Hubspot

JUNE 5, 2019

This is especially true for ecommerce businesses , which are playing in an incredibly complex and competitive space, particularly when using PPC. Why is PPC so important to ecommerce businesses? More and more ecommerce businesses are taking notice and buying into PPC. Ecommerce PPC.

Price 77

Price Sports Campaign Conversion 77

Hubspot

JULY 8, 2020

Now, there are a variety of features you can use to take your ecommerce business to the next level. Needless to say, Twitter can be a powerful marketing tool for your business , whether you’re new to the platform or growing steadily. Twitter Ecommerce Marketing Strategies. In fact, according to Twitter , its users are 2.7x

B2C 57

B2C Follow-up Promote Entertainment 57

Hubspot

OCTOBER 23, 2015

As ecommerce marketers head into the busiest time of the year, there are a lot of dates to plan campaigns around, from shipping deadlines to the holidays themselves. Download our Ecommerce Holiday Marketing Calendar to keep you organized this holiday season. You'll be glad you have the information at your fingertips!

Campaign 68

Campaign Sales 68

Hubspot

AUGUST 1, 2018

With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today. What about ecommerce marketing? What is it, and how does it compare to practices like social media, content, search engine, and email marketing?

Campaign 53

Campaign Engineering Networking Promote 53

Hubspot

MARCH 28, 2018

There's more to ecommerce website design than you might think. I may not shop there personally, but I’m a huge fan of the ModCloth ecommerce inbound marketing model. As marketers, we have to get beyond the echo-chamber of sites we personally shop with to find great examples of inbound marketing for ecommerce in action.

Manufacturing 75

Manufacturing Follow-up Engineering Service 75

Martech

DECEMBER 29, 2023

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers.

Retail 117

Retail B2C Manufacturing B2B 117

ClickFunnels

DECEMBER 14, 2021

The post 7 Steps To Create a Successful Ecommerce Sales Funnel appeared first on ClickFunnels. Can a sales funnel help you grow your ecommerce business? And in this guide, we’ll walk you through 7 steps to building and optimizing an ecommerce sales funnel. What is an Ecommerce Sales Funnel? Get To Know Your Target Market.

Launch 278

Launch Sales Price Start-ups 278

Martech

JANUARY 4, 2024

Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. Here are six must-follow experts to help you deliver the kind of ecommerce experience shoppers are looking for. It’s so important and also constantly changing. LinkedIn: Marsha Collier (12.8K followers) X/Twitter: MarshaCollier (229.7K

E-commerce 112

E-commerce Retail Entertainment Launch 112

Martech

OCTOBER 12, 2023

Sales during October ecommerce promotions this week held steady with last year’s pre-holiday boost. Once again, ecommerce sellers were in synch with sales created by Amazon’s Prime Big Deal Days event, held this year on October 10 and 11. order share for ecommerce sites that used product recommendations driven by predictive AI.

Retail 111

Retail Territory Manufacturing Sports 111

Martech

DECEMBER 18, 2023

I am the first generative AI chatbot for marketing technology professionals. They can help businesses stay agile and responsive to evolving customer needs and market dynamics. There are many possibilities, depending on the human user’s industry and main objectives: I’m a CMO for an ecommerce home goods business.

Customers 101

Customers Consult User Experience Strategize 101

Search Engine Land

FEBRUARY 14, 2024

As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. This article explores the intricate relationship between customer journey mapping and SEO’s role in optimizing strategies for ecommerce. What is a customer journey map for ecommerce?

Customers 102

Customers User Experience Referrals B2B 102

Martech

JANUARY 23, 2024

It takes data and a solid ecommerce strategy to break through to book fans on digital channels. This year-round strategy translated into strong holiday sales during a successful ecommerce holiday season. The holidays were a really strong season for us,” said Barbara Hagen, VP of sales and marketing for ThriftBooks.

Technology 102

Technology Technology Price Referrals 102

Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. And 22% of shoppers rely on ecommerce sales days like Prime Day for all of their holiday shopping, while 40% say they rely on those days to complete approximately half of holiday purchasing. For instance, Amazon Prime Big Deal Days drove sales in October.

Retail 113

Retail Promote Customers Start-ups 113

Martech

APRIL 15, 2024

Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. Q: You did a bachelor’s in economics and then — fashion marketing? Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors.

CRM 99

CRM Retail Technology Technology 99

Martech

NOVEMBER 13, 2023

We asked Elle James, head of marketing and sales systems at Stuart and Dunn, an Office Choice dealer based about two hours out of Sydney. That then feeds into our ecommerce platform, which is Commerce Vision. ActiveCampaign’s central offerings include marketing automation and email marketing as well as CRM.

Education 106

Education Campaign CRM Sales 106

Search Engine Land

DECEMBER 5, 2023

Google’s helpful content system has put pressure on ecommerce websites to improve their content’s value for users. This article explores practical ways to make ecommerce content more helpful without reinventing the wheel. Dynamic content on category pages Historically, content on ecommerce category pages hasn’t been great.

UX 118

UX Retail User Experience Trust 118

Search Engine Land

OCTOBER 3, 2023

Fashion ecommerce is going through a period of change. Brands are under increasing pressure from consumers and market forces to become more sustainable and less wasteful, especially in fast fashion. Resale ecommerce, or “recommerce,” is growing quickly and entering the mainstream. SUBSCRIBE See terms.

Cross-sell 112

Cross-sell UX Sports Follow-up 112

Search Engine Land

OCTOBER 13, 2023

Nine out of 10 ecommerce businesses I’ve come across have run Google Ads at some point, but few have considered Amazon Ads despite the significant opportunities it offers. In this article, I unpack these advantages and explain why your ecommerce business should be running Amazon Ads over Google Ads. Why is Amazon Ads undervalued?

Real Estate 131

Real Estate Commission Conversion Trust 131

Martech

JULY 6, 2023

As a result, it’s a great snapshot of ecommerce trends. Target, Walmart, Nordstrom and Best Buy have joined Amazon with key summer sales the past few years outside of the traditional 4th of July weekend,” said Kassi Socha, director analyst in the Gartner Marketing Practice. Why we care. Top categories.

Retail 103

Retail Promote Price Gaming 103

Search Engine Land

JANUARY 18, 2024

Google’s Search Generative Experience (SGE) is having an “extreme” impact on healthcare queries and a high impact on ecommerce, B2B tech, insurance and education. These show up for ecommerce products in SGE and AI-driven shopping experiences. “Marketers will have less of a say in the customer journey. .

Healthcare 133

Healthcare Finance Entertainment Education 133

Search Engine Land

JANUARY 4, 2024

Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. The system tends to optimize for form submissions rather than real-time revenue like in ecommerce, which can result in more leads of lower quality.

Objectives and Key Results 111

Objectives and Key Results Lead generation Campaign Up-sell 111

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO.

Electrical Engineering 103

Electrical Engineering Healthcare Electricity Technology 103

Search Engine Land

FEBRUARY 5, 2024

Traditional vs. dynamic SEO metrics Dynamic metrics offer a more nuanced and timely understanding of SEO performance, complementing the static benchmarks: Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

Lead generation 124

Lead generation User Experience Conversion Meeting 124

Hubspot

AUGUST 17, 2015

When you’re desperate to spread the word about your ecommerce site and get visitors clicking on products, your first thought may be to blast out a coupon to everyone on your contact list. While coupons definitely work, they’re not the only marketing tools you have in your toolbox.

Technique 68

Technique Follow-up Contact Campaign 68

Search Engine Land

SEPTEMBER 13, 2023

With 54% of web traffic coming from mobile, adding text messaging (also known as SMS) to your ecommerce stack can help your team reach more customers faster—while maintaining a seamless customer experience. Visit Digital Marketing Depot to download Strengthen Customer Loyalty with SMS Marketing.

Engineering 135

Engineering Customers Conversion 135

Search Engine Land

NOVEMBER 13, 2023

A 7-point ecommerce framework for Facebook and Instagram When they’re set up and managed correctly, ecommerce campaigns on Meta can print money for products with market fit. But with ecommerce, because they see the revenues and much of the pixel data, just take away all your audiences. Here are the top considerations.

Campaign 115

Campaign Lead generation Conversion Growth 115

Salesforce

JANUARY 11, 2024

And that’s where an ecommerce strategy comes in. Your ecommerce strategy is your roadmap to success. It includes everything from the technology used to build and maintain your website to the marketing tactics to bring traffic to your storefront. What you’ll learn: What is an ecommerce strategy?

Customers 64

Customers Strategic partnership Engineering Price 64

Search Engine Land

JULY 24, 2023

Google Analytics 4 has added dozens of new dimensions and metrics that should help marketers this coming holiday shopping season. The new capabilities were rolled out as part of the latest GA4 update, which saw new ecommerce dimensions and metrics added to the custom reports builder. New ecommerce dimensions. Why we care.

Customers 98

Customers Promote Campaign Engineering 98

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Customers 100

Customers B2C Healthcare Retail 100

Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. For instance, imagine an ecommerce company using AI to analyze user interactions. One case study to show this was around a large UK-based “deal of the day” ecommerce company named Wowcher. Get the daily newsletter search marketers rely on.

Campaign 118

Campaign A/B testing Objectives and Key Results Appointment 118

Salesforce

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. Those days are over.

Angle 76

Angle Healthcare Technology Technology 76

Martech

NOVEMBER 1, 2023

Eighty-four percent of consumers said they’re likely to visit one in the next two months, according to a new study by digital marketing and automation platform Constant Contact and research firm Ascend2. 75% of retail and ecommerce SMBs say they rely heavily on holiday customers to hit their annual revenue goals. Why we care.

Retail 120

Retail Promote Contact Growth 120

Martech

SEPTEMBER 13, 2023

With 54% of web traffic coming from mobile, adding text messaging (also known as SMS) to your ecommerce stack can help your team reach more customers faster—while maintaining a seamless customer experience. Visit Digital Marketing Depot to download Strengthen Customer Loyalty with SMS Marketing.

Customers 125

Customers 125

SaaStr

SEPTEMBER 1, 2023

After that, the public markets began a precipitous decline — leading to an almost 2 year pause in SaaS IPO. This is pretty impressive from SMBs, but the key is that every small store, every small business does need to market and acquire customers. eCommerce alone will get them to $1B ARR. But now we’re almost back.

Retail 91

Retail Market share B2B Campaign 91

Martech

MARCH 22, 2023

Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey. Dig deeper: What you need to know to grow your ecommerce business Used most for groceries. BNPL up, revenues down. Get MarTech! In your inbox.

Promote 91

Promote Price Service Process 91

Martech

FEBRUARY 13, 2024

Developing your alignment roadmap The following steps will help you create a plan to align your marketing technology with your main business goals. Define how marketing supports the company’s goals Clearly define how your marketing efforts can help move the company’s big rocks in the next year or two.

Objectives and Key Results 94

Objectives and Key Results Cross-sell Strategize Retail 94

Search Engine Land

SEPTEMBER 1, 2023

In the marketing era of “do more with less,” SEOs have more pressure than ever before to generate impact from the work they do. Step 1: Establish product-market fit and viability of SEO strategy I want to start with reviewing product-market fit because this gives you ammunition for ensuring that you’ll get a budget for SEO in the first place.

CTR 133

CTR X-functional Profit margin Contract 133