Everything Marketers Need to Research & Create Detailed Buyer Personas [Template]
Hubspot
AUGUST 23, 2012
To recap Kim Goodwin in Designing for the Digital Age , "personas are archetypes that describe the various goals and observed behavior patterns among your potential users and customers." Personas help us all -- Marketing, Sales, Product -- internalize the ideal customer we're trying to attract, and relate to our customers as real humans.
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