies and campaigns — or risk undermining their customer data exchange efforts and investments.

Customers 102

Customers Retail Campaign Trust 102

Partners in Excellence

APRIL 5, 2024

The Joy of Helping Others : Closely related to relationship building, many in sales find joy in genuinely helping clients find solutions that benefit their lives or businesses. They come from all over the world, they represent B2B, technology , basic materials, SaaS, industrial products, professional services, B2B2C and B2C.

Sell 123

Sell Cross-sell Drivers/motivators Education 123

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Niche 99

Niche Territory Education Referrals 99

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Retail 104

Retail Campaign Strategize Strategic planning 104

Search Engine Land

APRIL 15, 2024

Examine how brand mentions impact search marketing, both on traditional and social search platforms. Discuss strategies for integrating brand mentions into a cohesive search marketing approach. Dig deeper: Why brand mentions are the future of backlinks Get the daily newsletter search marketers rely on. Indirect mentions.

Manufacturing 106

Manufacturing Real Estate Strategize Territory 106

Search Engine Land

MAY 17, 2024

Search Engine Land Managing Editor Danny Goodwin highlighted some of the damaging evidence – including how Google has been increasing costs for advertisers – in How Google harms search advertisers in 20 slides In light of the revelations, I contacted search marketers to get their thoughts on Google Ads to evaluate the current confidence level.

Trust 135

Trust Price Consult Clients 135

Search Engine Land

SEPTEMBER 19, 2023

Here are some you’ll find in the Google Ads interface: Unexpected and misleading defaults Pre-set user choices and defaults can influence your selections, and if you don’t pay close attention, you might inadvertently agree to something you don’t want. Do you know when you’re being manipulated? Challenge the default.

Campaign 143

Campaign Represent Technique Contact 143

Search Engine Land

MAY 10, 2023

Limitations aside, ChatGPT can be a helpful marketing tool for Amazon sellers. Enter the requisite prompts and have it generate content for new listings – titles, bullet points, and product descriptions that focus on features and benefits. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Niche 114

Niche Promote Contact Gaming 114

Search Engine Land

MARCH 27, 2024

Meridian , Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. Consequently, this knowledge allows marketers to optimize strategies, allocate budgets more wisely and forecast how a change in one element will affect future sales.

Strategic planning 108

Strategic planning Technique Drivers/motivators Territory 108

Martech

FEBRUARY 9, 2024

For marketers, this shift poses a crucial question: How can brands engage with – and learn from – these groups without intruding on their space? Benefits for brands and marketers Engaging with micro-communities offers brands and marketers significant benefits beyond the social connections that come from the environment.

Niche 101

Niche Drivers/motivators Trust Clients 101

Martech

DECEMBER 8, 2023

The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. To provide you with a framework to influence thoughts and behaviors in the future, here’s a step-by-step framework to help you build a modern brand strategy.

Electricity 132

Electricity Represent Niche Campaign 132

Search Engine Land

APRIL 8, 2024

I am the first generative AI chatbot for search marketers. I am the first generative AI chatbot for search marketers. Influencer Outreach: Identify influencers or industry experts in your niche and reach out to them. The language model is based on content from Search Engine Land layered on top of ChatGPT.

Finance 97

Finance Manufacturing Referrals Construction 97

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Only 27% say they’re influenced rarely by email, and 16% report no impact.

Profit margin 122

Profit margin B2B Campaign Retail 122

Search Engine Land

NOVEMBER 17, 2023

UGC is now a key part of our online experience, shaping opinions, influencing decisions, and fostering communities. The role of UGC in SEO So, why should search marketers like us pay attention to user-generated content? It shifts from brands telling the story to your audience speaking collectively.

Engineering 112

Engineering Trust Click Through Rate Promote 112

Search Engine Land

SEPTEMBER 12, 2023

I’m a fan of behavioral science, and when I need testing ideas, I turn to nudges – or small adjustments to influence decisions. Gamification Gamification is an underutilized marketing tool that goes through ups and downs in popularity. Done well, this benefits the brand and user. Keep it simple. The secret?

Gaming 139

Gaming Campaign Clients Start-ups 139

Search Engine Land

JUNE 13, 2023

Why their impact is beyond influencing visibility on SERPs – but also breathing new life into the digital PR space and making “search everywhere” not just a concept but a reality. Search is in the midst of a content revolution. And at the heart of it all? Content creators. MrBeast (You instantly know who I mean now, huh?)

Entertainment 122

Entertainment Education Strategize Trust 122

Martech

FEBRUARY 28, 2024

Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service. If not, they risk ceding the narrative and attention to competitors, influencers and online publications. But what about interruption marketing? What does that research look like?

Retail 102

Retail Trust Networking Presentation 102

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B 99

B2B B2C Entertainment Education 99

Martech

DECEMBER 22, 2023

First up: Email Marketing. 3 ways email marketers should actually use AI by Brian McKenna. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions. How persuasive email design can influence the ecommerce customer journey by Kath Pay.

Campaign 95

Campaign Strategize Conversion Growth 95

Heinz Marketing

APRIL 19, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing We all know getting new customers through the door is important. That’s where a shift in the way we see marketing can make a difference. Instead, marketing can leverage customer data to segment audiences based on demographics, purchase history, and behavior.

B2B 60

B2B Customers Education Entertainment 60

Search Engine Land

SEPTEMBER 25, 2023

An emerging emotional connection to the product influences their choice, potentially aligning with their personal narrative or lifestyle. In the vibrant canvas of digital marketing and SEO , weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art.

Customers 128

Customers User Experience B2C Engineering 128

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Digital analytics provides performance-based metrics based on a campaign in the market. Dig deeper: Marketing analytics: What it is and why marketers should care 2. Reaching buyers today is difficult.

B2B 138

B2B Campaign Technology Technology 138

Search Engine Land

NOVEMBER 17, 2023

Key benefits. TikTok claims that the new measurement tool provides several key benefits, including: Better understanding of ad impact beyond clicks : Tracking conversions on TikTok goes beyond a simple click-and-convert scenario. ” Get the daily newsletter search marketers rely on. Why we care.

Launch 118

Launch Conversion Campaign Networking 118

Search Engine Land

OCTOBER 12, 2023

But is it possible to proactively influence AI performance via large language model optimization (LLMO) or generative AI optimization (GAIO)? GAIO aims to help companies position their brands and products in the outputs of leading LLMs, such as GPT and Google Bard, prominent as these models can influence many future purchase decisions.

Engineering 110

Engineering Angle Niche Networking 110

Heinz Marketing

APRIL 5, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing I was recently asked during a client meeting what the importance was for developing personas. And it’s true, personas and the people we market to are always changing based on their needs, goals, limitations, resources, and many other variables.

Consult 99

Consult Prospecting Contact Campaign 99

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

Referrals 129

Referrals Retail Growth Cross-sell 129

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. They did all this with a heavy focus on digital PR and marketing-owned assets throughout the audience’s online journey to buy electric bikes.

CTR 89

CTR Electricity Real Estate X-functional 89

Martech

SEPTEMBER 21, 2023

Will they be an advocate or influencer? B2B marketing, usually kept at arm’s reach from customers, can now know them as well as account managers who have long-standing customer relationships. Here’s what this means for B2B marketing organizations. Every day we form impressions of the people we meet.

B2B 105

B2B Construction Drivers/motivators Campaign 105

Search Engine Land

DECEMBER 20, 2023

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. Modern marketing campaigns often have many moving parts. agencies, media, co-marketing). Many well-known cloud-based marketing tools can build lists based on certain criteria.

Campaign 99

Campaign Assembly Line Launch Government 99

Martech

DECEMBER 13, 2023

Working with expert content creators and influencers is a smart decision. You can boost your content output for more marketing, grow your audience, and increase your credibility more quickly. in earned media value (EMV) for every dollar they spend on influencers. Brands get $5.78

Entertainment 76

Entertainment Campaign Trust B2B 76