ClickFunnels

AUGUST 18, 2021

The post Lead Generation Vs. Brand Awareness: What’s The Difference? What’s the difference between lead generation and brand awareness? More importantly, how can you — the entrepreneur, marketer, or business owner — use those tactics to spread your message, sell more products, and grow your business? For example….

Lead generation 245

Lead generation Contact Niche Gaming 245

Veloxy

JANUARY 23, 2024

Field marketing might be the answer. Through in-person experiences, product demos, and localized events, field marketing capabilities create authentic connections that resonate beyond traditional advertising reach. Naturally, field marketing operates within a wider marketing ecosystem.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Search Engine Land

FEBRUARY 13, 2024

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly in PPC , where budget allocation directly influences outcomes. That’s awareness.

Non-Profits 119

Non-Profits Campaign Strategize Growth 119

Search Engine Land

APRIL 15, 2024

Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions.

Manufacturing 112

Manufacturing Real Estate Strategize Territory 112

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. So, how can marketers reach this broad and profitable segment? This will also help build awareness with the soon-to-be 50+ audience who may not subscribe to cable television.

Trust 107

Trust Represent Legal Niche 107

Search Engine Land

APRIL 9, 2024

After thorough investigation, researchers concluded that brands and marketers should consider the following to enhance their performance on LinkedIn: Opt for multi-image posts for maximum engagement. Brands should utilize LinkedIn page analytics to understand their audience better and tailor content to different audience segments.

Strategize 119

Strategize Follow-up Process 119

Search Engine Land

FEBRUARY 14, 2024

Online shopping is a dynamic experience for customers, sparked by the awareness of a specific need or desire. As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. SEO practices can be used to captivate potential customers.

Customers 103

Customers User Experience Referrals B2B 103

Salesforce

OCTOBER 18, 2023

Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. There are plenty of obstacles between you and good demand generation marketing, but fortunately also plenty of ways to conquer them. Well, it’s now reality – and something marketers need to do.

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Business email address Subscribe Processing.

Objectives and Key Results 115

Objectives and Key Results Campaign Finance Real Estate 115

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. Many brands may instinctively cut back on their ad budgets during a slowdown. Here’s how.

Finance 124

Finance Trust Market share Strategize 124

Search Engine Land

JANUARY 11, 2024

Consumers are more likely to watch and engage with brand-sponsored videos when they have control over their experience, according to the study. Engaging ads are essential for brand awareness, visibility, and conversions. Captures 80% cumulative impact on brand awareness. Why we care. Ad duration. Ad placement.

Campaign 116

Campaign Conversion Process 116

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey.

Customers 114

Customers A/B testing Strategize User Experience 114

Heinz Marketing

OCTOBER 8, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. How to use content marketing to increase brand awareness. ” Top 5 trends for the future of marketing. Stop Feeling Guilty About Delegating.

B2B 121

B2B Negotiate Strategize Education 121

Martech

FEBRUARY 21, 2023

B2B marketers use account-based marketing (ABM) strategies to engage the right decision makers within prospective organizations. These strategies can help marketers gain a competitive edge when they’re run with the right data. So, marketers should use the data they have to create messages that resonate.

B2B 118

B2B Territory Campaign Prospecting 118

Search Engine Land

APRIL 4, 2024

LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. CTV is a growing channel for many marketers, including B2B businesses. Marketers who have created a video ad simply log into Campaign Manager and choose an objective. Why we care. Building on video. Driving results.

Campaign 100

Campaign B2B Objectives and Key Results Represent 100

Search Engine Land

SEPTEMBER 25, 2023

Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. In the vibrant canvas of digital marketing and SEO , weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art.

Customers 131

Customers User Experience B2C Engineering 131

Search Engine Land

JANUARY 19, 2024

LinkedIn has introduced sponsored articles, providing marketers with an additional tool that may contribute to enhancing brand awareness, increasing engagement, and driving lead generation. ” Get the daily newsletter search marketers rely on. .” ” Get the daily newsletter search marketers rely on.

Launch 127

Launch UX Lead generation Promote 127

Search Engine Land

FEBRUARY 21, 2024

But even if a substantial portion of the Super Bowl audience saw a brand’s spot, which cost roughly $7 million for 30 seconds of air time on CBS, that doesn’t mean it was effective. USA Today says, “We fully expect brands to use social media outlets as a way to promote a campaign.” vs. norm) and excellent brand recall (83.5%, +20.0%

Gaming 114

Gaming Campaign Clients Represent 114

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Niche 131

Niche Negotiate Legal Contract 131

Martech

MARCH 18, 2024

These days, a marketing program that isn’t leveraging intent data of some description is seen as flying blind and hoping to hit the target with luck and timing on its side. Only about 5% of B2B buyers are in-market at any given time, so focusing marketing efforts on those active is an incredibly alluring idea.

B2B 107

B2B Lead generation Prospecting Market share 107

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels.

Relationship building 110

Relationship building Repeat business Campaign Strategize 110

Martech

MARCH 27, 2024

On the ad side, however, marketing budgets for gaming are growing. At the event in New York, which brings together publishers, adtech partners and media buyers, IAB released a new study showing increasing marketer interest in the space and providing pointers on how to engage gamers better. Brand safety. Why we care. Image: IAB.

Gaming 110

Gaming Entertainment Consult Promote 110

Search Engine Land

FEBRUARY 8, 2024

Additionally, the layout of Gmail ads has been updated, positioning the Sponsored label alongside the brand name in the title rather than placing it below on the second line, resulting in a subtle change. This tab includes both paid ads and organic offers from brands. ” Get the daily newsletter search marketers rely on.

Click Through Rate 123

Click Through Rate Promote Engineering Campaign 123

Search Engine Land

OCTOBER 16, 2023

17 – including the first winner of our all-new category, Best use of AI technology in search marketing. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. Meet Search Engine Land 2023 award winners at SMX Next We will be inviting some of the winners of this year’s awards to join us on Day 1 of SMX Next (Nov.

Engineering 137

Engineering Non-Profits A/B testing Growth 137

Martech

FEBRUARY 13, 2024

Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas. Brands leveraged the record-breaking viewership (123.7 Celebrities took the opportunity to grow their personal brands. B2B brands like Salesforce also listen closely to social media.) Image: Influential Market Intelligence.

Gambling 126

Gambling Entertainment Gaming Campaign 126

Search Engine Land

MARCH 21, 2024

Every year brings a ton of change in digital marketing. This is sparking unrest for paid and organic marketers alike – and putting an even bigger emphasis on paid and organic teamwork, as I discussed in my recent presentation at the MarTech Spring Conference (registration required). Education and awareness of the changing SERPs.

Teamwork 114

Teamwork Click Through Rate Education Campaign 114

Martech

OCTOBER 30, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt: How to market myself on TikTok. Answer: To effectively market yourself on TikTok, it’s important to understand the platform’s unique culture and audience. I am trained with MarTech content. Here’s something somebody asked me!

Campaign 98

Campaign Entertainment Niche Angle 98

Search Engine Land

OCTOBER 12, 2023

Share of search: What it is and why it matters Share of search is an SEO metric developed by expert marketers Les Binet and James Hankins a few years ago. The concept of share of search is fairly simple – decide who you’re competing against, add the searches for all the brands and work out the percentage. But it has its issues.

Niche 121

Niche Growth Engineering Pitch 121

Martech

DECEMBER 8, 2023

While ads are not currently available on Threads they are coming soon), marketers can still engage with users and enhance brand awareness by creating profiles and generating organic traffic. The use of topic tags simplifies the process for users to discover your posts and engage with your brand. What Threads is saying.

Conversion 121

Conversion Process 121

Search Engine Land

JANUARY 24, 2024

Three-quarters of leading brands in the US and UK reportedly fall victim to identity theft in Google Search Ads. Consequences range from financial losses for the targeted business to customers becoming victims of fraud, according to a new report by search marketing security firm, Marcode. How it works. Undetected. Why we care.

E-commerce 119

E-commerce Commission Retail Gaming 119

Search Engine Land

FEBRUARY 5, 2024

As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent them. What marketers should do Despite the potential challenges posed by hallucinations, generative AI offers plenty of advantages.

Teamwork 105

Teamwork Technology Technology Follow-up 105

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Awareness of need Customers become aware of a pressing issue that requires resolution in the initial stage.

B2B 117

B2B Customers Objectives and Key Results Price 117

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Conversion 126

Conversion Gaming Objectives and Key Results Referrals 126

Search Engine Land

JULY 26, 2023

At any one time, 95% of your potential customers are not in the market looking to buy, according to research by the Ehrenberg-Bass Institute and LinkedIn’s B2B Institute. Only 5% of your audience is “in-market” now looking to buy, so your advertising largely hits buyers who will not buy anytime soon. What is always-on marketing?

Click Through Rate 98

Click Through Rate Objectives and Key Results Drivers/motivators Lead generation 98

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The $13 billion global market represents 37% of all out-of-home. Now, these big screens in city centers are not just used for brand awareness, but they can be used to drive response.”

Campaign 124

Campaign Retail Gaming Networking 124

Martech

FEBRUARY 5, 2024

As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent them. What marketers should do Despite the potential challenges posed by hallucinations, generative AI offers plenty of advantages.

Teamwork 105

Teamwork Technology Technology Follow-up 105

Search Engine Land

FEBRUARY 15, 2024

Most B2B marketers, regardless of brand or agency experience, have likely faced this scenario: a marketer in charge of budget insists on investing in PPC campaigns despite evident issues that will hinder their effectiveness. Below are common issues early-stage brands must be addressed before spending a dollar on media.

B2B 108

B2B UX CRM Campaign 108