Search Engine Land

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Sports 108

Sports Education Service Technology 108

Martech

FEBRUARY 13, 2024

Digital channels provided more options for audiences to engage with the Big Game, including an inventive stream on Nickelodeon called by SpongeBob SquarePants and friends. Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands.

Gambling 121

Gambling Entertainment Gaming Campaign 121

Search Engine Land

OCTOBER 4, 2023

Not only do changes impact performance, but they affect marketing strategy and the way we interact with clients or internal marketing departments. MarTech, also a Third Door Media publication, has a daily newsletter , focused on marketing technology news that’s often relevant for PPC professionals. Membership to the PSA is free.

X-functional 103

X-functional Retail Engineering Follow-up 103

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times.

Objectives and Key Results 135

Objectives and Key Results Campaign Launch Follow-up 135

Salesforce

SEPTEMBER 11, 2023

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. Digital engagement is how your company interacts with potential and current customers across digital channels. But how you collect customer data will need to change, too.

Retail 122

Retail Drivers/motivators CRM Click Through Rate 122

Veloxy

OCTOBER 25, 2022

Given our prediction, here are three huge field sales trends to keep in mind for 2023: Focus on the customer experience Social selling will continue to increase in popularity “Just in time” engagement will be critical Don’t forget to download the 2022 State of Field Sales Report here > 1. Work with marketing to create drop offs.

Territory 130

Territory Sales Gaming Up-sell 130

Search Engine Land

DECEMBER 6, 2023

Seeking more flexibility and lower costs, consumers have cut cords en masse , resulting in CTV viewership surpassing linear. But there’s another consumer group they need to keep happy: advertisers. TV has become a powerful performance channel Advertisers once used television primarily as an awareness play.

User Experience 107

User Experience Manufacturing Sports Engineering 107

Martech

SEPTEMBER 11, 2023

Businesses were using predictive analytics to help improve business outcomes and consumers were using AI to help them select their next Netflix series. Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research.

Campaign 124

Campaign Launch Represent Strategize 124

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Here’s how to structure marketing experiments that move users through the AARRR funnel, from acquisition to revenue and beyond. What is growth marketing? Pirate Metrics ) is the most popular growth marketing framework. His philosophy?

Growth 100

Growth Customers Referrals SQL 100

Salesforce

JANUARY 12, 2024

But marketing smaller businesses can drain your energy, not to mention your bank account. Here’s how to think about marketing your business on a budget. First, look at last year’s marketing strategy A lot has changed this year, and your first step should be to reflect. Here are five strategies to help you market on a dime.

Customer Relationship Management 105

Customer Relationship Management CRM Strategize Launch 105

Martech

DECEMBER 6, 2023

Seeking more flexibility and lower costs, consumers have cut cords en masse , resulting in CTV viewership surpassing linear. But there’s another consumer group they need to keep happy: advertisers. TV has become a powerful performance channel Advertisers once used television primarily as an awareness play.

User Experience 95

User Experience Manufacturing Sports Engineering 95

Search Engine Land

NOVEMBER 16, 2023

This article looks at some of my favorite demand-creating channels and outlines steps for testing and incorporating them into your media mix. Non-search channels for upper-funnel B2B engagement LinkedIn To hopefully nobody’s surprise, my first choice here is LinkedIn simply because of the quality of its audiences and targeting.

B2B 96

B2B Campaign Follow-up Growth 96

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. Both consumers and businesses are gaining access to the most powerful set of tools ever created. 1 barrier to the adoption of AI for marketing.

Education 99

Education Entertainment Networking Legal 99

Search Engine Land

MAY 9, 2023

Assuming what works on one platform will work on another is a common digital marketing mistake. I see it in advertising all the time – someone who gets excellent results from search struggles with social, and vice versa. But I think it is mainly driven by a consumer’s frame of mind while on these platforms.

Entertainment 92

Entertainment Campaign Promote Clients 92

Martech

OCTOBER 1, 2021

With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. All [marketers] are using several different channels, platforms, solutions and tools to track assets, campaigns, user and customer data, performance data, etc.,” How does the marketing team pivot?

Customers 130

Customers Campaign Trust Presentation 130

ClickFunnels

DECEMBER 21, 2022

But an often overlooked part of copywriting is how it can (and should) be used as a branding tool; to solidify market positioning, to build empathy with a specific audience, and to create a consistent image online. That’s why branding — i.e. having a consistent “feel” across channels — is so important. How do you do that? Seem silly?

Real Estate 239

Real Estate Niche Follow-up Pitch 239

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print).

Retail 115

Retail Appointment Campaign Technology 115

Search Engine Land

AUGUST 18, 2023

People’s preferences drive key changes in search and content environments Online consumers have evolved, demanding instant, relevant, and accurate answers to their questions and needs. For instance, short-form videos are popular with consumers. In the past, some marketers would optimize content regardless of its quality.

Technology 94

Technology Technology Process Objectives and Key Results 94

Lead Fuze

JANUARY 9, 2024

Plus, we’re talking social media tactics—because let’s face it, that’s where the shoppers hang out. And here you are, with your digital bat ready to swing for those sweet, sweet market share candies. We’ll dive into optimizing mobile platforms since a huge chunk of online purchases happen via smartphones.

E-commerce 52

E-commerce Growth Retail Gaming 52

ClickFunnels

NOVEMBER 7, 2021

Here, we’re going to share our favorite lead-gen opportunity. Get super clear on who your target market is. Identify Your Target Market. What channels are they following on YouTube? Social Media — “I only use my social apps for two reasons: to produce and publish content, and to spy on my Dream 100.

Lead generation 260

Lead generation Follow-up Start-ups Conversion 260

Search Engine Land

SEPTEMBER 14, 2023

On the other hand, they are much more likely to bring you even more business – superfans often become walking marketing campaigns for things they like, spreading word of mouth as much as their connections allow them. Most businesses don’t really think about their customers (let alone their superfans) as a marketing channel.

Niche 135

Niche Intrinsic Campaign B2B 135

Martech

JULY 10, 2023

Think social media management, marketing briefs, email campaigns and, of course, content. I’ve been writing about these tools in my monthly XR/AI Marketing Brief. You can watch her entire presentation on AWE’s YouTube channel ; it’s not to be missed. These AI doubles won’t be just for the rich and famous. And why not?

Entertainment 131

Entertainment Education Launch Presentation 131

Hubspot

DECEMBER 30, 2020

Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot audio advertisement trickle through my headphones. It’s not uncommon for me to see HubSpot ads on social media or Google, but Spotify was a new one. The other day, I was on a run and listening to my trusty Spotify playlist. Audio Advertising. “In

Entertainment 101

Entertainment Campaign Education Start-ups 101

Heinz Marketing

JULY 9, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. and Digital CX: Next Steps for B2B Marketers. into specific and pertinent questions for B2B marketers. into specific and pertinent questions for B2B marketers.

B2B 97

B2B Networking Campaign Growth 97

ConversionXL

JULY 28, 2020

We’ll also take a look at how to develop an effective nudge marketing strategy to make the most of these powerful behavior drivers. So how do we use nudges for marketing? What is nudge marketing? As marketers, we’ve all heard of Kahneman’s work. Let’s dig into some more nudge marketing examples.

X-functional 163

X-functional Drivers/motivators Retail Price 163

SaaStr

DECEMBER 20, 2023

At some point, you’re just going to start bumping into each other and create channel conflict.” The real conflict is around trying to serve both sets of messaging and marketing at the same time since how you market to SMBs is very different than Enterprise customers. Is it Cheaper or Better to go PLG?

GTM 100

GTM Growth Start-ups Clients 100

Hubspot

JANUARY 21, 2020

Vans are my favorite brand of shoes. They're comfy canvas shoes that come in an array of fun styles, types, and colors that appeal to a wide range of consumers. This approach shows the company's deep understanding of marketing to multiple target audiences. While similar, their difference is key for marketers.

Campaign 100

Campaign Follow-up Represent Entertainment 100

Hubspot

APRIL 22, 2020

At this point, smart marketers have begun to discover how Gen Z's technological influence makes them different from older age groups. They're also noticing key generational behaviors that could change the way brands market to younger audiences. Like millennials, the generation also embraces social media site searches.

Niche 101

Niche Engineering User Experience Technique 101

Heinz Marketing

JULY 2, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. How to Build Alliances With Sales and Marketing to Achieve Optimum Results. 5 Strategies To Maximize Revenue From Your Email Marketing. .”

B2B 56

B2B B2C Growth Technique 56

Martech

FEBRUARY 24, 2022

Long gone are the days when marketers could dismiss these technologies as a fad or as applications not ready for the mass market. As marketers continue to break through the noise facing consumers 24/7, understanding and embracing new immersive technologies can be an effective way to engage and delight audiences.

Campaign 128

Campaign Technology Technology Commission 128

Hubspot

APRIL 13, 2021

While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not. Let's review some of our favorite ways to creatively promote your event without breaking the bank. Is your current marketing plan working? Participate in content marketing. What are their objections?

Promote 99

Promote Follow-up Campaign Start-ups 99

Martech

JULY 12, 2023

As a result, their marketers can now run more targeted — and therefore more efficient and effective — activations, for example, in paid media. Data exchanges and data markets may also provide additional data enrichment capabilities in the context of a DCR. their favorite ice cream). None of the parties have access to PII.

SQL 93

SQL Government Objectives and Key Results Retail 93

Sales Pop!

NOVEMBER 18, 2022

In an extremely competitive FX market, how can you distinguish yourself and capture the attention of potential clients? A marketing approach for generating hot Forex leads must first consider who your target audience is. of them use social media. In fact, 70% of millennials and Gen Zers follow social media influencers.

Referrals 52

Referrals Education Gaming Entertainment 52

Hubspot

MAY 11, 2020

And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? But underpinning all of them is a much simpler question that gets to the very heart of what content marketing has always been about. Essential, in fact. On the contrary.

Trust 101

Trust Promote Education Entertainment 101

Sales Pop!

DECEMBER 23, 2021

As consumers were forced to stay indoors, they turned to their digital devices to shop and interact with their favorite brands. The e-commerce explosion was a surprise at first, but it has since led to cutthroat competition in an oversaturated market. The e-commerce market has grown exponentially in the past few months.

E-commerce 52

E-commerce User Experience Follow-up Start-ups 52

Heinz Marketing

MAY 7, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. With today’s economic market, it’s important to understand your brand and keep it consistent. The Digital Era is Marketing’s Era, and Marketing is Data.

B2B 88

B2B Closing Networking Drivers/motivators 88

Search Engine Land

JUNE 13, 2023

Understanding creator-led content marketing Creator culture, influencers and content creators are terms that are probably not new to anyone reading this article. It offers users the opportunity to explore results from videos, blogs, forums and other social platforms. Get the daily newsletter search marketers rely on.

Entertainment 122

Entertainment Education Strategize Trust 122